From Memes to a Community of Millions: How Sami Sage Turned Betches into a Social-First Brand

November 10, 2021
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It’s not easy for content creators to stay relevant. Audiences are unpredictable, trends shift, and memes get stale. But Sami Sage knows how to beat the odds. 

As Betches co-founder and chief creative officer, she’s been churning out relevant, relatable content for over a decade—and shows no signs of slowing down. In fact, she’s just getting started. By expanding Betches’ famously irreverent content into new categories like personal finance, onto new platforms with Tik Tok, and through new mediums like podcasts, Sami is forging the path to reach new, untapped audiences.

Needless to say, Sami is among the few OG powerhouse content creators who continues to garner greater success with unparalleled growth. On this episode of WorkParty, weJaclyn discusses how she leveraged memes to cultivate a community of 43 million people (!), tapped into a new Gen Z audience, and so much more.

LISTEN TO THE EPISODE

IN THIS EPISODE WE DISCUSS

  • Developing a successful content strategy that resonates
  • Knowing when to forgo the numbers and go with your gut
  • The connection between social media and owned and operated channels
  • How to stay true to your voice through growth

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