How Paige Mycoskie Took Aviator Nation’s E-Comm Sales from $25,000 to $1.5 Million in Just 24 Hours

September 15, 2021
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Which is something that Paige Mycoskie, the founder and CEO of the lifestyle apparel brand Aviator Nation, experienced firsthand. In the wake of coronavirus-induced shutdowns, Paige launched an online flash sale on Aviator Nation’s site to supplement her 200+ employees’ salaries.

And the online sale resulted in the brand’s biggest day of all time—by far—selling $1.5 M in just 24 hours.

On the episode of WorkParty, Jaclyn Johnson, the founder and CEO of Create & Cultivate and host of the WorkParty podcast, chats with Paige about how she’s leaning into e-commerce to grow her business, driving sales beyond the brand’s brick-and-mortar locations, and so much more. Scroll on to tune into the full episode and read a few of the many key takeaways from their insightful conversation.

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On genuinely caring about her employees…

“After having a business for 15 years, you grow relationships with your employees, and a lot of my employees have been with me, since the very beginning; I know their kids and I know their wives and their husbands.”

On launching a flash sale to save the company…

“For 24 hours, we’re going to do this flash sale and every single dollar that we make is going to pay our employees during the shutdown.”

“At that time, we were doing probably average of $25,000-$30,000 a day online, and we ended up doing $1.5 million dollars in sales in that period for 24 hours.”

On leaning into e-commerce during COVID…

“We figured out that we have this really loyal following that cares about us that cares about our employees, but we also realized just how much business the website can do in a short amount of time.”

On optimizing the e-commerce user experience…

“We definitely realized that we needed to beef up our customer service to support the amount of people [shopping online].”

“People need a fast response—they don’t want to send an email and wait three or four days to get a message back—so we immediately put energy into live chat.”

On being an entrepreneur…

“The number one thing is your ability to problem solve and to move through problems quickly.”

“It’s constant problem solving, and at first, it can be a little intimidating and also a little frustrating. But once you make the shift and realize that those problems are actually creating growth and making you better at what you do—and as long as you learn from them—that’s how you really grow.”

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Featured image courtesy of Paige Mycoskie.

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