'Tis the season for giving, and ShopStyle, the fashion search engine and e-commerce site, is hosting their first blogger drive.
The way it works is simple. On December 8th, bloggers who have signed up will publish a blog post featuring photos of them in a "power outfit." In the blog post, they tell their readers about what they wear to feel confident, and then share a story about the people who have helped empower them.
Bloggers make a promise to donate 10% of sales from the 8th-9th to Dress for Success, and ShopStyle will match 100%!
Every participant will be featured on the landing page and ShopStyle will link directly to each blog.
When we asked Eugenia Chien, Senior Manager of Strategic Partnerships at POPSUGAR (ShopStyle's parent company) why Dress for Success was the perfect fit, she said, "Working with bloggers everyday, ShopStyle sees that the blogger community is a tight knit group of women who have empowered one another along the way. Dress for Success has helped so many women achieve economic independence through a supportive network and providing women with style that makes them feel confident. That's the same kind of support and inspiration we see in our blogger community."
Dress for Success is a non-profit organization that provides new interview clothing, confidence boots, and career development to low-income women in over 75 cities worldwide.