How Annie Lawless Scaled Lawless Beauty Into a Wildly Successful Second Business

August 18, 2021
feature image

Starting a business is no easy feat. According to the Bureau of Labor Statistics, 20% of businesses fail by the first year, and 50% close by the fifth. So the odds of starting one successful business—let alone two—are stacked against you. But defying the odds is something that today’s WorkParty guest, Annie Lawless, knows a thing or two about.

In 2012, Annie launched her first company, the cold-pressed juice brand Suja Juice, which she scaled into such a success that Coca-Cola and Goldman Sachs each bought multi-million-dollar stakes (!). And now her second business, the clean beauty brand Lawless Beauty, is on a similar trajectory. The band doubled its sales as of October 2020 and is on track to double its overall sales in 2021.

In this episode of WorkParty, Jaclyn chats with Annie all about how she started her wildly successful second business, how she formulated a strategic exit strategy from her first company, and so much more! Scroll on to tune into the full episode and get a sneak peek of just a few of the many, many highlights.

Subscribe to WorkParty and never miss an episode.

On launching a business…

“Starting a business is the most time and work-intensive endeavor you can undertake.”

On bringing in capital from outside investors…

“Once you start bringing capital in from outside investors, you also start bringing in a lot of other viewpoints, perspective, control.”

“You can get money from a lot of places, but you really want someone to understand your business and bring you the tools and resources to help take it to the next level beyond just the capital.”

On the importance of making strategic new hires…

“Finding those key great people is one of the hardest things about having and scaling a business.”

On the challenges of being an entrepreneur…

“There are going to be some really high highs and really low lows of being an entrepreneur, so you need to trust that everything is going to work.”

On pushing through the hard times…

“On the other side of the hard times is going to be such a big reward for what you’ve created if you really weather the storms.”

On the best career advice she’s ever received…

“Don’t sit on the sidelines of life. You have to get off the bench and play in order to potentially win.”


Keep the
WorkParty Going By
Supporting Our Sponsors

MZ Wallace is offering WorkParty listeners 15% off your first purchase.

Coors Pure is the perfect beer to celebrate the wins of everyday life. So, when you want to enjoy a beer, reach for Coors Pure. It’s organic, but chill about it.

Joybird is offering WorkParty listeners 30% off your purchase! Time to give your space a refresh with so many custom furniture and home decor pieces right at your finger tips!

MORE ON THE BLOG

Return Policy

All sales are FINAL. No refunds on purchases, no exceptions. By completing this purchase from Create & Cultivate, you agree to this policy.

Terms of Service

By completing this purchase from Create & Cultivate, you agree to our Terms of Use and forfeit your right to dispute charges.

Privacy Policy

By completing this purchase from Create & Cultivate, you agree to the terms of our Privacy Policy.

Order Summary
The Podclass VIP Download
$399.00
$199.50
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Podclass Download
$299.00
$149.50
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Career-Boost Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Grow Your Email List Download
$9.99
$7.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Job Hunting Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The WFH Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Growth Hacking Bundle
$17.99
$13.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Grow Your Instagram Bundle
$29.99
$22.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The HR Bundle
$29.99
$22.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Launch Your Business Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Branding Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The PR Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Marketing Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Bootstrapping & Budgeting Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Venture Capital Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Self-Care Bundle 2.0
$29.99
$22.49
Billing Address
Review your information and purchase when you're ready.