Create & Cultivate 100: Food: Emma Toshack
MAKES HER OWN RULES.
MAKES HER OWN RULES.
Emma Toshack put wine in a can.
But don't expect her to try and use a canned idea. The Aussie-entrepreneur is going her own way, which, not surprisingly is one of the songs she sings in the shower after a bad day.
But she's not one to let life get her down.
If there’s one thing that motivates law school dropout and former chef Emma Toshack, it’s that life is too short not to say yes. The Harvard MBA and Snapchat grad is the founder of free-spirited, art-based Nomadica Wines. Rooted in creativity and with a penchant for rule-breaking, Nomadica combats wine industry pretension by partnering with friends on beautiful, limited edition cans. If high-quality wine in low-brow packaging seems like an unlikely pairing, that’s exactly the intention. In the words of Nomadica’s multi-hyphenate founder, “Contradictions are what’s interesting.”
More from Emma below.
Name: Emma Toshack
Instagram Handle: @emtoshack
Business Instagram Handle: @nomadica
Where do your drive and passion come from?
The realization that life is so short. Two important people in my life died when I was 25. My girlfriend to suicide and my best guy friend in a road accident. My mom just wrapped up a four year battle with breast cancer. Life is too precious to not do something that fills you with excitement and energy every day.
The spirit of Nomadica really mirrors your career path. "It's unpretentious. It's unconstrained. It's fun." It's not afraid to leave Snapchat behind... Can you chat us through what was going through your head when it was time to launch on your own?
“It’s time.” Snapchat was a fascinating place to be at a moment of cultural zeitgeist, but it will always be Evan’s baby. I had a vision of a brand I wanted to create. I’ve always been a study in contradictions - law school, chef, MBA, dressage trainer, ripped jeans, vintage Chanel jacket. I think most people are. I wanted to create a brand that didn’t just embrace those contradictions but had them at its core. The contradictions are what’s interesting.
With an MBA from Harvard, why was wine the direction you decided to go?
Ha, that’s a great question. I joke I went to Harvard Business School and then became a parttime warehouse worker, part-time delivery driver. I knew there was an opportunity to shake up the wine industry. It’s so traditional, stuffy, sometimes pretentious. There are ‘relaxed’ wine brands, but they are mostly low quality. There are some super cool small producers doing great work and pushing the boundaries but they typically have a smaller reach and less scale. I wanted to take what’s best about small production, celebrate those winemakers, and build a brand that could take that renegade winemaking philosophy and make it global.
Do you think business is more about the numbers or going with your gut?
Both! It’s a delicate balance, especially when you’re trying to create something that breaks the rules and is fundamentally creative rather than utilitarian. In a world free of constraints, I’d release only limited edition wines, each with different art on the labels. But to work with the large retail stores and get our wines into more people’s hands, we have to have a more consistent product range. So the compromise is we might make 100 cases of the limited edition wine, but keep our four core SKUs consistent as the backbone of the business.I think of business strategy as creating an ecosystem so the numbers and gut must work in synch with each other. But that doesn’t mean they always agree, ha.
It's strange because you can really get a wine at any price point. But the wine world remains a little snobby sometimes. Was there resistance from friends, fam, other biz people to putting wine in a can?
TOTALLY! People initially had a strong knee-jerk reaction but as soon as people saw and held the cans, they got it. When they taste the wine for the first time they are surprised and delighted. Funnily enough, it was most often the established, well-respected professionals and sommeliers who thought it was an awesome idea.
Why was art an important part of the concept?
I think the world would be soooo boring without art. The brand is all about creativity and breaking the rules and going your own way, and artists embody that so it just made sense that every can would be a work of art. So we’re taking art off the walls and putting it into people’s hands.
"We’re taking art off the walls and putting it into people’s hands."
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What is your biggest pet peeve?
Honestly, not a lot annoys me. Maybe little things from when I was a chef - people salting food before they taste it. People using a cutting board without a wet towel underneath? Not big things! When you’re running a company you don’t have the time or mental capacity to have pet peeves and sweat the small stuff, you just x it out and move on.
What are your biggest fears about running a business?
Getting the timing right. So much of starting up is moving at the right speed and accelerating at the right time. But “fear” is a big word. I don’t really have any fears. I just make the best decisions I can with the information I have available and keep moving on.
What's something you'd like people to know about your job that they probably don’t?
It’s chaos.
IYO-- How can we stay original when we are so saturated with other people's work?
I say embrace the saturation. There are 6 billion people on the planet. Nothing one person does is ever truly ‘original.’ Humans creating new cool things by remixing or building on things that have gone before them. So absorb everything that’s out there, combine them in new ways, build on them, experiment, play, collaborate, break the rules, and you’ll come up with something that feels fresh and new and exciting, and that’s what people mean when they say ‘original.'
What about your career makes you feel the most complete?
That I’ve lived my actual life the way I’d have lived a video game version of it! I haven’t played it safe, I’ve gone on big crazy adventures.
If you had to trade jobs with anyone else in the world, who would it be and why?
