Love Style Life by Garance Doré
Garance reveals the cover art (and more!) for her upcoming book release Love Style Life. We can't wait to welcome this one to it's new home on our coffee table.
Love x Style x Life by Garancé Dore/via Spiegal & Grau
You already know we're beyond excited to have Garance Doré as the Keynote Speaker at #CreateCultivateCHI. So we we're that much more excited to have some new details (and cover art!) for her soon-to-be-released book LOVE STYLE LIFE (out October 27th, and available for pre-order now).
As expected, it's beautiful—pink, black, with gold accents that will fit in perfectly on our coffee table for years to come. We also got some intel on a few of the iconic women featured inside: Emmanuelle Alt, Drew Barrymore, Diane Von Furstenberg, and Jenna Lyons (yes, yes, and more yes!). In addition, there will be tons of the gorgeous illustrations and photography we love by Garance herself.
Get tickets to hear all about Garance's career & life in her own words at #creatcultivateCHI on Aug 15th.
& pre-order Life Style Love here.
Love x Style x Life by Garancé Dore/via Spiegal & Grau
Longform: The Money of Art and How I Self-Published My First Book
It's a joke among writers—if you search "working on my novel" on Twitter, you’ll get millions of results. There's even a blog dedicated to people announcing their books. Most of which never make it onto (or off the) page. My first book never did until I figured out: I was going about it all wrong. Now that I've written and published my first book, I've got a few lessons to share.
The Money of Art by Peter Nguyen photographed by EDGE Studios/Sean Kilgore-Han
Peter Nguyen is an artist, writer, designer, career coach, and champion for artists in the digital age. He has also been a constant in my own digital life. We met way back when on LiveJournal and since then, I've sought him out for advice on everything from fashion to relationships, moving cross-country (and back again), podcasts to coffee, career, business, and everything in between. Peter is the master of many domains: from his successful lifestyle blog/newsletter The Essential Man, his menswear label LÉON, and now his first book The Money of Art.
I've always been struck by Peter's transparency about his art, work, and process. Since reading The Money of Art, I've been suggesting and passing it along to pretty much every creative I know (it's currently on-loan to an indie musician friend, who's already applying Peter's tips to his work). This post started out as a book review, but with so many creative entrepreneurs in the Create + Cultivate community, I thought Peter had a very unique perspective and advice on expanding your brand and successfully self-publishing a book. You don't have to wait for a book deal to come knocking. There are plenty of ways to get a beautiful book out there yourself (and maybe even capture the attention of a publisher or book agent for your text title). Read on to see how Peter made it happen for himself. —JM
The Money of Art and How I Self-Published My First Book
I have been selling online for literally half my life. I started my first eBay business at 16 years old, buying and selling arcade games. Early in college, when I took an interest in fashion (which later led to a career as a menswear designer), I started buying and selling designer clothes. More recently, I launched my own menswear label and started a writing about my experiences on a blog called The Essential Man. In 2012, when I decided to revamp The Essential Man, I decided to give my readers something they had been asking for. I announced that I was writing a book.
As it so happens, that book never happened.
It's a joke among writers—if you search "working on my novel" on Twitter, you’ll get millions of results. There's even a blog dedicated to people announcing their books. Most of which never make it onto (or off the) page.
It wasn't until I picked up a book called Just F*cking Ship by Amy Hoy did I realize I was going about it all wrong.
Amy's book not only changed how I work forever, it has changed how I approach my goals. Two months after I finished Just F*cking Ship I had written my first book: The Money of Art: Make Money And Escape The Corporate Grind, While Staying True To Your Art.
So what was different this time? Below are 10 things that helped me write and finally self-publish my 1st book.
