Let's Talk Livestreaming: Periscope, Fashion & the Social Content Shift

Let's Talk Livestreaming: Periscope, Fashion & the Social Content Shift

Spring of 2015 now goes down in tech history as the advent of “lifestreaming,” or livestreaming daily activity through mobile devices. Meerkat launched in February, and as the official app of SXSW Interactive, quickly became the new social magnet, attracting brands, digital strategists, and early adopters alike. A few weeks later, in March, new-to-market Periscope was dominating downloads. The one-year-old startup which was purchased in January by Twitter in an effort to fight its decline in user acquisition, became the biggest competitor to Meerkat overnight.

Read Up: Create & Cultivate Book Club

Read Up: Create & Cultivate Book Club

We could wax on forever about the virtues of books: they're portable, they feel good in your hands, they look good in your apartment, they give you a chance to get off the internet—and most importantly—you learn something. That's why we're kicking off Create & Cultivate Book Club! Each month, we'll pick a book (we're also open to suggestions!) and invite you to read along, and in a couple of weeks, we'll check back in to see what you think. At the end of the month, we'll wrap it up and discuss how/if the book was applicable to us and what we were able to apply.