We often look to the iconic leaders of our time for motivation and wisdom, but for many of us, this is purely inspirational and not as applicable to our everyday lives. We truly believe there is more benefit in looking to your left and seeking out a peer-to-peer mentorship with a colleague or friend you admire. Why? Firstly, they will likely have the time to be your mentor, and secondly, their advice will be relatable and allow you to see your path clearly while keeping your mind open to new ideas, identifying new opportunities, and helping you self-advocate. We call them everyday superwomen. In this new C&C series, we talk to the women who are paying it forward, lifting other women up and paving a smoother path for the next generation to come.
Photo: Courtesy of Old Navy.
It might seem from the outside looking in that the career paths of people you admire are linear, but when you take a magnifying glass to their trajectory, you quickly realize that it’s not straight at all. In fact, it’s full of false starts, sharp turns, and winding roads—some even have turn-back signposts. Knowing that can provide a sense of relief to all of us who are still navigating a particularly challenging fork in the road. When you’re unsure which direction to take, take comfort in the fact that even the most successful people have all been there too, and that it’s all part of the journey.
Kim Brennecke’s path hasn’t been straight and narrow, either. She might hold the esteemed position of Senior Director Design of OLD NAVY Active now, but she actually started her studies in drawing and painting before moving into a fine arts degree in fashion and working her way up—but growing up she wanted to be an architect or an archeologist!
So, read on to learn more about her non-traditional career path, how to get out of “being stuck,” and why inbox zero is a myth.
CREATE & CULTIVATE: What did you study in school and what did you want to be when you grew up?
KIM BRENNECKE: I sort of went to college twice. My first degree was in fine arts with an emphasis in drawing and painting, then I decided I wanted to study fashion so I returned for another fine arts degree in fashion design. All-in, it was seven and a half years of a college education. Growing up I wanted to be either an architect or an archeologist.
What are some of the earlier jobs that helped to shape your career/path?
In between my degrees I took a job working retail at Urban Outfitters. I’d always loved clothes and fashion, but this was my first exposure to thinking about trends, the commerciality of product, and visual merchandising as it relates to the consumer. I was completely fascinated by how placement and adjacencies in-store impacted the sales. It was really around this time that I began to understand that a career in fashion was a thing, and I began researching and applying to design schools.
What challenges have you faced along the way? What did you learn from them? How did they prepare you for your job now?
I think one of the biggest challenges I faced, that I didn’t realize until I was out of it, was being stuck. Sometimes when you are in the same position for a long time, you start to build up a lot of walls that you don’t realize are there. I remember making a position move that I wasn’t initially excited about, but what I found was moving into a new role that I knew nothing about, re-energized me and engaged me in a way I hadn’t realized I had stopped being in my previous role. That experience opened me up to trying new positions when they presented themselves and being self-aware of when I feel stuck and may need to make a change.
Tell us about your role at Old Navy? What does it entail? Did you work your way up? What were the positions along the way?
My current role is the Senior Director of Old Navy Active, which essentially means I lead the Active Design Team for all active product for the family. In this role, I identify the active design strategies by division and work with my team to bring them to life through the lens of seasonal trends. I have been with Old Navy for nearly 13 years, and have worked my way up from Designer, Women’s Woven Bottoms and Outerwear. I have held many different positions during my time with the brand, including Senior Designer of Old Navy Outlet and Design Director of women’s knits, sweaters, and fleece. I also briefly led the Athleta Girl’s design team, before returning to Old Navy for my current role.
“I haven’t had inbox zero since 2007.
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What do you love most about your job and why? Does the reality of your career match up to your expectations?
I love the collaboration, problem solving, and building something with a team. It’s always a great feeling to have an idea, see it through production, setting in stores, to then seeing people react to it, whether wearing it on the streets or posting on social media #oldnavyactive! The reality of my career looks much different from what I thought a career in fashion would be when I was in school, but I get so much satisfaction from what I do, that I can’t imagine it any other way.
What can you tell us about the culture at Old Navy? What has encouraged you to stay?
