LISTEN TO THE EPISODE

ABOUT THE EPISODE

When Ashleigh Hinde launched WALDO as an ambitious 28-year-old, she had one goal: disrupt the eye care industry and make eye care an essential part of everyday life. She founded WALDO as an innovative, global e-commerce company that would champion positive vision for all through accessible, high quality products and trustworthy expert service with a human centric customer experience. Today, the brand sells daily contact lenses and other eye care products without the price tag and hassle.

As the granddaughter of acclaimed South African wildlife photographer, Gerald Hinde, as well as an avid wildlife photographer herself, Ashleigh understood the role our eyes play in how we see the world. She began wearing contacts at 11 years old and after nearly two decades, spent across three continents, grew frustrated with the quality of and massive markups on contact lenses sold by large pharmaceutical companies.

She launched WALDO from a simple need: she needed to order more contacts but found the process complicated, confusing and expensive. So, inspired to drive innovation in the industry, she dove head first into the world of entrepreneurship to make eye care both personal and exciting.

On this episode of WorkParty, find out how Ashleigh made the leap to entrepreneurship after years in the corporate world, and how she’s on a mission to end avoidable blindness, one lens at a time.

IN THIS EPISODE WE DISCUSS

Her upbringing and how it inspired her to create WALDO
Fundraising challenges and strategies for healthcare startups
Advice for founders who are struggling in the early stages
The importance of a feedback loop in product development
Why your value proposition should be short and sweet
Building a human-centric brand that is easy to understand
Preventing avoidable blindness one lens at a time (the world's leading disability)
How to incorporate philanthropic endeavors for your business on a low budget
Why your initial key hires should be a tam of mentors
Putting more focus on your customer acquisition costs

RESOURCES

To join the WorkParty click HERE
To connect with Ashleigh Hinde click HERE
To connect with Jaclyn Johnson click HERE
To follow along with Create & Cultivate click HERE
To learn more about WALDO click HERE
To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)

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