I’ve had so many jobs. If I could I’d do 52 jobs - one a week - for a whole year and then write a book about it. People live such wildly different lives and we all mostly live in our little bubbles - and that’s not a bad thing, it’s largely necessity, but I’d get out of it and live in other people’s shoes for a year if I could.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I think it was more a point in my life than my career. When I woke up on my 30th birthday I thought “I can do whatever the F I want”. It was liberating. The second inflection point was when I went out on my own to run my company. When there’s nowhere to hide and everything is riding on you to step into it. It’s very empowering.
When I woke up on my 30th birthday I thought “I can do whatever the F I want.” It was liberating.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Be yourself. Wear what you want. Speak your mind. Don’t try to be what you think people want you to be. Don’t try to impress people. Just be you. It’s so liberating, so much easier to just be yourself. And people like you better!.
When you hit a big bump in the road, how do you find a new road or a detour?
Just look around. There’s always a window if the door is closed. And if there isn’t, it’s ok to just sit in the room and work on what’s right there. Or bash down the wall. It depends on the situation and you have to trust your gut. Sometimes brute force is the answer, sometimes not. So if you hit a bump in the road, just keep going. If you find as much joy in the journey as the destination you’ll be much happier.
What song do you sing in the shower when you’ve had a bad day?
"Go Your Own Way" by Fleetwood Mac. Or the guitar riff from "Whole Lotta Love" by Led Zeppelin or "All Right Now" by Free, which is my mom’s favorite song. I have the musical tastes of a 60-year-old but I’m totally OK with that.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE FOOD LIST CLICK HERE.
Create & Cultivate 100: Music: Kelsey Lu
THE IL"LU"MINATED.
THE IL"LU"MINATED.
You can call her Lu. Seriously, the musician's biggest pet peeve is when people call her Kelsey.
But let's back up a minute.
Meet Kelsey McJunkins aka Kelsey Lu, the classically trained cellist raised Jehovah’s witness to musician parents in Charlotte, North Carolina.
The haunting songstress turned to music as an outlet from the restrictive religion she was born into, crediting the institution with both broadening her interests and shielding her from much of what her contemporaries were listening to. Lu has played with pop acts from Blood Orange to Florence and The Machine, yet her distinct sound—often ghostly and unsettling—exists in a far away world.
More on the enchanting cellist below.
Name: Kelsey Lu
Instagram:
Where do your drive and passion come from?
It comes from the basic instinct of survival. Tapping into something that is unseen but felt and riding with it.
Your mom played the piano. Your dad, percussion. He was also an artist. Was there a dichotomy between the "artist" part of your upbringing and the strict religious side?
Well being an "Artist" comes in so many different flavors you know. I wouldn't say that going to museums around the country, or my dad supporting a family based solely off of his being a Portrait/Court Room Artist as being something that clashed with the rulings of the Organization I was brought up in noticeably. The only times it did was when I decided to leave the religion I was raised in to further my life as an artist. Music and Art was my gateway away from that life, so it was then that the dichotomy began.
How do you think that's shaped your music and your relationship to music and art?
It narrowed my point of vision while exposing it to other parts that most kids my age weren't getting excited over, i.e. classical music. My exposure to pop culture was monitored much more so than a regular degular American childhood upbringing, but because of that, I was appreciating the things that most kids weren't which separates me from the herd.
What was life like on the road? What was the most fun and conversely, the most challenging?
In the very beginning when I started touring with Nappy Roots it was just exciting and fun, I wasn't thinking about the fact that I was the only female within a fully cis male environment. That was the challenge later on when the glitter in my eyes wore thin. Hard finding the space for myself. But it gets easier every time, you learn to make space and time for yourself.
"You learn to make space and time for yourself."
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What is your biggest pet peeve?
When people call me Kelsey.
What's something you'd like people to know about your job that they probably don’t?
I have to rosin my bow every time I play and the process of making rosin in a beautiful one. Most specifically though is that it is comprised mostly of Pine sap. Pine sap is indeed the key ingredient in rosin, and it is derived from pines grown for paper pulp on big southern plantations. I grew up around a lot of Pines in NC.
IYO-- How can we stay original when we are so saturated with other people's work?
It's like the mating songs of Lyre Birds, they are one of the most complex songbirds in the world. The reason for their complexity is their unique ability to mimic sounds, they can literally mimic the calls of any birds, as well as natural sounds they may come across, say for example like a camera shutter. What makes one stand out from the rest, is the way they personalize their mimicry.
"What makes one stand out from the rest, is the way they personalize their mimicry."
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What about your career makes you feel the most complete?
Earth.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I can't really pinpoint the exact location of time or place upon which I found that confidence, I also don't feel like it's been fully realized for myself. It's something that takes time and trial and error.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Let the River run between your thighs and lift your eyes to the sky.
When you hit a big bump in the road, how do you find a new road or a detour?
By getting through the pain of that bump, you will naturally find another road.
What song do you sing in the shower when you’ve had a bad day?
The song of my own tears falling to the bottom of the shower floor.
TO SEE THE FULL CREATE & CULTIVATE MUSIC LIST CLICK HERE.
Create & Cultivate 100: STEM: Ayah Bdeir
THE CREATOR.
THE CREATOR.
Join her current.
Ayah Bdeir is the founder and CEO of littleBits, an open source library of modular electronics that snap together with magnets. It is an award-winning platform of easy-to-use electronic building blocks that empowers kids everywhere to create inventions, large and small. What does that mean?
