5 Clean Beauty Founders to Follow on Instagram Who Will Inspire You to Level Up Your Beauty Routine

July 13, 2021
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Welcome to 5 for 5, where we spotlight 5 women in 5 minutes or less.

From an innovative founder who’s gained the attention of Vogue, Into the Gloss, and Beyoncé by redefining what it means to be a sustainable skincare brand to an Estée Lauder and Ipsy alum who’s centering South Asian beauty, these must-follow founders are transforming the clean beauty industry.

Former makeup artist and founder of Noto Botanics, a sustainable and ethical skincare and beauty brand, Gloria Noto is a must-follow for anyone who believes that self-care is a radical tool for resilience.

Priscilla Tsai is on a mission to bring more transparency to the beauty industry through her clean skincare brand, Cocokind. Follow her on Instagram for brand updates and launches (and very relatable baby content).

With recognition from Vogue, Into the Gloss, The Cut, Essence, and Beyoncé (NBD), Abena Boamah-Acheampong has solidified her space in the beauty industry with her sustainable skincare brand Hanahana Beauty. Stay ahead of the curve by following the industry leader on IG.

After working at Estée Lauder and Ipsy, Priyanka Ganjoo stepped out on her own to launch a clean makeup brand, Kulfi Beauty, that centers and celebrates South Asian beauty. Tap “follow” to keep up with the up-and-coming clean beauty founder.

As the founder of the buzzy skincare brand Joaquina Botánica, Giovanna Campagna is bringing Latin America’s best-kept skincare secrets to the masses. Hit “follow” on her IG feed for skincare tips and tricks (not to mention adorable pics of her baby).

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