Meet the Mentors: Create & Cultivate Dallas

Wondering which #CreateCultivateDallas mentor is the best fit for your blog, business, or brand? 

From entrepreneurship to blogging to social media, our mentors have all the bases covered. Check out all of our Dallas mentors and their areas of expertise below! They're amazing, multi-talented women and we can't wait for you to meet them in January!


Rachel Schwartzmann - CEO & Founder - The Style Line

Best for: Social Media, Blogging, Entrepreneurship


Rachel Schwartzmann is the Founder and CEO of The Style Line LLC. She created The Style Line in late January 2011 via tumblr, which now hosts a following of over 488k+ followers on that platform alone; and has fostered The Style Line’s brand in it’s growth, since. In August 2013, she relaunched The Style Line, built their website and brought on a small team of contributors. Rachel has worked with companies including Tumblr, IBM, and numerous fashion brands and has been featured in esteemed sources including Women’s Wear Daily, Teen Vogue, Conscious Magazine, Darling Magazine, Mashable and Refinery29.She has also partnered with WWD’s MAGIC Trade-show in conjunction with Teen Vogue, as a digital media influencer speaking to brands about the importance of online presence and social media marketing. In both September 2012 and 2013 she was chosen as one of Tumblr’s participating influencers in their seasonal fashion week program, partnering with companies including SONY, MILK Studios and the CFDA. Rachel has also spoken at Columbia University, Goldman Sachs and 92Y’s Passport NYC program, and participated as a mentor in Columbia University’s Women@CORE mentoring program. She has published work for The Huffington Post, and NYLON Mexico and has blogged for companies including Jeffrey Campbell, ASOS and Nasty Gal.On October 1, 2015 she launched The Style Line’s in-house content consultancy, CONNECT(ED)ITORIAL™ whose efforts focus heavily on helping brands building and maintain a strong brand blog/editorial arm.

Devon Cruse of

Best for: Blogging, Styling








As a Dallas native, Devon has worked her way from the ground up to be where she is now. Just a few days before she was set to graduate from Texas Tech, she was offered a job by celebrity stylist Taylor Jacobson in LA. The rest is history. Get the best tips on how to get into the styling game and become a full-time blogger from Devon at her session next month.


Jessy Fofana - Founder and CEO of LaRue PR

Best for: PR








Jessy Fofana is our go-to for all things PR. With her PR agency LARue PR, she has a wealth of knowledge when it comes to utilizing PR to strategically grow brands and get them on the right radar. Not only that, she is our seasoned PR correspondent for the Create & Cultivate blog. Get her advice in-person at Create & Cultivate Dallas!


Jay Goldmark - Co-Founder of EmiJay

Best for: Entrepreneurs, Philanthropy,  E-commerce








Jay is the co-founder of EmiJay, a hair accessory and apparel brand, who dipped her feet into entrepreneurship at the age of 18-- as a college freshman. Still in college, she is mastering the work, life, and school balance. Hear how she brought EmiJay to life and pick up her tips on how to balance it all at her mentor session.

Kendi Skeen - Creator at

Best for: Blogging, Entrepreneurship








Kendi, creator of Kendi Everyday and Dallas native, has been killing it in the blogging game since launching in '09. Fast forward 6 years. Kendi's style has evolved, but her blog has remained a go-to guide for the every girl with a high-low approach to personal style. Hear from Kendi on how she's grown her blog (while owning her own boutique) at her mentor session!

Brandy Pham - Jewelry Designer + Founder and CCO of

Best for: Entrepreneurship, Jewelry Design, E-commerce







Brandy Pham started a luxury jewelry line that fulfill's every minimalist's dream, being it's simple and dainty. But her approach to social media strategy is anything but. When she couldn't find what she wanted within Instagram, she created, a visual Instagram scheduler that is every marketer's dream. If you're looking to launch a product or an app, or want to hear about taking matters into your own hands, Brandy is your girl. 

Amy Locurto -

Best for: Social Media, Blogging, Branding








Known for her DIY party ideas, cute food, printable designs, delicious recipes and love of cats, Amy’s goal is to inspire others to be more creative through her whimsical and fun style on Amy is also a Pinterest Ambassador and is a content creator for brands such as Coca-Cola, Universal Studios, FedEx Office, Seagrams Escapes and eBay.

Maxie McCoy - Creator of

Best for: Life Coaching, Soul Searching, Career Development

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Maxie is a dynamic writer and speaker with a message: how to find and follow your inspiration for an extraordinary life. An inspiration luminary, Maxie delivers heart-busting writings, actionable videos, and customized sessions on (and often for the C+C Blog). She built her career first as a sports broadcaster in Dallas and went on to build the global offline communities for Levo League. If you need a little soul boost in your career or your life – Maxie's your girl.

Soniya Monga, Global Agency Partner Lead at LinkedIn

Best for: Marketing, Career Development, Strategic Partnerships








Since 2010, Soniya Monga's career journey with LinkedIn has grown exponentially. The maven built their presence in Canada and took the helm as the company's global agency partnership lead. She was also named Marketing's Top 30 Under 30 when she was regional account director for LinkedIn, North Asia. Hear some of Soniya's best tips for building strategic partnerships and how she's been able to expand the brand internationally at her session. 

Melissa Lawson,‎Director, Influencer Partnerships & Marketing at Clique Media

Best for: Marketing, Influencer Partnerships








For the past two years, Melissa has worked to grow Clique Media's channels as Campaign Strategy and Execution Manager, Senior Manager of Publisher Partnerships, and most recently Director of influencer Partnerships and Marketing. Hear from Melissa on how she's been able to climb the ranks at Clique Media, and hear some of her best tips on how to market your brand through strategic partnerships and more at her session. 

If you've already got your #CreatecultivateDaIlas tickets, check your inbox in the coming weeks to make your official mentor selection.

And if you don't have tickets...what are you waiting for!? Click here to get your tickets now - they'll be gone before you know it!

Priscilla Castro

Director of Social Media at Create & Cultivate