Social Media Is Your Legacy, So What Story Are You Sharing?

December 16, 2021
feature image

What you post, comment, and share on social media is part of your legacy. As the dictionary Merriam Webster describes, the work we do today to build a legacy can help the next generations, stating that, for example, “the rights and opportunities that women enjoy today are partly the legacies of the early suffragists and feminists.” 

You, yes you! can lay the groundwork for the generations to come by using social media to build your legacy. Below are steps you can take to post consciously, amplify your voice and amplify the voices of others on social media to build your legacy and be a part of the solution to a more connected and inclusive world. 

Step One: Figure Out What You’re Passionate About

A simple way to build your legacy on social media is to support movements that you personally are passionate about. 

Here are a few thought-starters to consider:

  • What social causes do you care about?
  • What experiences have you faced?
  • What professional or personal challenges have you had to overcome to get to where you are today?
  • Who did you admire or seek mentorship from while overcoming that challenge?
  • Is there an everyday activist, role model, or mentor you have at work or follow on social media? 

Use the answers to these questions to begin to draft the type of content and stories you want to share on social media. 

Step Two: Decide How Active You Want to Be on Social Media

Let’s face it, we all have busy lives and the last thing you want to do is create more work for yourself. So, rest assured that you don’t have to spend hours on social media or become a content creator or influencer to build your social media legacy. The key is to decide how much time you want to spend on social media and think about how much time you already spend on it. Once you have an idea of what you stand for, then decide how active you want to be on social media. And from there, make an action plan. 

I recommend an interview series as a great way to get started on building your social media legacy because you are amplifying your voice and the voices of others. You can start a series on Medium and share the pieces to your social channels, or you can start an Instagram live series where you interview these guests on the spot. If getting behind the camera isn’t your thing, I encourage you to reshare content or articles that reflect who you are and what you stand for. 

Step Three: Go Beyond the Filter, and Get Comfortable Being Uncomfortable

Going beyond the filter and sharing content beyond “living your best life” can be a little uncomfortable. Keep in mind, all new things in life are a little uncomfortable when you first start out! When posting and sharing stories be sure to keep inclusion in mind, come from a place of love and thoughtfulness, and just be yourself.

Step Four: Repeat and See Where It Takes You

In taking consistent action to build your social media legacy, you never know what doors may open as a result. Maybe a new side hustle will be born, or it will open doors to new mentorship opportunities with those you interview or share on your channel! 

Aligning your offline activist work with your online social media legacy will, in my opinion, make you a true influencer, a true driver of social change. 

I was inspired to build my own social media legacy by many other influencers, entrepreneurs, and business owners. Two of my personal favorite resources that can help empower or inspire you are:

  • The Feminist Institute: A non-profit organization documenting feminist contributions to culture by digitizing an extensive trove of archival materials for easier access by creative professionals, researchers and the public. In line with current social initiatives to expand general knowledge of history and culture to reflect fuller truths and create greater online search equity, TFI is infilling the digital cultural record from a feminist perspective.
  • Reclamation Magazine: An independent publication and media start-up committed to amplifying the voices of the marginalized.

Image: Apto Media

About the author: Abigail Gibbons is the founder and the host of The WOW Series, a hybrid event, community, and media company amplifying the voices of global changemakers and empowering women to embrace their “WOW Factor.” A connector at heart, she has created a global community and worked with companies such as SAP, The Feminist Institute, Georgetown University, iFundWomen, and more. In her free time, you can find Abigail hosting a dinner party, hyping up her friends to start that side hustle, and bringing her community together in NYC. Join The WOW Series community on Instagram at @the_wowseries and say hi to Abigail on Instagram at @abzgib.

Featured image: Create & Cultivate

Return Policy

All sales are FINAL. No refunds on purchases, no exceptions. By completing this purchase from Create & Cultivate, you agree to this policy.

Terms of Service

By completing this purchase from Create & Cultivate, you agree to our Terms of Use and forfeit your right to dispute charges.

Privacy Policy

By completing this purchase from Create & Cultivate, you agree to the terms of our Privacy Policy.

Small Business, Big Influence.
Order Summary
The HR Bundle
$29.99
$22.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Venture Capital Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Bootstrapping & Budgeting Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Marketing Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The PR Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Branding Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Launch Your Business Bundle
$24.99
$18.74
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Grow Your Instagram Bundle
$29.99
$22.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Podclass VIP Download
$399.00
$199.50
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Growth Hacking Bundle
$17.99
$13.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The WFH Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Job Hunting Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Grow Your Email List Download
$9.99
$7.49
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Career-Boost Bundle
$14.99
$11.24
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Podclass Download
$299.00
$149.50
Billing Address
Review your information and purchase when you're ready.
Order Summary
The Self-Care Bundle 2.0
$29.99
$22.49
Billing Address
Review your information and purchase when you're ready.