Create & Connect: Crafting a Balance with Eva Goicochea


We’re natural born doers and multitaskers. There’s always a million things we want to do, and with a hunger to hustle, we’re going to do it all. However, when it comes to managing tons of projects at the same time, you have to know how to balance all of them at once and known how to seamlessly move your focus from one to the other. That’s why we’ve partnered with our friends at Logitech, in celebration of their new K380 Multi-Device Bluetooth Keyboard,  to highlight some of the most hard-working women in the digital space that have put multiple projects under their belt whose careers have thrived off of multi-tasking and efficient productivity.

This week, we have Eva Goicochea, digital brand strategist, entrepreneur and born traveller at heart. Eva, a Jill of all trades, has managed strategy and web design for many notable brands such as Virgin Atlantic, Herschel Supply Co., and Shinola, just to name a few, and most recently, she has co-founded Tinker Watches and Maude. However, with all these clients and projects, Eva has maintained her own personal brand with her beautifully curated Instagram, so to learn on how we could be more productive in our own careers, we caught up with Eva and picked her brain a bit.

+ From your Instagram, we can see that you're a natural wanderluster. How have you found the balance when it comes to traveling, work, and life?

Because I run my own small studio and we're prelaunch with Maude and Tinker, I've been able to weave together a travel schedule that accommodates deadlines. If I have to work while I'm away, I'll make sure to find a co-working space or a coffee shop with elbow room and I'll try and link up with local clients to put in face-to-face time. Exception: In October, I didn't plan well and logged 17,000 miles of traveling without downtime. Needless to say, the emails piled up.

+As a natural born multi-tasker, how have tools like the Logitech K380 Multi-Device Bluetooth Keyboard helped your productivity?

I often hesitate to answer emails on my phone as the keys are frustratingly small. The Logitech K380 Multi-Device keyboard makes using my phone for productivity and communication super simple since it connects via Bluetooth. If I'm out and need to answer emails, I don't have to lug around my laptop anymore!

+ What tips/tricks have you learned about keeping yourself organized when you're on the go?

I first set the expectation for communication by creating a thoughtful out of office reply, then I update my Dropbox and Wunderlist so that I have access to my work/to-dos from wherever I am. 

+ What’s the best part of being busy?

When you juggle multiple projects, it's easy to be motivated by the variety and, because you're interests are split, you have to be efficient and be productive. I find that the busier I am, the happier I am.

"I find that the busier I am, the happier I am."

Tweet this.

+ How do you deal with the busy trap?

Organization is my best friend so I like the idea of scheduling everything anyway. If you agree to meet me for coffee, expect a calendar invite! So I don't deal with it—I celebrate it. (Shaking my head).

+ With Tinker Watches, Maude, and your roster of clients, how do you shift your focus from one project to another?

I typically set my day up in thirds: Current Business (clients, emails, etc.), New Business, and Tinker/Maude. I also use the different desktop feature on Mac (F3). It makes focusing so much easier.

+With producing digital content, strategy, marketing, branding, web design, and even becoming a founder of two companies, are there any more skills that you want to add under your belt?

IF I had the time, I'd learn how to code.

Stay tuned for our weekly Create & Connect series presented by Logitech, and learn more about the Logitech K380 Multi-Device Bluetooth Keyboard here!

Priscilla Castro

Director of Social Media at Create & Cultivate