Create & Cultivate is teaming up with Ally to elevate the voices, stories, and influence of Latina leaders, creators, and innovators who are championing diversity and driving change in their careers and their own community.

Read their stories of passion, perseverance, and success, and discover how they are blazing new trails for future generations to showcase a broader spectrum of Latinx leaders in entrepreneurship.

Julissa Prado

Founder & CEO, Rizo Curls

Julissa Prado is the Founder & CEO of Rizos Curls, a clean hair care line aimed at embracing and celebrating the beauty of curls, coils and waves everywhere! After years of making her own curly cocktail and being the “curl whisperer” within her community, Julissa decided to launch her own hair care line. The result is a line of products made with quality natural ingredients that works across a variety of curly hair textures.

Julissa Prado

Julissa Prado

Carolina Contreras

Activist & Social Entrepreneur, 

Founder & CEO of Miss Rizos

Carolina Contreras aka Miss Rizos, is an activist/social entrepreneur and Founder/CEO of the Miss Rizos multi-platform brand. What began as a blog over a decade ago evolved into Miss Rizos Salon, a social enterprise and one of the first all natural hair salons in the Dominican Republic specializing in curls. In 2019, Carolina launched Miss Rizos Salon US, in the community of Washington Heights in NYC.

Carolina Contreras

Carolina Contreras

Liz Hernandez

Creator of WORDAFUL

Liz Hernandez is a Mexican American Emmy-nominated television personality and journalist. As a former radio host and entertainment reporter for Access Hollywood, E! News and MTV, her career is built on words, but no chapter is more meaningful than the one she is currently living with WORDAFUL, a video and live event series that focuses on the power of words and the importance of how we communicate with others and ourselves.

Liz Hernandez

Liz Hernandez

Mirtha Michelle

Poet, Author, Entrepreneur, Actress

Mirtha Michelle Castro Mármol is a Dominican-born poet, author, actress and artist. She wrote the bestselling poetry book Letters, to the Men I Have Loved, which spent over two years in the Top 20 Bestselling Love Poems category on Amazon. She has authored Elusive Loves; Amores Esquivos, a bilingual compilation of love poems, and Letters to Women Like Me, a compilation of essays and poems. Her work also spans outside of literature to television, film and speaking engagements at colleges around the country.

Mirtha Michelle

Mirtha Michelle

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