The company she founded in 2011 makes technology accessible across all ages. It sells a library of modular electronic units that can be easily connected for projects from night lights to sound machines to droids. (These are the droids you're looking for.)
Electronic building blocks are color-coded, magnetic, and reusable. Ayah designed everything herself to all fit together magnetically, so that the circuits always join correctly. Currently there are over 400k possible inventions with the littleBits starter kit. It's like your childhood erector set on Bulletproof-- to put it mildly.
She is an engineer, interactive artist and one of the leaders of the open source hardware movement.
More from Ayah below.
Where did your passion for creative technology start?
When I was growing up I was very good at math and science and I spent a lot of time taking things apart and putting them back together. I studied engineering in college and I didn’t feel like there was any room for creativity. After I graduated and discovered MIT I was introduced to the power of engineering when you pair it with creativity.
What inspired your mission behind littleBits?
My mission was to figure out how to bring this access to technology to people who were outside of engineering like designers, artists, kids. I wanted to find out how we could make technology easy, accessible and fun. littleBits is a platform of easy to use electronic building blocks for people creating inventions without a background in engineering. The world is changing constantly and for kids, we need to prepare them for careers that haven’t been invented yet.
The world is changing constantly and for kids, we need to prepare them for careers that haven’t been invented yet.
You’ve raised over 60 million for your company, how did you get to this point?
It wasn’t easy at all to raise the money in the early days. I think being a woman played a part in that but I got a lot of good advice from other entrepreneurs to make my pitches better. I learned that women tend to speak in questions marks so I practiced speak in more direct sentences. I also realized that women tend to overcompensate in their pitches with data when in reality the investors are looking for vision.
How do get your inspiration for new bits?
Early in the business I used to get a lot of inspiration from reading customer service tickets. I used to read almost every ticket and see what people were asking and get new ideas from those. Not so much anymore though, now I get inspiration from other things. When new pieces of technology come out I ask my team how can we make this fun and more accessible? Sometimes other fields.
"You can’t let things break you."
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What advice would you give someone who is looking to follow in your footsteps?
If you want to start a company, I’d advise that you do that only with an idea that you’re obsessed with. It’s every minute of your life and every single day. If you have a really strong belief in that mission of what you’re trying to achieve, it will carry you through the ups and downs. My second piece of advice is ask people for help. People are generally very willing to help someone who has drive. When they see someone with drive for a mission they want to get behind it.
What would you credit your success to?
The fact that I’m not afraid to ask when I don’t know something. Also, the understanding that I am a work in progress as a Founder and as a CEO I am constantly trying to work on myself. Tenacity is definitely a big part of being an entrepreneur. We have to have thick skin and you can’t let things break you.
This interview has been edited and condensed from multiple sources.
TO SEE THE FULL CREATE & CULTIVATE STEM LIST CLICK HERE.
Create & Cultivate 100 Philanthropy: Ty Stiklorius
TIED UP IN GOODNESS.
TIED UP IN GOODNESS
What can't this woman do?
The daughter of an immigrant father, Ty Stiklorius, says her dad had expectations for his daughter to be James Bond meets Lauren Bacall meets Super Woman.
Seeing as Marie Claire just named her one of their "Women Changing The World" on their annual New Guard 2017 list and Fast Company named her on of their Creative People of 2017, for combining traditional management services with social activism, we'd say she's come close to hitting that target.
The founder and CEO of Friends At Work, a media and impact agency that partners with leading artists and thinkers, FAW launched in 2015 and manages artists and influencers including John Legend, Lindsey Stirling, Fletcher (C&C 100 honoree) and Madame Gandhi (also a C&C 100 honoree). Alongside Legend, Ty is one of the principals of Get Lifted Film Co., production company based in Los Angeles. Under the Get Lifted banner, the trio has served as Executive Producers on the HBO documentary “Southern Rites,” WGN’s hit series “Underground” and the award-winning film “LaLa Land.”
With an MBA from The Wharton School of Business and a BA from The University of Pennsylvania, she's using her brains and badassery for good.
More from Ty below.
Name: Ty Stiklorius
Instagram Handle: @Stiklori
Business Instagram Handle: @FriendsAtWork
Can you chat us through the inception of Friends at Work?
I had been a manager for over a decade focusing on helping artists thrive but within other people’s infrastructures. At 40 I realized it was time to own my ambition and launch my own company so that I could execute on a big vision for something beyond a management company with better services, more focus on wellness and social impact, more transparency, more creative services & business development and overall a better focus on long-term sustainable artistic development. And not just with musicians but with leaders of all kinds - astronauts, civil rights leaders of our time, etc.
"At 40 I realized it was time to own my ambition and launch my own company."
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What was the moment you knew it was time to launch something of your own?
It wasn’t one moment. It was a long process of building my experience, relationships, and confidence to take the lead. Starting a company is a big responsibility. I knew that when I did it I couldn’t fail my artist partners or my team. I knew I had to be ready, have the right funding, vision, and mix of the right team to be better than what I had seen elsewhere. It’s an iterative process of improving. But when my contract was up at my old company I knew I was ready to leave and start my own company.
Where do your drive and passion come from?
