ABOUT THE EPISODE

If you're into wellness, open Instagram from time to time, or like to browse the shelves of Target for fun, then you’ve probably already been introduced to Golde—the modern superfood wellness brand that’s slowly taking over the shelves of your favorite stores. With vibrant packaging, affordable price points, and good, clean ingredients, it’s no wonder Golde has amassed a huge following.

But when founder Trinity Mouzon Wofford embarked on an entrepreneurial journey into wellness, her biggest goal wasn’t to JUST create a product that was good for you. She rooted Golde’s mission in the idea that the wellness industry could be approachable, way more inclusive, and fun. This fresh approach to the industry was a stroke of genius, because within a few years of launch, Trinity and her partner had grown their bootstrapped small biz into a profitable brand that attracted partnerships with Urban Outfitters, Goop, and Target.

On this episode of WorkParty, Trinity shares how she built a trusted brand at such a young age, her commitment to changing the wellness industry, and the incredible journey her very first product has taken her on.

LISTEN TO THE EPISODE

https://open.spotify.com/episode/4oK4YQYdWGfBRNJOCqNKWp?si=DDfLsr67Q5mV7_Gvo5kXXw

RESOURCES

To join the WorkParty click HERE
To connect with T rinity Mouzon Wofford click HERE
To connect with Jaclyn Johnson click HERE
To learn learn more and shop GOLDE click HERE
To follow along with Create & Cultivate click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

IN THIS EPISODE WE DISCUSS . . .

Trinity's background in medicine, and how her mother inspired the idea for Golde.
The importance of accessibility in the wellness industry.
Why Golde launched with a turmeric latte as their hero product.
The success of word of mouth marketing.
Why building the brand through bootstrapping was the best decision for Golde.
The benefit of making mistakes on your own terms, without the external pressure of investors.
Why Golde expanded their superfood cabinet with face masks.
What it takes to get your products on the shelves of major retailers—and why it shouldn't be taken for granted.
Building a muscle of tenacity.
The importance of mentorship for personal growth.