Music: DJ Nikki Pennie

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.

Turned the tables on her career. 

Imagine being offered a job for a gig where you don’t know the ropes. Would you say yes? Or be too scared? That’s what happened for DJ Nikki Pennie. She wasn't always adept at getting rooms to dance. The British-born stylist started her career in the fashion world, but folks in the industry kept getting offering her DJ jobs.  

“It was the last thing I ever thought I would end up doing,” she shares. “I got offered a few DJing gigs for fashion brands before I even knew how to DJ three years ago and the rest is history.”

History and a lot of hard work. “I saw an opportunity and I ran with it,” she says. “I took a risk, put in over 100% and thankfully, it worked out.” 

In an industry that remains dominated by men, Nikki says it’s important for her to identify as a female DJ, but that women have the power to “conquer everything.” 

Read through her interview below. 

What are some challenges you’ve encountered along the way?

There have been so many. To start, I couldn’t DJ. I was fortunate enough to be introduced to Dave Garnish. He’s an incredible British music producer who was in LA at the time working on projects. He was kind enough to train me. He was literally a Godsend! I was also lucky to have the intuition to read a room, which is one of the most important DJ skills and that’s something you can’t get from training. 

How do you feel as a woman in the music industry?

It’s an exciting time as the barriers are less significant. 

“I took a risk, put in over 100% and thankfully, it worked out.” 

Tweet this. 

What keeps you going?

My ambition, drive, and a lot of coffee! 

Who are the people you consider mentors or influences and why?

Dave Garnish is my mentor. I have so much respect for him and what he has achieved. He has now opened his Garnish Music Production and DJ schools in London, LA, and Brooklyn. His talent, wisdom and kindness are precious!

What’s next? Do you have any five year goals?

I am starting to produce music this year, who knows where that will take me?! I don’t really make long-term plans. I think sometimes it’s better to enjoy the journey and see where life takes you! 

Is there a habit or routine you swear by?

My Dior beauty routine, as I am one of their ambassadors and their products are the best (I am not biased). The Dior Star Canceler is a life-saver especially with the late nights, jet lag, and traveling involved with my job. 

What is a time in your life when you thought, ‘I can’t do this anymore?’

There have been so many points, but thanks to the support from my amazing friends and family that have supported me… I have never given up. 

What is your favorite life advice?

When you fall, always get up straight away.

How has your relationship to your career changed in the last five years?

I am much more confident than I was five years ago and I really feel that anything is possible for anybody. 

What’s on your career bucket list?

To DJ in Japan. I love Japan, Japanese people and the culture. 

What does female empowerment mean to you?

To support an encourage our peers. 

What do you do to support other women either personally or professionally?

Be kind. Kindness is one of the most important things in life. 

Music: TRACE

This article is part of our Create & Cultivate 100 List created in collaboration with KEDS, you can view the full Music List Here.

18 million streams and counting; 1 dream.  

Tracy Le, TRACE to the music world, is the former managing editor of Darling, a quarterly magazine run in LA that never retouches any of its photos (which, we love, obviously). She was the mag's first employee, having moved LA from San Diego to run the editorial department. But two years ago "music made itself known," to TRACE becoming "a serious thing versus a thing I just did for myself-- locked up in my room, playing and singing at a general volume of three out 100."  

So she launched a Kickstarter revisiting all her "'not really a real song' songs," left her Darling family, and got to work on her dreams. "Before doing what I do now," she recently told her former employer, "I think I did a total of five internships, a handful of part-time jobs and two different, 9-to-5 careers. But dreaming has been a vital part of how I got to where I am." With over 18 million combined streams on Spotify and SoundCloud, she's done a little more than dream. 

We caught up with TRACE, recently back off her first US tour, to talk risk, reward, and that time she had less than $25 in her bank account. 

You left a job to pursue a dream. What are some of the challenges you face?

No one, it seems, is in the exact same position as I am. Being a musician is so complex and everyone has their own path and thoughts on what is best (for them and in general) and what has worked and what hasn't. I think for me it's knowing that there isn't really just one way to get to point B from point A. (I also think there are like 100 point Bs). Another challenge lies within creating boundaries with people. It's such a people-heavy industry so it's been a semi- challenge not necessarily knowing everyone in LA who is in the music industry (i.e., where does one find a lawyer or anyone know what a booking agent looks like? HAH!), so when you do meet someone with wisdom and experience, there's a lot of discernment and patience that goes into it all.

 What is the best piece of "real talk" advice you've received?

No one will care about your music more than you do. So no one will (or should) work harder for your music than you do.

What is your favorite life advice?

Work hard. Then work harder. Then work even harder.

Is there a time in you life when you thought, 'I can't do this anymore?' 

Maybe that one time my bank account hit below $25 dollars. That was a bit back, but that was a moment where I felt vulnerable to sacrifice.

"No one should work harder for your music than you do."

Tweet this. 

What's next?

Next is new music and more shows. The five year goals would likely include having at least one full-length album done under my musical belt, having done festivals and tours internationally, and having built a light to medium-heavy portfolio for the songs I've written for major artists. It's dreamy but here we are.

What's a habit or routine or routine you swear by?

Pop Physique. LOL. But I would say exercise, in general. When I can't write a song or am too lazy to do proper vocal exercises or can't sleep, or go on a bad date even, I exercise. 

How has your relationship to your career changed in the last five years?

I don't take it flippantly or lightly. It's become a more serious (but like in a good way) relationship. 

What's on your career bucket list? 

Write for Rihanna, write with Sia, sing with Drake. Easy...

What does female empowerment mean to you?

The perfect balance between grace and strength. 

What do you do to support other women either personally or professionally? 

I lend my ear and listen. I give a stern talk when needed. I connect them with resources. I am slow to speak. 

TRACE will be performing at GIRLSCHOOL on January 28th in Los Angeles.