I cultivate goosebumps. I lead with heart and passion. I stay in an inspired zone. I have always been that way. The drive is likely informed by a combo of my education, upbringing and my immigrant father’s expectations for me to be James Bond meets Lauren Bacall meets Super Woman.
My immigrant father had expectations for me to be James Bond meets Lauren Bacall meets Super Woman.
What does it mean to be a social impact company?
It means we prioritize making a positive impact on the world. We only work with artists and leaders who want to use their platform to create positive change and help others.
Do you think you've found your true calling?
In some ways, but I am constantly evolving and honing what that is. I think it changes as a human being evolves.
Who are some of the people who have championed your work?
John Legend. Dave Wirtschafter and Brent Smith. Troy Carter. Gary Gersh. Erik Flannigan. Kevin Mayer. Priya Chordia and Greg Propper. Rob English. Lindsey Stirling. Adina Friedman. Chuck Ortner. Sylvia Rhone. Jonas Stiklorius. Aaron Rosenberg. Mike Jackson. My Dad and Mom and old friends. You need a lot of people to believe in you and support you. Being an entrepreneur who is taking a leap & trying to change the world is not easy.
In addition to FAW you work with John Legend to launch #FREEAMERICA. What about incarceration policies drew you to the cause?
John and I had worked to improve K-12 education for many years. We launched The Show Me Campaign in 2007 with that aim. We believed that a good education was the path to success. But in our work we kept bumping into the school to prison pipeline. We saw places in the US where kids were more likely to end up in jail or prison than college. We were involved in a lm by Eugene Jerecki titled “The House I Live In” about the failed war on drugs. We helped promote the lm and screened it at churches. John Lewis helped too. It woke us up. Then John Legend suggested I read Just Mercy by Bryan Stevenson and The New Jim Crow by Michelle Alexander. Those books changed us. We started learning more about how the United States is the most incarcerated country in the world. And at one point I said to John “you need to do a Johnny Cash and perform at prisons and jails around the US and draw attention to this issue.” A couple months later we had put together a team to help us do just that and we launched #FREEAMERICA. John has performed at jails in Texas, juvenile detention centers, max security prisons, a women’s correctional facility in WA, at immigration detention centers and has visited a prison in Portugal. We humbly listened to and learned from people affected by the system. And we helped tell their stories. That’s evolved into constantly honing our strategy to fix our broken system, to raise awareness, to focus on various strategies to reduce our prison and jail populations and to focus on rehabilitation rather than punishment.
Are there any fears associated with your work? If yes, what are they?
I am aware of risks and dangers, but rather than be fearful, I prefer to come up with strategies to address them. For example, these horrific shootings that have happened at live concerts are frightening, but the first thing I want to do is figure out how to be helpful, how to help us heal and come up with strategies so it won’t happen again. I try not to let fears overwhelm me.
What's one of the most culturally transformative evenings you've ever had?
Once I danced at the White House till around 1 am. Obama came out and danced with everyone. Questlove was to my left. Dave Chappelle was to my right. Tears were flowing. It was one of the biggest moments of joy, celebration, and happiness I’ve ever experienced. I can’t even explain how great that night was and how culturally transformative it was. To see the White House celebrating this moment of community, love, achievement.
What's something you'd like people to know about your job that they probably don’t?
It requires a lot of creativity and an ability to stay optimistic. I’ve heard managers say, “I am not the creative person, I couldn’t pick the single if I tried.” The best managers are deeply creative people who help their artists learn about why Bruce Springsteen is so great and worthy of deep study. The best way to stay in a creative flow space, work out of the Hammer museum once a week and never let the brilliance of life get dull.
"Never let the brilliance of life get dull."
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You work on so many projects and campaigns. What about your career makes you feel the most complete?
Not sure what it means to feel complete. But to me, I guess that feeling comes from my family, from love, from our FAW team, from having had a lifelong friendship with John Legend, with seeing Lindsey Stirling thrive and achieve her dreams, with having a bigger outlook on what we can achieve beyond ourselves.
If you had to trade jobs with anyone else in the world, who would it be and why?
I have always wanted to be a painter. Maybe Picasso or Georgia O’Keefe. How cool to paint all day long!
At what point in your life did you find the confidence to really take charge and become the woman you are today?
It’s a process, not one point. It took years and years.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Don’t pre-suffer. Don’t worry. Work!
When you hit a big bump in the road, how do you find a new road?
I hunker down with friends and we dream up some new dope shit to do. I meditate. I do the daily practices that keep me in a good healthy positive space. Big bumps are actually smaller when you know how not to inflate them.
What song do you sing in the shower when you’ve had a bad day?
Ella Fitzgerald & Louie Armstrong’s “Let’s Call The Whole Thing Off,” or any song on Burnin’ by The Wailers.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE PHILANTHROPY LIST CLICK HERE.
Create & Cultivate 100: Entrepreneur: Rachel Zoe
THE MULTI-HYPHENATE HUSTLER.
THE MULTI-HYPHENATE HUSTLER
She's a woman to set your watch to. And she'd tell you which one looks best.
Digitally-forward, socially-savvy, the fashion empire of Rachel Zoe is decidedly a stylish one— but it’s also built on the know-how of the entrepreneur.
Rachel Zoe may have popularized such phrases as "I die," and "Bananas," but the multi-hyphenate who credited launching The Zoe Report as one of her smartest business decisions has so much more knowledge to drop.
From her styling years she learned about people-- patience was part of that and no job or client was ever alike.
At the core of her brand she's always wanted to speak to, empower, and motivate young women. To give them confidence to do whatever they want to do in life. "The mantra of my brand has always been: Provide aspiration and inspiration, and always be accessible. Never be intimidating."
We love it.
More from the entrepreneur below.
From stylist to mogul. What's something about your journey that you've never told anyone?
I don't think people from the outside would realize how many highs and lows come along with owning your own business. Being an entrepreneur can be very challenging in that you only have yourself to rely on.That being said, I'm thankful that I have the most incredible team, and my family and friends have supported me throughout my entire career.
What are the common challenges you've seen among female business owners and entrepreneurs?
I think the biggest challenge is always being in a room full of men and constantly feeling like the odd woman out. It's a challenge to be taken seriously, but I do feel like the future for female entrepreneurs and business leaders is bright.
"The future for female entrepreneurs and business leaders is bright."
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Where do your drive and passion come from?
I have always been driven by my innate love for fashion. I have never looked at my job as work but as a way of life. I have always been motivated by my desire to succeed and to this day, I put 100% into everything I do. My father is a successful entrepreneur and his example of hard work and integrity has made a huge impact on me.
"I put 100% into everything I do."
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Speaking of drive-- when you hit a rough patch or a bump in the road, how have you found new roads?
Working alongside my husband and business partner Rodger (who is a long-time entrepreneur and investment banker), has made bumps in the road much easier to navigate. We have such different strengths which makes it helpful to see things from a different perspective. We find new roads together by staying positive, for each other and for the team.
What about your career makes you feel the most complete?
In the first phase of my career in styling, it was always my clients telling me they felt beautiful and when I could see their confidence soar. As an entrepreneur, being surrounded by and collaborating with incredible women in leadership positions is truly fulfilling. Between my friends and my team, we stay true to the motto of women supporting women.
If you had to trade jobs with anyone else in the world, who would it be and why?
My friend and mentor, Natalie Massenet. I admire the career she has carved out for herself as a self-made entrepreneur who changed the way people shop. In her new role, at Farfetch, she continues to be a leader as she takes on new and exciting endeavors.
What song do you sing in the shower when you’ve had a bad day?
I make it a habit to not sing in the shower, but I do play music as a stress release and its always mellow, classic rock. Fleetwood Mac, Beatles, Bob Dylan, and The Rolling Stones are my favorite go-to's.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE ENTREPRENEUR LIST CLICK HERE.
Create & Cultivate 100: Fashion: Paola Mathé
THE QUEEN OF COLOR.
THE QUEEN OF COLOR.
You don't need to write a novel to tell a story.
Paola Mathé is the embodiment of this. A storyteller at heart, the blogger and Creative Director was born a dreamer from a small town in Haiti. Paola moved to the United States during her teenage years, where she lived in a one bedroom apartment with her family in Newark, NJ. Of her mother, the creative shares, “She’s had a very tough life and over the years I’ve seen her get stronger and smarter." It's certainly helped shaped the woman Paola has become.
A driven individual, Paola was the first in her family to graduate from college, receiving her dual bachelor's degree in Economics and French Literature at Drew University. Post-grad she went on to launch a career in hospitality. As is the narrative with many bloggers, she started Finding Paola as a creative outlet during a time when her career was soaring. She recalls getting “four promotions over the course of about six months-- I was dominating and living that life," she says. "But I got really into it [the blog] and made time. I was working 50-60 hours a week, managing all of these different people but really wanting to be creative. So that’s what I started doing. And I remember thinking, I don’t have much, but how can I create this? How can I show people that they can live without having much?”
This was during 2009 when the blog in its infancy was called Finding Paola: Lost in New York. What was she searching for? Was she truly lost? Not exactly. “I was writing about things I was not familiar with but were intriguing and exciting. I was really trying to find who I was. I started seeing this girl," she says self-referentially, "who, whether she had someone to go to an event with or not, she would still show up, she would meet people, network, and then I started seeing me changing in front of me-- doing all these things I was never comfortable with, really trying to get stronger.”
She was busy documenting different events, but the content evolved over time to include her personal style. "I tried to keep up with that, while also being as honest as possible." She says that having a blog, especially before the dawn/explosion of social media was really hard. “I felt like everyone was studying a manual I didn’t have and everything looked the same. I didn’t want my blog to be that because my life is full of color and I felt like my story was so different from the blogs I was reading. I remember subscribing to a lot of them, trying to follow and keep up and then unsubscribing because I didn’t relate. But then I’d wonder why they were getting so popular. I didn’t realize that at the time my blog was also getting popular. I thought it would just be friends and family.”
“I felt like everyone was studying a manual I didn’t have."
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Occasionally she'll read her old posts to see how much she’s grown, although many have been lost as she’s transitioned platforms over the years. “A lot of posts don’t migrate," she laughs recalling the days when twenty views would get her really excited. “I thought the only person reading it was my mom because she was terrified of me being in New York and wanted to keep tabs on me.”
