If you're posting holiday content, there's no reason you shouldn't be trying to get the most bang out of your blog. After all, you need those extra dollars to invest in a rockin' NYE outfit.
Holiday gifting season is one of the biggest online shopping times of the year and it's already here (hello, Black Friday, Small Biz Saturday, and Cyber Monday). You should start taking advantage of opportunities now with these 6 ways to monetize your holiday blog content.
1. DEMOCRATIZE IT
Create and style looks for everyone on your shopping list and space out the content over the next three weeks. This will give enough time for your readers to shop and order before holiday crunch time.
2. PUT LINKS IN THE COMMENTS ON YOUTUBE
If you are creating lookbook on YouTube, don't forget to monetize your look by adding links in the comments for subscribers to buy the looks you have created. It's a great way to get the viewers to click through.
3. MONETIZE IT WITH AMAZON
For fashion bloggers, Amazon Associates helps influencers get a share of the revenue. As Amazon has grown its fashion footprint to become one of the largest online apparel retailers, its Associates program is also adding new opportunities to help fashion influencers monetize their blog, including special financial incentives and premium content for qualified influencers.
To make the most out of this program, get started ASAP.
To create an Amazon Associates account, create your Store ID here. To apply to be a fashion influencer with Amazon Associates, email email@example.com with 1) Subject: Amazon Fashion Associates Application, 2) Your blog URL, 3) Your Instagram Handle and followers, 4) Your Store ID (see above).
4. THINK ABOUT DIFFERENT BUDGETS
Not everyone is shopping with the same bank account. Cater to two different tiers of budget. If people want to have the option of recreating a high end look at a low budget price, offer them links to that as well.
5. MAKE THAT CONTENT SHAREABLE
Ensure that your content is sharable and caters to a more engaged niche audience. For example: "The Last-Minute Online Shopper's Holiday Shopping Guide" will attract more readers than "The Ultimate Shopping Guide for This Holiday." Make your content resourceful beyond your immediate audience.
6. PLAY WITH AD DOLLARS
Invest in some ad dollars and promote the content that you're monetizing. If you see that's it's succeeding organically, boost it and market to people that aren't following you but could use your holiday shopping guide as well.
There are always more readers to be found. Sometimes the trick is paying to play.