Get Out Your Notebook—Here’s What to Expect IRL at Our 2021 Small Business Summit in NYC

October 11, 2021
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We’re not coming back, we’re moving forward! For our first IRL summit in nearly two years (!), we’re heading to the Big Apple to talk all things small business. We’re bringing entrepreneurs together for an IRL experience as well as providing the opportunity for digital engagement with our digital extension (yes, a digital extension pass is included with the purchase of an in-person ticket!). Whether you’re starting a business, scaling a business, or grinding on a side-hustle, prepare to come away with the tools, tips, tricks, and community you need to launch, build, and take your business to the next level.

Our line-up for Small Business Summit presented by Mastercard is stacked with capital B bosses. Lauren Bosworth is taking the stage with Trinity Mouzon Wofford, Cyndi Ramirez-Fulton, and Michelle Cordeiro Grant to talk about scaling a business to seven figures, and THE Christian Siriano is taking the stage with C&C’s Jaclyn Johnson to talk about building his veritable fashion empire, pushing the fashion industry to be more inclusive, mentoring the next generation of designers, and more. Before we give too much away, scroll on to see what the day has in store if you’re joining us IRL in NYC.

THE NITTY GRITTY 

THE DATE

Saturday, October 16th

THE TIME

10:00 AM – 6:30 PM ET

 LOCATION

Spring Studios 
50 Varick Street 
New York, New York 
100131

REGISTRATION

Please have your COVID vaccination card and government-issued ID with you for entry. Please note that a COVID vaccination check, ID check, and bag check will occur upon entering. You will receive your wristbands, C&C Clipfolio, and event schedule outlining the day upon check-in. We will also have a complimentary coat check so feel free to layer up!

SCHEDULE

Want the full lineup? Check out the play-by-play schedule to map out your big day. It’s going to be huge so we recommend getting a head start on planning out your day now. 

DIGITAL EXTENSION

Yes, a digital extension pass is included with the purchase of an in-person ticket and is also available for single purchase! With the digital pass, you will be able to watch (and re-watch) all Small Business Summit programming as well as all the exclusive digital extension workshops and conversations through October 24th, so prepare to relive all the mic-drop moments!

POP-UP MARKET

Ask us all your questions about joining C&C Membership, which includes access to unlimited content from the Create & Cultivate video vault, digital mentor sessions, a private Slack channel, and more! 

Shop the new Shop Create & Cultivate fall line! Small Business Summit attendees get 25% during this exclusive sale, and any products purchased at the event will be shipped within 10 days.

Learn all about Mastercard’s Digital Doors initiative that helps small business owners (like you!) optimize their digital presence—and shop and support three small businesses while you’re at it! We’ve partnered with Mastercard to hand-select some incredible small businesses to showcase their incredible product lines at our Small Business Summit. Come and show your support for these amazing ventures. The small businesses include YES I AM INC premium apparel and accessories, Coco & Breezy fashionable eyewear, and Muse perfume shop.

Mastercard Strivers Intivative Portrait Display 

As part of Mastercard’s Strivers initiative, which aims to highlight the impact of Black women-owned businesses across the U.S., Mastercard and Create & Cultivate are excited to showcase an inspiring portrait gallery honoring 23 Strivers participants from across the country featuring artwork by Tyler Clark, which first appeared at our Strivers event in N.Y.C. in August.

Ready to manifest your dreams? Head over to the Brother pop-up where you’ll take away tools to reach your dreams, including a self-care checklist, a 30-day Instagram content planner, and more. They’re also serving up a seriously cool Instagram moment so don’t forget to take a picture once you’ve written your dream down and added it to the can’t-miss art installation created by Corrie in Color.

Stop by the Nine West pop-up to shop the beloved shoe brand’s latest styles, try on various sizes, and get your pick shipped to you! Bonus: Get your phone ready because their bold and inspiring #NineWestFearless Instagram moment is seriously ‘Gram-worthy.

FOOD & BEVERAGE

Breakfast 

This is your time to supercharge before the big day ahead with overnight oats provided by MUSH, five-grain and seed oatmeal provided by Purely Elizabeth, drinkable yogurts provided by Forager Project, and Beyond Meat breakfast bowls provided by Farmer’s Fridge.

Lunch

Expect something delicious courtesy of Beyond Meat.

Break

Assorted snacks and beverages will be provided throughout the day.

Beverages 

There will also be a coffee bar so you can stay caffeinated and ready to take notes throughout the day!

Happy Hour

Treat yourself to vegan ice cream from Brave Robot and brownies and cookies from Eat Me Guilt Free

Wine spritzers and vodka cocktails will be flowing thanks to Cool Cat and King Street, and non-alcoholic apéritifs will be flowing as well courtesy of Kin Euphorics and Ghia.

Any Allergies? 

If you have any food allergies, we recommend you bring your own food to avoid any potential complications, as we, unfortunately, cannot confirm each and every ingredient in the items being served.

GIFT BAGS

We know you want ‘em! Get your shoulder ready for gift bags filled with goodies. Please note, gift bags are only available upon exit. Pick them up at registration on the first floor (where you checked in at the beginning of the day) in exchange for your wristband. So, please keep in mind, if you have to jet off early and want to collect your bag on the way out, you’ll also be forfeiting your right to come back in. 

C&C MEMBERSHIP PERKS

Our members get a ton of perks and our Small Business Summit is no exception. C&C Insiders receive complimentary digital access to Small Business Summit (and future events), unlimited content from the Create & Cultivate video vault, downloads, resources, exclusive networking opportunities, and more! 

Not an insider yet? Well, don’t miss out—you can sign up here. Not ready to commit yet? We’ll have an informational pop-up at Small Business Summit where you can learn more (see Pop-Up Market section above).

OTHER NEED TO KNOWS

There are no charging stations on-site so please come prepared with a fully charged phone or a mophie with extra juice to be set up for success all day. 

Parents’ Room 

We have a dedicated parents’ room for breastfeeding, pumping, and feeding located by the restroom. 

Need Help? 

If you need assistance, we’re only too happy to accommodate. Please email help@createcultivate.com with any needs that you have on-site ahead of time so we can assist with any additional needs before the event. Just lookout for the friendly faces wearing pink C&C shirts!

More Questions?

Please visit our FAQs page for more information about the event.

Get prepped ahead of the summit and stay tuned for updates by following along on our social at @createcultivate and use the hashtag #CCSmallBusinessSummit to keep in touch!

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