How Fitness Entrepreneur Megan Roup Used Social Media to Turn The Sculpt Society Into a Hit

November 24, 2021
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Converting a community of Instagram followers into customers isn’t easy. You have to be authentic, consistent, and have a strong value proposition for a quality product.

But if anyone’s found the formula for success, it’s Megan Roup.

Since launching her fitness company The Sculpt Society in 2017, she’s garnered over 260,000 followers on Instagram and attracted the attention of celebs like Shay Mitchell, Sofia Richie, and Elsa Hosk.

But she’s not just growing her following. She’s growing her business. 

Last year, the entrepreneur grew her company by over 700% (!), successfully cultivating an engaged community on social media that’s as willing to download her app as they are to like a post.

In this week’s episode of the WorkParty podcast, Jaclyn Johnson chats with Megan about how she’s leveraged social media to grow her brand and business.

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS

  • Finding the white space within the saturated fitness category
  • Intention of naming it The Sculpt Society and how that played an important role in creating a community
  • How to cultivate an elite clientele, and using brand partnerships to spread your message
  • Nurturing customer relationships and creating a safe space for them to learn and grow
  • What it was like taking part in Victoria Secret’s ‘Train Like an Angel’ campaign
  • The difference between IRL and digital fitness instruction, and why it’s important to learn about different modalities
  • How she launched the TSS fitness app and challenges she faced along the way
  • How she plans to set attainable and sustainable growth goals after seeing a 700%(!!) spike in 2020
  • Work-life balance and navigating running the business with her husband

RESOURCES

SPONSORS

  • Native • Go to Native.com and use code PARTY to get 20% off your first purchase at checkout!
  • Printfresh • Head to printfresh.com and use code PARTY for 15% off your first order.

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