1. RE-DEFINE THE "REAL AUTHOR".
When other writers ask how I published and sold my book, and I say that I self-published, they always seem turned off. They tell me they want to do it the “old-fashioned” way. As a writer, of course I understand there is a certain romance with being “chosen” by a publisher and possibly, just maybe, hitting the New York Times best-seller list. But you have to decide what’s more important to you: holding onto an outdated, romanticized image of what it means to be a writer or embracing new opportunities to actually get your work out there for people to discover, love, and share.
"What’s more important: holding onto a romanticized idea of a writer or actually getting your work out?"
The best thing? You can still have your book printed in physical form. In fact, The Money of Art was published in paperback, hardcover, and digital. The difference was that I no longer needed someone else's permission to publish my book.
What makes you a real author? Writing a book and making it available for people to read. It’s as simple as that.
2. CHOOSE ONE PROBLEM AND SOLVE IT.
It’s tempting—especially with your first book—to cram your entire life philosophy within its pages, but it’s not going to do you or the reader any favors.
A lot of people I advise tell me that they want to write a “lifestyle” book or build a lifestyle business. The truth is, no one goes in a bookstore thinking “I need a book on lifestyle!” Instead they'll look for a book on vegan baking, turning a blog into a business, or DIY projects, specifically. Niche into a problem—specific problems that are part of a lifestyle. Find your trojan horse. In the case of my book: how to make money as an artist. And inside my trojan horse I hid the other things I wanted to teach, such as the psychology of money, redefining happiness, and doing work you’re passionate about. I believe my first ill-fated book for The Essential Man never worked out in part because I never defined a true problem.
3. DEADLINES WILL KEEP YOU ALIVE.
Flash back to high school. Remember how you seemed to do your best work when the assignment was due the next day? Was it because you’re just really amazing at working until the sun comes up, or was it the pressure of that deadline? I’d put money on the latter. When I announced my first book attempt, I chose the worst kind of deadline: coming soon. In my experience, “coming soon” is code for “never really going to happen.”
Here’s something I’ve never shared publicly: When I announced The Money of Art release date (in March 2015) and started taking pre-orders, I only had the outline finished. The timespan from the day I announced the book to the on-sale date was just 30 days.
I took to my Google calendar and broke up the work accordingly. I scheduled what writing, editing, sharing, and cover designing needed to be done on what days. And this time, I stuck to it.
Now, I don’t recommend you (nor anyone) try to write a book in 30 days, but my point still remains: deadlines help you get work done. Your self-imposed deadline should be close enough to scare you into doing the work, but not so far away that you'll put it off.
"Self-impose deadlines close enough to scare you into doing the work, not so far away you'll put it off"
4. THE OUTLINE IS HALF THE BATTLE.
In The Money of Art, I emphasize the importance of what I call "front-loading the work." It's something I learned from entrepreneur Ramit Sethi. Front-loading the work means putting in extra time and effort upfront to make the work later on much easier.
To that effect, I spent a good month outlining my book before I actually sat down and wrote a single chapter. I didn’t use anything fancy, just a Google Doc. The first thing I wrote was actually the last chapter—what I wanted the reader to get out of the book. In The Money of Art, my goal was to teach artists how to market themselves and sell their work online.
Then I worked my way backwards, writing the chapter titles as I went, and starting to write and edit the book in my head. After that, I got someone to skim it over. Did it flow like a real book? Was there something to expand on? Anything unclear? Just make sure the person you hand it to will give you honest, real—and sometimes blunt—feedback.
5. SET UP A MAILING LIST RIGHT NOW.
Setting up an e-mail list is basically a way for you to separate people that don’t really care about your work from the people who can’t wait to throw money at you.
Your mailing list also helps when you have future products you want to sell. The old business adage that it's harder to sell to a new customer than an old one is true. Customers who have purchased from you before are 4x more likely to buy from you than someone who hasn’t.
It doesn’t have to be fancy or expensive. I purchased my book's URL on Hover.com ($10), set-up a website through Squarespace ($8), and created a landing page that linked to my Mailchimp account (free). All the page said was: "To get news of the release of The Money of Art sign up here."
