Jessi Afshin is no stranger to success. With 300k Instagram followers, Jessi spends her days working on her fashion blog, The Darling Detail, and her new clothing line, Shop Darling, which supports victims of trafficking. We partnered with Glade Essentials Room Mist to find out what inspires Jessi and makes her feel most at home. Read on to get to know Jessi!
Q: How long have you been in Austin?
A: So I’ve lived in Austin since 1999, that’s almost 20 years. I actually went to the University of Texas, that’s where I studied fashion and business. Hook ‘em!
Q: What do you love most about fashion?
A: My favorite part of fashion is just all the positive emotions it evokes, like self-confidence and encouragement. So many good feelings just through comfort.
Q: We heard you just launched a clothing line, congrats! Can you tell us about it?
A: I just launched a clothing line, and I’m so excited about it because this has been a dream of mine since I was a little girl. They’re soft, cozy sweatshirts and they have joyful messages on them. Every single one of our products is actually shipped and fulfilled by survivors of trafficking in Austin. So we’re actually employing women who are recovering from trafficking.
Q: Where do you draw your inspiration from?
A: I get almost all my inspiration from dreams. I have like 10 dreams a night. I wake up and I write them down, and I instantly have so many new ideas. I also LOVE to Pinterest, and mood board, and collage.
Q: What do you love most about your office space?
A: I like to keep this space feeling so fresh and inspiring. We’ve been using Glade Essentials Room Mist Mandarin & Mimosa and it seriously smells like an Anthropologie store in here!
Q: What’s the best part about being your own boss?
A: I love my job. The opportunity to create, to write, to dream—it just never stops. One of my favorite parts about working for myself is the flexibility and the hours. It’s amazing. So much of what I do happens right at my desk. But most of all, my very favorite part about what I do is writing my faith-based account, it’s called My Darling Diary and it’s where my heart is.
See Jessi’s full interview here: