NYFW: Our 10 Favorite Female Designers From Day 1 & 2
10 under-the-radar designers that are setting the tone for next Spring.
It’s that time of year when New York Fashion Week takes over our Instagram feeds, fashion bloggers give us a sneak peek on who and what’s walking down the runway, and all the news outlets are telling us what to wear next Spring.
While we can always expect the best from top designer labels like Tommy Hilfiger (who is unveiling a pretty exciting collaboration with Gigi Hadid), Rodarte, Altuzarra, Jason Wu, and Calvin Klein, there are some fly under the radar designers that deserve the equal recognition as the rest of the top fashion houses. Not only that, in an industry that is dominated by male designers, we’re glad to see that there’s an abundance of female designers that are setting the tone for spring trends and bending the rules of a typical runway show.
We’ve rounded up 10 of our favorite female designers that have been showing their amazing designs so far at NYFW - check them out.
1. Cinq À Sept NYC
If you follow Create & Cultivate Dallas alumni Natalie Suarez on Instagram, then you might be familiar with the New York-based label Cinq À Sept NYC. If it doesn't ring a bell, her and her sister Dylana wore these awesome “Suarez Sister” jackets to their presentation.
Spearheaded by Jane Siskin who introduced the brand last year, it is one of the brands that are offering some of the most beautiful designs for their S/S 2017 collection. Cinq À stays true to its name in delivering designs that are perfect for late afternoon/happy hour gatherings, the French way.
2. Ulla Johnson
Ulla Johnson’s collection will make you feel like you’re walking into a garden dream. This theme was present in her AW 2016 show she had this past February and it remains consistent in her SS 2017 collection, with a refreshing update.
The New-York based designer stunned NYFW yesterday with her beautiful bohemian collection with beautiful colors, free-flowing fabrics, and cozy knitwear that is destined to be a Spring 2017 must-have.
See more from Ulla's collection here.
3. Creatures of Comfort
If there is a collection that we will be sure to wear in the office, it is Jade Lai’s Creatures of Comfort S/S 2017 collection. With its fresh and bright minimal color palette and structured designs, it is a minimalist’s dream come true.
4. Misha Nonoo
Misha Nonoo loves to bend the rules. Last year, she skipped NYFW to take her show off the runway and put it right on Instagram. Her bold move received much critical acclaim, which was a perfect strategy for today’s digital age.
This year, the tech-savvy designer didn’t disappoint in giving her digital audience what they wanted, and she revealed her new collection via Refinery 29’s Snapchat in a Live Lookbook that we can’t get enough of. You can view the full roll-out of her Snapchat cookbook here on her Instagram.
5. Rachel Comey
Rachel Comey has been in the game for 15 years now, and her designs today are just as refreshing as when she debuted at NYFW 2001. However, in the 15 years that she’s been a designer, she’s grown so much from not knowing what a line sheet was when she was preparing for her first show to having Tracee Ellis Ross headline her fall 2015 dinner.
Now for her label’s 15th anniversary, Rachel stepped outside of the box with her S/S 2017 runway show, by embracing the influence of streetwear and putting her show on the sidewalk outside of the Crosby Hotel. It’s a short step from the Lincoln Center, but a big move for traditional NYFW runway shows.
6. Claudia Li
It’s 2016, and more and more people are embracing unisex fashions that break away from typical gender constructs. And no, that’s not to say that Claudia Li’s S/S 2017 collection has taken the “boyfriend jean” to a new extreme.
Claudia Li’s fourth collection includes 25 pieces that are meant to defy what’s considered feminine and masculine with boxy and oversized pieces juxtaposed with soft tones and floral detailing. Safe to say her collection is a tomboy’s dream come true.
7. Alejandra Alonso Rojas
Alejandra Alonso Rojas’s Spring 2017 collection was able to bring a different level of minimalism and sophistication to NYFW. Alexandra’s inspirations for this collection were her mother, grandmother, and great-grandmother, which is evident in its vintage yet modern feel. Safe to say that this will be one of our office favorites that are perfect for those that want to embrace a “nonchalant aspect of dressing up.”
8. Noon by Noor
Noor Rashid Al Khalifa and Haya Mohammed Al Khalifa joined forces to create Noon By Noor in 2008, and 8 years later, their vision has grown into a cool and cohesive label that was evident in their NYFW runway show this week. This collection is another minimalist’s dream come true with its limited color palette, yet their use of textures and sheer fabric definitely amplify a sense of variety in the collection. Based on previous collections, the Al Khalifa cousins have met a new level of sophistication in their new collection that we’re loving.