6. BEFORE (& AFTER) YOUR BOOK RELEASE, SEND AMAZING CONTENT.
Building a list and only e-mailing them when you're selling something is a guarantee that you will get no sales. You know that one friend or family member who only calls when they need something? Don’t be that person. People will stop looking forward to your call.
Long-term, the relationship is more valuable than the sale.
For example, before its release, I held a book cover design contest. The prize: A full “Pro-Package” of The Money of Art. It contained a signed hardcover edition of the book, instant digital download, a goodie bag, and a design credit in the book. Mailing list subscribers were shown three rough cover mockups, chose their favorite, and answered a simple survey via Squarespace. It was one-part crowdsourcing the most-liked cover design, one-part content to keep people excited while I wrote the book. It was a huge success. Not only did I get hundreds of responses, I got to interact with my mailing list to show them there was an actual human being on the other end of that sign-up form, and I cared about their thoughts and opinions.
I also sent chapters of the book AS they were being finished and fielded questions. Including one of my best chapters about the artist’s fear of being successful. Why did I give away one of my best chapters? Because when someone reads or shared that e-mail and says “Wow, that was good,” they’re also thinking “well, the rest of the book has to be amazing.” It’s incentive to buy and validates their subscription in the first place.
And now I keep the conversation going even after the release with exclusive content for people who purchased the book.
Original cover mockups for The Money of Art
7. YES, WE DO JUDGE BOOKS BY THEIR COVERS.
What your parents told you isn't true. Book covers matter. Romance Author JS Taylor doubled her sales overnight with a good cover redesign.
My most basic advice: collect a folder of book covers that instantly attract your attention, then try to analyze them. Pinterest is a perfect resource for beautiful cover designs.
If you're up for a challenge and want to be hands on, I recommend taking the Skillshare course on book cover design by Peter Mendelsund, who’s designed famous covers like The Girl With The Dragon Tattoo.
What would I do differently for my next book? I’d invest in a professional to design it for me. Writing, formatting, and marketing a book is hard enough, and I think cover design is the first area I would outsource besides hiring an editor. The lifetime return for a great book cover in sales will outlast the couple hundred bucks you spend on a good cover designer. It’s your book’s best business card.
8. OUTSOURCING YOUR WEAKNESS IS A STRENGTH.
Speaking of outsourcing, I highly recommend owning your weaknesses and outsourcing them. After 16 years of experience selling, packaging, and mailing out orders, I knew I didn’t want to spend hours a day sending out orders of my hardcover book (paperbacks were handled by an Amazon-backed service for self-publishers called Createspace). I used an amazing service called Shyp (Editor’s Note: Shyp’s Head of Marketing, Lauren Sherman is a mentor at #createcultivateCHI!) to package and ship my orders. You simply take a photo of what you need sent, and Shyp comes by to pick it up. And recently, I hired a copy editor, which has made my writing process 100 times smoother, less stressful, and more fun.
9. LEARN FIRST, EARN SECOND.
One of my favorite entrepreneurs whom I mentioned previously, Ramit Sethi, talks about “optimizing for learning not earning” when you’re starting out. I will be honest, you probably won’t be replacing your main source of income with your first book... or your 2nd, or even the 5th. But as you keep publishing, it is going to get easier and easier.
Think of your first book like the beginning scenes in one of those bank heist movies—you’re casing the scene, getting familiar with how things work.
My book launch had the bigger-than-expected numbers because I took time to build an e-mail list before the book launch, seeded out great content, engaged with my list, and even e-mailed subscribers personally, asking what they were having problems with as an artist.
Through that effort, I pulled in about $1,305 on the very first day. Three months later, I sell about 2-4 book sales a day with little to no extra effort or advertising on my part. That comes out to about $150/month. Not life changing, but it’s passive income that has paid tenfold in credibility for my private career coaching and speaking engagements. And with each new book I write, I expect that number to rise.
