Relive our inspiring workshop from Future Summit in Austin, TX with MAVN Founder Olivia Ormos. Let’s just say—she understood the assignment. From negotiating usage rights to choosing the right affiliate platform, this session was packed with gold for any creator looking to level up their brand deals and revenue streams.
Here are a few top takeaways:
Helpful steps to define your online brand as a creator or a business online
In this workshop, Olivia emphasized how defining your social media presence isn’t just about aesthetics; it’s about clarity. When your voice, visuals, and values align, you build consistency, and with consistency comes influence, trust, and growth.
Break Down Your Rates (and Know Your Worth)
Olivia dives into benchmarks of recommended rates: Knowing your worth is key! Even better? She shares a rule of thumb for usage rights… You’re not just creating content—you’re giving brands powerful assets that drive sales.
A New Way to Think About Pricing
Her rate philosophy says it all: “My audience trusts me and will buy what I recommend. So you’re not just paying for content—you’re paying for results.” This kind of positioning sets creators apart and makes negotiating feel less like a favor and more like a business move.
Usage Rights = Licensing, Not a Freebie
One of the most common mistakes creators make? Giving away usage rights without compensation. If a brand wants to run your content as an ad, that’s not just repurposing—it’s advertising. And that has value.
Whether you're a seasoned influencer or just starting to grow your personal brand, these insights are a masterclass in turning your content into a revenue-generating machine—without selling out.
Want more workshops like this? Stay tuned—we’ve got more coming!