Describing herself as a shy child surrounded by strong women in Haiti, including her mother, Paola says, “I remember always trying to be in charge of her money. I would always try to calculate everything. How much does sugar cost and how much does rice cost? I was shy, but I was very observant. I had very strong opinions and I knew when I was older I wanted to be treated a certain way. I remember being in this house full of women. My mom didn’t like to be alone so when we lived in our family house in Haiti she surrounded herself with friends-- people who weren’t relatives but I would call them cousin. I saw how all these women lived. As a little girl I saw their love lives, how they cried, how they handled things, and I remember sitting there-- because in Haiti it’s very strict you can’t just get into grown folks business-- and thinking about what I liked and didn’t like. That’s why Fanm Djanm is important. They were all strong in their own way, but I didn’t want to be treated how they were treated. As I got older and older I found myself solving problems. And I realized that I could solve problems and be creative.”
She is referring to her company, Fanm Djanm, a head wrap collection and popular lifestyle brand launched in 2014 that celebrates the strength of women while empowering them to live boldly. It means “strong woman" in Haitian Creole.
More from Paola, a very strong woman, below.
Where do your drive and passion come from?
My drive comes from the way my heart races when I feel like I'm going to step out of my comfort zone. It's embedded in all my daydreams as a shy little girl. And it continues to evolve as I realize how much I can do with the right mindset. My passion? Maybe I was born with it? I don't remember not ever being passionate. I see beauty in abandoned cracks and crevices. Sometimes I create it. And sometimes it just surprises me. It's hard not to have passion.
When you run into a career obstacle, what drives you forward?
Knowing that it's not going to be permanent. Knowing that it only gets worst if I ignore it. So I have to push and find a solution. Sometimes reading about other entrepreneur's obstacles help me because I know I'm not alone.
I know I'm not alone.
We've talked a little before about how you created your office space in Harlem. And that even though it's small, it's yours. Why is having something that's all yours important?
It's important to have something that's all mine because I make the rules. I create my world of beauty and happiness. The walls vibrate inspiration and truths that I don't find most places. I get to curate and be in charge of what I like. I can look around on a bad day and find a piece of artwork and some words that just lift me up. And that's where some of the magic happens.
How do you manage your time between your personal brand and Fanm Djamn?
It's hard to manage time between the two. It's hard to say that I'll work on Fanm Djanm for an x amount of time today and I'll dedicate another x amount to Finding Paola. It's exhausting. So I go by what demands my attention the most at the moment. Fanm Djanm is my baby, but it's just one of the long term projects I'm going to work on in my life. I think having a good team is extremely important. My transition to Austin hasn't made it easy.
How have you been able to work remotely with your team since you moved to Austin?
The move to Austin has been a big challenge for, and my pregnancy hasn't made it any easier. I'm happy to work young, ambitious, trustworthy people. I found that with the current state that I was, it was difficult to make solid plans. I've learned a lot about patience and not to be too hard on myself the past few months.
What is your biggest pet peeve?
My biggest pet peeve is how easy people find it to comment on other people's bodies, especially women's bodies. I think the world would be a better place for us if we weren't being reminded every time our bodies go through a major change or look different. It's our body, we know how we look, and we don't need your remarks unless we ask for it.
"It's our body, we know how we look, and we don't need your remarks unless we ask for it."
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Who or what are you most inspired by?
I'm inspired by women. I'm inspired by black women. I'm inspired by women who have found their voice, and who know what they want (or at least what they don't want). And of course color! I love color and how it makes me feel. It doesn't have to be bright or bold (although that's my go-to). Neutrals can be fun too. I love how mixing or not can tell a story. And my friend Mama Cax continues to inspire me everyday.
What are your biggest fears about running a business?
My biggest fear is failing those who work with me. I want them to do well and be well just like I want to do well. It's difficult when you've started without much and are still finding yourself. But the more I learn, and the more I know, the more I'll be able to look out for them as well.
You're about to be a new mom. What do you hope to pass on to your child?
I'd like for my child to know that she was born from unfiltered and exciting love. I'd like for her to know that she will be privileged even as a biracial person, and that she should understand his or her role in all of this. I'd like to pass on open-mindedness, and being able to love, communicate, share, and inspire. I'd like to pass on that nobody is perfect and that life is unfair no matter where or how you're born. But if you're able to make a difference, you should. There's so much that I'd love to pass on. I think self-love is also one of the top things I'd like to pass on. Being free, but not carefree.
Where do you find inspiration?
When I was in Harlem I would go up to a stranger in the street if I thought they had a story or they’d be an amazing person to have a conversation with. I love talking to older women a lot. I started photographing older women in Harlem and I would approach them and tell them how beautiful and amazing they are. They would look at me like I was crazy-- that’s how you know you live in an ageist society. When you tell an older woman she’s beautiful often they think you’re making fun of them or it surprises them.
How does that make you feel as a woman?
People think you’re failing at life because you’re not doing something before you’re 30. I know so many amazing people who didn’t start to find themselves until later. When I meet a woman who says, ‘I’ve been doing this for a while, but it wasn’t until I was 45 that I really found my voice,’ to me that’s really inspiring. These aren’t just women breaking the rules but those who are doing something positive and impactful for their communities. I want to showcase stories like that.
"People think you’re failing at life because you’re not doing something before you’re 30."
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When did you find the confidence to become the woman you are today?