As James Altucher, best-selling author of Choose Yourself!, put it, “the best way to promote your book is to write another book.“
10. BE PROUD OF YOUR WORK.
Now, you went through the process of writing a book. You finished it. You took the time to outline and find a good designer. So do me and everyone else a favor: call yourself an author!
So many of the creatives I advise are too humble, dare I even say, embarrassed when it comes to talking about their own work. It’s called “Imposter Syndrome” and it's no good for anyone. How many times have you seen on social media someone say "I wrote a little thing..." or "Oh, I'm just self-published writer" or "I have a start-up." A start-up is just a scared person’s word for “new business” and “I wrote a thing” is a self-conscious way of saying, “I wrote a mind-blowing resource for young business owners.”
People will start taking you more seriously when you use confident language that signals that not only are you serious, but you’re serious about your work.
Get The Money of Art by Peter Nguyen and follow Peter @leonnyc & @theessentialman. Subscribe to his newsletter for tons of great advice on life, creativity and business. He's one of our best-kept secrets.
Q+A: Mr. Kate, A Hot Glue Gun Mess
On the eve of the release of her first book A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects, we asked our friend Mr. Kate about the art of oversharing and how it feels to add "author" to your resume. Read on.
Mr. Kate is a DIY and lifestyle blogger, prolific YouTuber, entrepreneur, and long-time Create & Cultivate favorite and friend. She has killed it as a panelist—most recently on the "Lights, Camera, Action" panel at C+C Los Angeles 2015—and gives us a dose of inspiration and laughter on the daily via Instagram. On the eve of the release of her first book A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects, we asked Kate about the art of oversharing and how it feels to add "author" to your resume. Read on (and read to the end for an exclusive excerpt from the book!). — JM
Name, @username, day job/craft, elevator pitch:
Mr. Kate aka Kate Albrecht, @mrkatedotcom. DIY, design, & style blogging—and now author of A Hot Glue Gun Mess: Funny Stories, Pretty DIY Projects. The quirky Martha Stewart for the reality TV generation; creating content to inspire people to express themselves because #whynot!
A lot of bloggers are fantastic at walking the walk (including you!), but for all the talk of authenticity in content, you stand out as someone who also talks the talk. You keep it hilariously real and revealing in the book: were there any stories that you hesitated to share?
Awww thanks! It was a big and very conscious decision to reveal as much as I do in the book—you learn lots of hilarious and embarrassing things about me, from the time I pooped in a tub to my one-night-stand with a world famous athlete. I always appreciate when people are transparent and find humor in their "oops" moments, so I figured if I was going to spend two years writing and creating a book, I may as well bare my soul and not hold back. That said, I do hope people still like me after they read about the time I (accidentally) set fire to a kindergarten... oops! (PS: NO children were harmed!)
"If I was going to spend two years writing and creating a book, I may as well bare my soul and not hold back..."
What advice would you give other creative entrepreneurs who might feel like a hot glue gun mess?
That we are all hot messes, some people just cover it better than others. Learn to find a balance between laughing at yourself and taking yourself really F-ing seriously. It's the serious side of you that will grow your dream and it's the humor that will infuse the dream with creativity and also allow you to laugh when things get ridiculously messy and/or overwhelming... which they will. But then they get better!
This is your first book: what was the biggest learning curve? Favorite part of the process?
This was definitely the hardest and most involved project I have ever done. The biggest learning curve was realizing that I could actually write a book, which was something I never thought I'd do. My favorite part was writing the stories and then figuring out ways to link them to DIY projects in fun and funny ways. To give you an example, a story titled "I Used To Babysit My Stepmom" is paired with DIY Beyond Nude Nail Art Two Ways... how do they relate? You'll have to read the book to find out!
"we are all hot messes, some people just cover it better than others..."
How’d the whole project come about? Did you approach your publisher, did they approach you?
We got a book agent who then guided us in writing a proposal and then she sent that out to publishers. We got lucky that a few publishers wanted to work on this book so we got to pick our favorite!