I think Old Navy has a really unique position amongst apparel brands as being a place of true collaboration. I really think it is fundamental to how we work. I continue to stay because I feel I am a valued member of the team and my contributions are welcomed and accepted, and as a team, we are constantly evolving and improving.
Talk us through your daily tasks and what a day in the office looks like for you? What’s the most rewarding part of your day?
Really no two days are alike, which I love. Some days are spent researching or building color palettes or putting together a trend point of view to inspire the team and sell ideas to our cross-functional team. Some days are spent reviewing sketches with my team or reviewing proto samples or troubleshooting a production issue. There are some days that I never see my desk. But the most rewarding part is always the time I spend brainstorming and building ideas together with my team.
What does your morning, pre-work routine look like? What rituals set you up for success?
My morning routine generally revolves around food! I try to eat pretty clean, and in order to do that I usually try to fix my breakfast and coffee at home, as well as pack snacks and a water bottle (with mint and lemon) to get me through the day. And if I’m really on top of things, I’ll pack my lunch too! I also dedicate a few minutes to checking my schedule for the day and scanning my email to see if anything urgent has come up since the previous day. It’s nice to be prepared for what the day will bring before arriving in the office.
Your role requires you to be across so many facets of the business—how do you manage your time effectively? What is your greatest productivity hack? How do you get it done?
I really couldn’t do my job without my Outlook calendar and the means to access it from my phone. I have to stay on top of my calendar, especially because I oversee active for all divisions and there are times that milestone meetings are happening simultaneously. I am constantly trying new ways to stay on top of everything, some stick, some don’t, but my phone continues to keep me on track.
Do you ever reach inbox zero? Do you believe in that? What is your inbox philosophy?
I haven’t had inbox zero since 2007. But I generally try to read every email by the end of the day and respond if needed, in as timely a manner as possible. My inbox philosophy is to save everything that I might need someday.
“You really have to remember that everyone’s opinion is valid, including your own.”
What is one of the biggest misconceptions about your job?
That all I do is create and draw clothes all day long. I haven’t actually physically designed anything in years! Most of my job is strategizing and problem solving. It’s kind of like doing puzzles all day long, which is hugely creative, but in a different way than pen to paper sketching.
If someone wanted your role specifically, what advice would you give them on how to land their dream job/your current job?
I would suggest getting as much design experience, in as many different areas as possible. What is unique about designing active product is that it covers a wide range of products, from knits to wovens, outerwear to baselayer, and true performance to lifestyle. And this role specifically covers mens, womens, girls and boys.
Have you seen a consistent standout quality or personality trait of successful people in this industry?
I think flexibility is really important in this industry. This is one of the most dynamic businesses you can be in, and you have to be able to change course as needed. This doesn’t mean that you should be a pushover with no point of view, but in the long run, there is strength in flexibility and weakness in rigidity.
What’s the best piece of advice you’ve been given? And what’s the worst piece of advice you’ve been given?
I think the best piece of advice I’ve been given is to trust myself and trust my instinct. The beauty of this business is that it's subjective and there is no wrong answer. The challenge with this business is that it’s subjective and everyone has their own opinion. You really have to remember that everyone’s opinion is valid, including your own. Luckily, I don’t think I’ve been given bad advice.
“The best piece of advice I’ve been given is to trust myself and trust my instinct.”
If there was one person you admire that you could power brunch with, who would it be?
I’ve always admired Richard Branson, and how he has built his brand through failures and successes. He is incredibly supportive of entrepreneurship and mentoring, so I see him as someone that could offer a unique perspective from an innovation point of view, as well as how to be an effective leader. I also love that he prioritizes his family and living life to its fullest.
In your mind, what’s a perfect interview outfit? Why? Explain?
The perfect interview outfit is anything that you feel comfortable in that also looks like you’ve done your research into the brand/company you are interviewing with. This is the first impression for your interviewer to see you in the role, and as much as you can look like you belong there, the better off you will be. And there’s no better time to be comfortable in your clothes than in an interview, as you want to be focused on your conversation, and not distracted by an outfit that feels forced or contrived.
