Grow On: How to Double Your Revenue With Elyce Arons, Co-Founder and CEO of Frances Valentine

December 22, 2021
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ABOUT THE EPISODE

Doubling your revenue is no easy task. 

You need to set well-defined goals, create meaningful connections with your customers, and discover new distribution channels and marketing opportunities.

Which is something that Elyce Arons knows a thing or two about. 

In the midst of a pandemic that has pummeled the fashion industry, the former Co-founder of Kate Spade has led the luxury lifestyle brand Frances Valentine to double (!) its revenue. 

Needless to say, I can’t wait to chat with Elyce about how she’s grown the brand exponentially, including the old-school marketing strategy she tapped into to increase the brand’s sales by 40% (!).

EPISODE TOPICS

  • Her Second Act: Building Frances Valentine
  • Adapting to the New Online Retail Space
  • Why She Recommends a Mix of DTC, Wholesale & Retail
  • Why Pop-Ups Are the Best Way to Test New Markets
  • The Importance of Regional Retail Spaces
  • How She Doubled Her Revenue During the Pandemic
  • Where She Puts The Majority of Her Marketing Dollars
  • What She Pulls Inspiration From In The Design Process
  • Her Predictions on Major Fashion Industry Shifts

RESOURCES

  • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

LISTEN TO THE EPISODE

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