How many copies do you think your parents will buy?
Haha I think they've collectively bought 10 or so and then Joey's (my husband/business partner) parents bought another 10 so yeah... thanks and sorry I wrote that you eat too many cheeseburgers!
Besides your hot glue gun, What tools and/or apps are essential to your work?
I use a drill a lot in interior design projects to hang curtains, pictures, do DIYs, etc. As far as apps, I love the Polyvore app for building moodboards around any kind of creative spark and Afterlight for editing photos!
What’s at the top of your to-do list this week?
Planning the book release party!
What movie can you quote start to finish?
Clueless and Some Like It Hot
What’s the last interweb rabbit hole you went down?
Trying to pick the perfect tub faucet for a claw foot tub.
You’ve got $50 for a last-minute gift: what do you DIY or buy?
An at-home gel manicure kit (my favorite is the Sensationail starter kits). If you're going to spend the time DIYing some nail art, make it last as long as possible with gel polish!
Open a page at random: tell us what page, what you’re reading/seeing, and anything you remember about writing it/putting it together.
Page 167, the reveal photo for a "DIY Basket Canopy" project which is a really pretty and easy way to make a canopy for over a bed or daybed. I remember styling this reveal photo (we hung the canopy from a tree over a day bed on a patio) and I was obsessing over the tea cup on the coffee table in front of the daybed and how to place it perfectly. Of course in the photo we chose, the cup is blurred out but hey, it made it into the shot, and it matches the teal of the canopy cloth!
An Exclusive Excerpt from Mr. Kate's A Hot Glue Gun Mess
Hooker With a Head of Gold
“My early twenties were a mess. My best friend was a high-priced hooker. She was introduced to me as twenty-six-year-old Alex, who worked in fashion. I didn’t know her true profession until after our friendship ended years later, when I found out she also had a fake name and was six years older than she claimed. Alex was lovely—funny and charming, with a laid-back beauty—and we would laugh nonstop together.
Alex had this amazing laugh—a loud and genuine cackle. It was the laugh of a girl who didn’t give a shit what people thought of her. Her signature look was her long blond hair, which she wore in messy, beachy waves. She drove a Mercedes and had a realistic-looking boob job and lithe friends, which should have raised a red flag to her actual profession, but to naive, twenty-year-old me, she was an intriguing and fantastic friend…”
Follow all things Mr. Kate at mrkate.com and from one hot mess to another, believe us when we say Kate's book A Hot Glue Gun Mess is a must-read and hilariously defies any and all expectations of the usual DIY how-to books.
Q+A: Natalia Borecka of Lone Wolf Magazine
I'm Natalia Borecka (@nataliaborecka) the Editor-in-Chief, Creative Director and Founder of Lone Wolf Magazine. We’re putting substance back into fashion and turning it into a vehicle for personal empowerment and education.
Name, @username, craft, elevator pitch:
Natalia Borecka, @nataliaborecka, I’m the Editor-in-Chief, Creative Director and Founder of Lone Wolf Magazine. We’re putting substance back into fashion and turning it into a vehicle for personal empowerment and education.
What tools and/or apps are essential to your work?
I’m kind of like a one-person marching band—I do it all—so making sure that I’m using my time effectively becomes the greatest challenge. I've found that the only way I can be productive is when I use a timer system. I give myself a pre-specified amount of time on any one task, and I literally set a timer. This helps me make sure that I have enough time left over to do all the important stuff. One app that I couldn’t live without is Boomerang, an email manager. Boomerang is really incredible for anyone who is inundated with emails. For me the problem is that a lot of my emails take time and deliberation, even if I want to reply right away it's not always realistic to do so. But when you get so many new emails daily, any unanswered email from a few days ago often goes completely forgotten. Boomerang really solves this problem. I don't know how I ever lived without it.
Where do you like to go on a day off?
