Today’s guest is multi-hyphenate Cass Dimicco–a successful entrepreneur, content creator, and creative director. Lauded by the media as “a true tastemaker, one of the fashion world’s ultimate ‘it girls and style icons,” Cass is not only a trend-setter for her highly engaged audience, but she’s also the founder, designer, and creative director for her own successful jewelry line, Aureum Collective.

Cass had leveraged her eye for style and ability to forecast fashion trends into full-time digital content creation in 2017, leaving her previous role as a corporate buyer and product designer in fashion. Aureum Collective was later founded in September 2019 when Cass and her husband recognized a gap in the market for a jewelry brand that fulfilled a luxury aesthetic without the luxury price point.

Listen below to learn about her journey from influencer to entrepreneur, and her best advice for launching and scaling a corporate brand in line with her personal brand.

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