9. Michelle Helene
Fresh-face to NYFW Michelle Helene might be new to the scene, but her designs speak volumes to her knowledge of design. It's evident that tulle and sheer fabrics are going to be a must-have next Spring, and Michelle is no stranger to that. With her mixing matching colors, tribal-inspired patterns, and fabrics, her collection maintains a cohesiveness that is seen in seasoned designers.
Michelle Helene, you're going places.
10. Tanya Taylor
Last but not least, one of our favorites this week was Tanya Taylor’s beautiful and colorful SS 2017 collection. Layers and crochet details are in and we’re not mad at it at all, especially if Tanya set the bar with her amazing collection. Also, the colors in her presentation this week might just flood into every aspect of our Spring color palette, because all we want is to embrace the feel good vibes of her collection.
You can view her full collection here.
What are some of your favorite collections thus far at NYFW? Let us know below.
3 Ways to Be Contagiously Social
Go forth and infect the masses.
Strong women can tell stories that simultaneously rock viral reach and niche connection, and guess what? You’re part of this squad, and we’ve got a name: contagiously social. When we’re contagiously social, it’s not just our stories that ignite, but also the style in which we share them. Best of all, this fierce fusion is surprisingly simple. Just do three things:
Abandon. Obsess. Infect.
1. Abandon labels (hashtags included)
You know the nuances of your industry, platforms, and followers, so trust that your social strategy will work like muscle memory when you let go of labels. Share in the moment. This strategy is so real, it might be surprised to hear itself called that.
Teen Vogue Digital Entertainment Editor Ella Cerón rocks this. She’s a social media savant (Insta, Twitter, Facebook, and beyond), but people know her first and foremost as a funny, know-all fashionista who’s not afraid to get real when breaking news breaks hearts. It’s seamless yet unobvious content strategy focused on real-time stories, personality (on and beyond brand), and community (from close friends to influencers...and by that, I mean Kim Kardashian).
What inspires or surprises you right now? Tell that story, even if it’s not ready-made with a hashtag. There’s both freedom and followers to be found in this relatable-yet-reckless abandon.
2. Obsess over what you love
Reclaim obsession. It’s now a powerful, positive word that screams, “I’m passionate and my own person!” Be the #bosslady of can’t get enough. Champion what you love and pay no heed to “trending.” Start the social convo. Chances are, other women and brands obsess over cheap lipstick, hot sauce, and puns, too. (No? Just me?) Create a project, campaign, or partnership together! When you celebrate shared passion, the right people follow suit, and bam—obsession transforms into collaboration.
Jazmine Hughes and Jessica Kane rock this. Hughes, associate editor at The New York Times Magazine, wrote a brilliant Cosmopolitan story for which she dressed as Empire’s Cookie to explore a question on many women’s minds: Do I deserve this job? (Spoiler alert: Yes, you do.) Kane, director of millennial outreach at the Huffington Post, loves donuts. From HuffPost’s first-ever donut gif to deliciously-hyperlinked out-of-office emails, she bakes this love into her personal and professional brand like a boss.
Share what you love. Feelings and followers will be mutual. It’s the best answer to Mariah Carey’s enduring question, “Why you so obsessed with me?”
3. Infect with unique style
How is a huge part of storytelling. Take Tasty, for example. All it took was some sharp overhead camera footage in the kitchen, and now our Facebook feeds (pun intended!) are filled with BuzzFeed’s mac and cheese miracles. It’s all about style, so once you have your story, shake up how you share it. This could be visual or verbal, but it’s gotta be vibrant.
Fashion designer Misha Nonoo rocks this. Nonoo launched New York Fashion Week’s first-ever #instashow with her SS16 collection. Nonoo brought it to the hashtagged height of #NYFW with the help of 30 #bosslady influencers like Lena Dunham (hey, 2.4 million+ followers, nice to meet you). Media loved it, and it caught on: Nonoo just wrapped up her fall 2016 instashow in partnership with rewardStyle, this time using her personal Instagram and shoppable links with LiketoKnow.it. Now you see this content—monetized-yet-meaningful, Insta over in-person—and this style—larger images made from the ‘gram grid—from the best brands, corporate accounts, and small creative projects.