There was a video recently of me and I started crying because I was like WHO is this woman, WHY are they using these words to describe her-- and I realized, 'Oh it’s me.'
I painted the floors in my office in Harlem myself. I was tired and I wanted to get it done, because customers don’t care if you’re painting the floors, they want what they’ve ordered. But I was tired and I sat down and was looking around. And I remember thinking, “Oh my God, this is me. This is mine. The woman who wrote the piece about me in the New York Times described it as a matchbox and I was like 'damn, not even a shoebox?' But still, its my colorful matchbox.
TO SEE THE FULL CREATE & CULTIVATE FASHION LIST CLICK HERE.
Create & Cultivate Beauty 100: Marianna Hewitt & Lauren Gores Ireland
MORE THAN SKIN DEEP.
MORE THAN SKIN DEEP.
The glow up is everything. Which, is something that Marianna Hewitt and Lauren Gores Ireland know a bit about.
As bloggers, the Summer Friday co-founders @laurengores + @marianna_hewitt have tried, tested, masked and mud bathed, just about every product on the market. And yet, even with all that beauty bag swag, bins and boxes full of every type of treatment, they were still in search of a skin care routine with good-for-you ingredients that gave their skin an immediate selfie-worthy glow. Like a Lumee in a bottle, baby.
As such, they've launched Summer Fridays believing that women deserve "it." They deserve to feel confident in clear, beautiful skin. Plus a little glow never hurt anyone.
Shine bright and learn more about the friends and co-founders below.
Names: Marianna Hewitt & Lauren Gores Ireland
Instagram Handles: @marianna_hewitt + @laurengores
Business Instagram Handle: @summerfridays
The launch of Summer Fridays is very exciting! How did to come to be? And tell us the goods! What's it all about?
Marianna: We have literally tried every product t there and had never found the perfect mask, so we decided to make one for ourselves. We're a line of luxe facial masks with good for you ingredients with super fast results, because who wants to wait 6 weeks to see if a product is working or not?
Lauren: We wanted to create something that could make you look and feel great- from home or a hotel room or even mid-flight. We are big believers in taking care of your skin first. We started with masks because we found they’re a super- fast game-changer for beautiful skin. And to be honest, there wasn’t anything out there that we truly loved.
Why was it time for each of you to launch your own line?
Marianna: My readers really come to me for advice on what to buy or use and skincare is the first step in your beauty routine so I knew I wanted to create a product that made women feel more confident so that they could go makeup free or so their makeup could look even better with great skin as a base.
Lauren: The remarkable part of social media is being able to connect directly with my followers. We wanted to support our amazing community and give them what they have been asking for: clean and effective skincare products that build confidence. We are doing this with our community as much as we are doing it for them.
How did you know the other was the right business partner?
Marianna: We mirrored each others lives --two Libras, from the Midwest, who went to school for Broadcast Journalism who grew up wanting to be Oprah. We started our blogs at the same time and through our years of friendship, we always related through our goals and aspirations. So we joined together after knowing each other for so long and it has been an amazing partnership.
Lauren: Marianna is not only impressively creative, but she is also strategic. She knows exactly how to create something that will resonate with her massive following. I wanted to work alongside her because she brings magic and meaning to everything she touches.
What's most exciting to each of you about the launch?
Marianna: I'm so used to doing things instantly posting content online so I'm really excited for my audience to see what we've been working on since 2016.
Lauren: We are so proud of this product and so passionate about this project. We are so excited to finally share it with the people who inspired us and who have gifted us with the incredible opportunity to do what we love.
Respectively, what does beauty mean to you?
Marianna: Feeling confident in your skin.
Lauren: To me, beauty is confidence. Confidence stems from so many elements of my life, but certainly feeling good in the skin I’m in is a huge part of it. We want our masks to make others feel confident in their own skin.
"Beauty means feeling confident in your skin."
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Again respectively, do you remember a moment when you first felt beautiful?
Marianna: When my skin looks good, I feel my best. I feel like I am glowing and confident and when I feel confident I can take on anything that comes my way.
Lauren: I’m really grateful that I have a mother who made me feel beautiful through instilling self- confidence. That’s really stayed with me as I’ve become a new mother myself. Even with no makeup and very little sleep, I’m reminded every day when I look at my son experiencing the world for the first time that happiness is what makes me most beautiful.
Even with no makeup and very little sleep, I’m reminded every day when I look at my son experiencing the world for the first time that happiness is what makes me most beautiful.
Marianna, you share so much with the world! What's something you'd like people to know about your career and day-to-day that they probably don’t?
It isn't as glamorous as it looks on Instagram.
Lauren, in your opinion, how can we stay original when we are so saturated by other people's work?
I think a lot of what is important to people now is to evolve and develop. My brand has changed as i have personally changed and I’ve found that my audience is responsive to that genuine growth.
What are your biggest fears about running a business?
Lauren: I think there is always some fear in taking risks and that’s a natural part of starting a new business. The biggest fear stems from not taking those risks and limiting ourselves because of that.
What about your individual careers make you feel the most complete?
Marianna: When I meet a reader or follower who has taken something I've shown or taught them to affect their lives in a positive way. That could be a product that makes them feel good, an outfit they got for a first date or life advice that made them take a risk that they were afraid to.
