It's not surprising that you can spell "genuine" with the letters of Eugenie Grey's name.
The brazen blogger grew up in the suburbs of LA, but just one look at her Instagram and you'll find she's shed any evidence of a "little boxes all the same" kind of life. There's no one like her, which is part of her "brand."
So, what makes Eugenie, unique? In part she's always wants to stay away from safe. Find out more below and be sure catch her on stage when she joins #CreateCultivateATL.
You are considered one of the OG bloggers and have now amassed over 460k followers online. From a business perspective, what's been your growth strategy?
I was blessed with being an early adopter. I started blogging in 2008 and got social media accounts very early on, and have been able to observe trends and adjust quickly ever since. I also think that staying true to my unique style has helped build my brand--I wanted to stay away from "safe".
I think that staying true to my unique style has helped build my brand--I wanted to stay away from "safe".
You go to school, live bi-costally between LA and New York, are a full time blogger, and still manage to have a pretty exciting social life that we're a little envious of. How do make time to fit it all in?
Ever since I was in high school, I worked three jobs at once while going to school, blogging on the side for fun all the way. The gradual increase of my workload with various transitions in my adult life felt natural to me.
For you to work with a brand, what are they guidelines they have to meet in order to create a partnership?
Does the brand appeal to me? Do I believe in the product? Will this benefit my life, and in turn want me to share it with others?
What is the smartest business decision you've made thus far?
Probably purchasing my domain name for $2500 off someone many, many years ago. That was a fortune to me back then!
What's the worst business decision you've made? How did it help you grow?
Maybe this wasn't the "worst" decision, but it was a lot of work to keep up my blog while finishing up school. It taught me a lot about proper time management and priorities.
Via Feral Creature, you have been able to create a brand that embodies being your true self and breaking away from the status quo. What other messages do you hope translates to your followers via your blog?
I hope to inspire others to embrace their individuality, quirks, and weirdness. I hope people feel confident in their differences and what makes them unique.
How do you see the world of Instagram evolving?
Instagram is moving more to video. Algorithms made likes go down, but video views (which you see instead of likes on video content) remain high.
Describe your brand in three words.
Bondage Sith Lord.
What is one hair color that you've yet to dye your hair?
What is your trick to taking the perfect Instagram #OOTD pose?
Head down/looking away will usually leave you without any gripes about a weird facial expression. Stand straight up, pop one knee out to the side. Do something with your hands: put them in your pockets, hold your purse strap, brush your hair behind your ear, cross your arms, etc.
What's a creative area that you'd like to explore?
I've a keen little nose. I'd like to get into making fragrances one day.