Stories and style infect our industry, and soon, we see their symptoms everywhere. We spread a brilliant bug. And don’t worry—“new” doesn’t have to mean “never before.” It’s all about finding fresh ways to fuse your what with your how.
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You’ve got something compelling and contagious to share. Go forth and abandon, obsess, and infect. I can’t wait to catch this wildfire.
Aileen McGraw is a writer on on a mission to redefine sartorial by fusing all things social, art, and editorial. Her work intertwines stories and strategy to amplify the bold and the not-yet-told. She’s been published in the Huffington Post, majestic disorder, and Chickpea Magazine, among others, and currently rocks content strategy at Microsoft. She lives by the words, "There's no such thing as too spicy." Find Aileen’s portfolio here.
Let's Talk Livestreaming: Periscope, Fashion & the Social Content Shift
Spring of 2015 now goes down in tech history as the advent of “lifestreaming,” or livestreaming daily activity through mobile devices. Meerkat launched in February, and as the official app of SXSW Interactive, quickly became the new social magnet, attracting brands, digital strategists, and early adopters alike. A few weeks later, in March, new-to-market Periscope was dominating downloads. The one-year-old startup which was purchased in January by Twitter in an effort to fight its decline in user acquisition, became the biggest competitor to Meerkat overnight.
Marc Jacobs on Periscope for Resort 2016 (Via Forbes.)
Spring of 2015 now goes down in tech history as the advent of “lifestreaming,” or livestreaming daily activity through mobile devices. Meerkat launched in February, and as the official app of SXSW Interactive, quickly became the new social magnet, attracting brands, digital strategists, and early adopters alike. A few weeks later, in March, new-to-market Periscope was dominating downloads. The one-year-old startup, which was purchased in January by Twitter in an effort to fight its decline in user acquisition, became the biggest competitor to Meerkat overnight.
Lifestreaming: engaging, honest, weird and the future of fashion.
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Since then, the two live streaming apps have been competing for a very similar user base. Product nuances aside, the rise of live streaming apps like Periscope and Meerkat present unique opportunities for brand integration, influencer access, and social media campaigns. Each platform allows users to create a profile and livestream whatever they want—whether it’s a monologue, a brainstorm, a band practice, or a cultural outing. Pardon the pun, but the possibilities are virtually endless. People watching the broadcast with the app are able to engage in real time: commenting on live broadcasts, asking questions, and liking the content itself. You can replay broadcasts for up to 24-hours and you can see how many people watched your “lifestream.” It’s engaging and honest and weird—all of the things you’d expect from an app that promotes such an intimate user experience.
With help from Twitter, it would appear Periscope is leading the app pack in both downloads and usage. According to Forbes, Periscope currently sees 40 years of content viewed on it everyday, with fashion reportedly one of the most popular subjects. While consumer fashion brands like Target have used Persicope to educate shoppers about its collaboration with Lilly Pulitzer, all eyes are currently on the access livestreaming provides to fashion’s most elite events. Enter NYFW.
As the fashion world and street style aficionados sprawled across the city this past week, the rest of world enjoyed unprecedented access to the bi-annual event that used to be exclusive to the fashion hierarchy. Editors and bloggers are streaming their experiences from various runway shows, while Twitter refers to the Periscope Fashion Week Phenomenon as #FashionUnfiltered. Marc Jacobs famously used the app to showcase his resort 2016 collection complete with a live Q+A post-show in June, and now, for the first time ever, the platform is partnering with Ralph Lauren to livestream the show to the platform’s 10 million users. This is a shameless (and unsolicited plug!) to tune in for the Ralph Lauren show on September 17th at 10am EDT. This is a fashion first, and will surely prompt more creative hacks for the fashion industry to provide consumer access.
Carly Rae Jepsen In Bed With Refinery 29
Livestreaming isn’t a new concept, but making it mobile-friendly provides an unprecedented and global accessibility to major events. NYFW is only one example of how livestreaming apps, and the “lifestreaming” social trend, will shape the future of social sharing and the definition of “behind the scenes.” Editorial platforms like Refinery29 have launched dedicated Periscope shows (“In Bed with R29!”), while prominent food bloggers like @MyHealthyDish_ are leading cooking tutorials. It’s the wild west of video, and anyone with a smartphone can saddle up.
Dana Kelly is a content strategist by trade and subscribes to the notion that life, lifestyle, and the left coast are what matter most. The California native spends most of her days at Mistress, and has a deep love for words, wine, and great in-flight entertainment.