How to Launch a Five-Star App with the Founder of the Astrology App Channing Tatum, SZA, and Issa Rae Love

October 7, 2021
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There are over 2 million apps in the app store, so getting your app made, must less, discovered is a monumental task. 

If you’re looking to develop an app that stands out from the crowd, listen up because we have Lisa Donovan, the founder of the wildly popular Astrology app, The Pattern, on the latest episode of WorkParty to tell us how it’s done. 

Since launching The Pattern in 2019, Lisa has grown the app exponentially, garnering over 15 million users, including celebrity devotees by the likes of Channing Tatum, SZA, and Issa Rae. Clearly, she knows a thing or two about how to build an app that stands out.

Scroll on to tune into the full episode in which host Jaclyn Johnson chats with Lisa all about how to actually turn an idea for an app into a reality, adapt the product based on user feedback, and so much more.

Subscribe to WorkParty and never miss an episode.

On diving straight into a venture…

“This sort of ignorance of having no idea what you’re doing, in the beginning, is great because you wind up just getting yourself in it.”

On growing an audience through word-of-mouth…

“We’ve grown to almost 8 million users and we’ve never done PR marketing.”

On navigating reviews in the App Store…

“It’s really important to hear what people are saying, and often they’re really pointing out some great things that you need to know.”

On taking constructive feedback from users…

“If something resonates within you in a real way you probably know that that is constructive and you also know if people are just projecting their anger or upset and it really has nothing to do with you.”

On making smart hires…

“When you’re in a startup, every person is so important, so if you don’t have the right hires it can be, it can be really tough.”

On her best piece of advice for new entrepreneurs…

“Ideally, you’re doing something, you’re building something for the right reasons, something that really speaks to you, that you want to build, that’s a passion for you and try and trust yourself and trust what you know and know that it’s a lot more common sense than you think.”


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