My job is to come up with new ideas, so on my days off I gravitate toward places where new ideas live. I particularly love those shamelessly large corporate bookstores that are all three stories high with coffee shops tucked into them. You can get lost in all that amazing content. Really, if you think about it, being in a big bookstore is kind of like spending time online; you get so much information at your fingertips, but unlike the internet the content is all carefully curated and brought to the world with painstaking effort. It’s like an idea museum. Every time I’m there I feel like a Charlie in the Chocolate Factory.
Who do you look to as an example of success?
I don’t look up to one particular person as an example of success, for me it’s more an idea of the kind of woman I want to become: a woman that is self-realized and living to her full potential. I look at J. K. Rowling, Phoebe Philo, Gloria Steinem, Diana Vreeland and Maya Angelou—these are all women I admire for being tuned into their life’s purpose and living up to their fullest potential as human beings.
What’s something you know now that you wish you’d known when starting your business?
I really wish I had known that you can’t hire someone just because you like them personally or think they have potential. You can’t give someone a fancy title and expect them to live up to that title. People just don’t work that way. A title has to be earned, fought for and conquered to mean anything. It took me a long time to get my business on the right track when I first started it because I collaborated with people I personally liked, and thought had potential, instead of seeking out those who actually had the skills that would help grow the business.
"You can’t hire someone just because you like them personally or think they have potential."
What other businesses are you excited about?
I’m really excited about calm.com, a startup that helps you relax if you're having a stressful day at work. I love it because I'm not that great at meditating, and this app breaks it down into digestible portions, guiding you through it. You can do it anywhere, on your own time, on an as-need basis. Just pop your headphones in for two minutes, and ta-da, you’re calm.
What’s the next thing on your to-do list today?
Right now I’m putting together the creative direction for a fashion story about the Pre-Raphaelite Muses and casting models for an upcoming blog shoot.
Sometimes procrastination is a virtue—what are you putting off right now?
Emails! I’m always putting off answering emails, but to my defense, I couldn’t get back to everyone even if I tried. Right now I have over 2000 emails to respond to. As it is, I spend about four hours a day replying to emails…and every morning, there’s a new batch waiting for my attention. Sometimes I feel like Sisyphus, except instead of pushing a rock up a mountain I'm replying to emails all day. Heaven is definitely going to be a place with no emails to answer.
What was your career catalyst?
I always knew that I wanted to be an entrepreneur, but when it finally happened it was really organic and more out of necessity than anything else. I graduated when the recession was in full bloom and there was simply no work. Strangely enough, at a time when no one would hire me for a respectable office job, I started making really good money through my on-the-side-thing as a fashion photographer. That experience was a huge paradigm shift, and showed me that what they say about doing what you love and the money will follow is completely true. My work as a fashion photographer proved integral to eventually starting Lone Wolf Magazine, which was a childhood dream of mine.
Best piece of advice for someone who wants to follow in your footsteps?
My advice to anyone who wants to start their own magazine would be to stay true to yourself and focus on what it is that makes you different. Everyone seems to follow the same formula in the world of magazine publishing, as if there is only one way to make a fashion magazine. Not every fashion magazine has to look like Vogue, not every lifestyle magazine has to look like Kinfolk. If you want to stand out, you need to do something different. I think part of the problem is that a lot of people are guided by the wrong things; they’re either hungry for a fancy title, or they want to feel that their lives are more extraordinary than their peers. That’s not really a good reason to start a fashion magazine. When I started LoneWolf I wasn’t looking to be the next Vogue, but to put something very positive into the world in an industry that was particularly known for making women feel bad about themselves. I focused on filling a void in the market, and doing it in the most authentic and honest way possible. I think that’s the key to being successful.
A book recommendation and a peek at Natalia's desk
Be sure to follow @lonewolfmag for more from Natalia & co. It's a seriously stunning publication with inspiration (both written and visual) for days and a truly refreshing perspective on fashion.