How One Woman Used TikTok To Land a Job Promotion

It was the beginning of the pandemic, and while the world was trying to figure out how to navigate the new norm, a woman named Natalie was learning TikTok. In those early days of 2020, she posted everything from humorous musings on dating to corporate America jabs. To her surprise, the corporate videos resonated with her audience, so she dubbed herself Corporate Natalie, and the rest is history. To date, she's got over 148K followers and 18M likes on her TikTok channel.

So, it should come as no surprise that her following and knack for connecting with people also helped her nab a promotion. Yep, her media empire is a side-hustle, and she's still putting in hours at a 9-to-5 job, but her fame led to a position change at her corporate job. She not only got an opportunity to switch to a completely different department, but that meant she'd be getting a promotion and more freedom to be creative and lead. If you're also looking to land a job promotion or use social media to build your brand, click play below to hear Natalie speak on how she got to where she is, and what the future looks like for her full-time job and Corporate Natalie.

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