Lauren: What makes me the happiest in my career is when I know that what I’m creating is giving people a moment of joy in their own lives. Our world can often feel chaotic and I relish the moments that I can offer some solace even in the smallest way.
Our world can often feel chaotic and I relish the moments that I can offer some solace even in the smallest way.
What about doing this together adds to that feeling?
Marianna: We both have the same goals in mind for our company. We have Summer Fridays and our consumer at top of mind, so we work together really well to always stick to that goal. We know that our brand will build a community of women and give confidence through skincare.
Lauren: We really trust each other, and we are open to making changes. It’s really important to have a partner who is flexible. One of our top goals is to create an inclusive community around Summer Fridays that can grow and develop as we do.
If you had to trade jobs with anyone else in the world, who would it be and why?
Both: Oprah!
At what point in your careers did you find the confidence to really take charge and become the women you are today?
Lauren: I think that’s an ongoing process. It’s a journey and a challenge, and by finding things I am passionate about I aim to be continuously inspired to continue. There are days you feel completely con dent and days that you question everything, but the important part is to keep trying.
"The important part is to keep trying."
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Marianna: I think its something I have always known. Being from Ohio, I had big goals and aspirations that many people in my town did not. I think it was something I was born with and was going to work hard to achieve it.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Marianna: Be nice. It sounds simple but often people really forget.
Lauren: My dad always told me, “Most of the time you regret the things you didn’t do, not the things you did. Keep on doing.”
When you hit a big bump in the road, how do you find a new road or a detour?
Marianna: Sometimes a detour is supposed to lead you in a better direction, so I am a roll with the punches kind of girl and just go with the ow instead of against it.
Lauren: When I feel frustrated that something is no longer working, I’ll take some time (whether it’s days, weeks, or months) to pause and process. I try to look at things from a new perspective and understand that things are constantly changing. Old habits that were once successful may not always work and I have to be open to change.
"Old habits that were once successful may not always work."
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What song do you each sing in the shower when you’ve had a bad day?
Marianna: Baby It's Cold Outside!
Lauren: Mariah Carey!
TO SEE THE FULL CREATE & CULTIVATE BEAUTY LIST CLICK HERE.
Create & Cultivate 100: Philanthropy: Shaun Robinson
DOIN' IT FOR THE GIRLS.
DOIN' IT FOR THE GIRLS.
TV host and self-proclaimed “Motown Gal” Shaun Robinson is on a mission to make the world a better place for girls and women.
The Emmy Award winning journalist and Access Hollywood vet has hosted pre-shows for the Golden Globes and Academy Awards, yet being a positive role model has always been her principal goal. With her emonymous nonprofit, The S.H.A.U.N. Foundation for Girls, Robinson has made it her life’s work to supports grassroots charities making advancements in five key areas of girls issues: (S)TEM, (H)EALTH, (A)RTS, (U)NITY and (N)EIGHBORHOODS.
Find out how the fervent philanthropist is working to reduce the inequities girls’ face.
Name: Shaun Robinson
Instagram Handle: @msshaunrobinson
Where do your drive and passion come from?
My drive and passion, in part, comes from my mom and dad. They encouraged me to work hard and never forget where I cam from. They taught me that I could achieve anything I put my mind to.
Philanthropy means the "love of humanity." It's so beautiful and simple. What does it mean to you?
Philanthropy means using your power to help make the lives of other people better. We all have that gift. We were put here to be a beacon of light for those in need.
How did you find yourself on this particular career journey?
I was inspired when I was a little girl. I use to watch a woman named Beverly Payne anchor the news in Detroit when I was about 6-years-old. She was the first African American woman that I ever saw on TV. She was my first TV role model.
What's something you'd like people to know about your job that they probably don’t?
Sometimes, it's not as glamorous as you might think!
What about your career makes you feel the most complete?
I am proud to say that I was raised by a mother who taught me that I was complete all by myself...no matter what my job was, what my relationship status was or how I look. I always do my best when I work but, it is not what completes me.
"I was raised by a mother who taught me that I was complete all by myself."
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If you had to trade jobs with anyone else in the world, who would it be and why?
The President of the United States. 'Nuff said.
At what point in your life did you find the confidence to really take charge and become the woman you are today?
I am someone who likes to keep growing and take on new challenges. I felt so empowered after I left my job of 16 years at Access Hollywood. I felt it was a new chapter that allowed me to take control of my life.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
I love swimmer Diana Nyad's motto..."Never, ever give up!". Those are very powerful words that I live by every day. You only need one "yes" so keep trying until you get it.
When you hit a big bump in the road, how do you find a new road?
When I encounter any type of roadblock, I pray about it. I sit in silence and ask God for direction. I always get clarity when I do that.
What song do you sing in the shower when you’ve had a bad day?
If I have had a bad day, the last thing I want to do is hear myself sing! lol.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE PHILANTHROPY LIST CLICK HERE.
Create & Cultivate 100: Content Creator: Liza Koshy
BETTER THAN NETFLIX.
BETTER THAN NETFLIX.
Actress and YouTube phenom Liza Koshy believes that content is a universal language. And if it gets people laughing we’d have to agree-- as does her following. With over 15 million followers on IG and a loyal YouTube crew that checks in to see the new vids Liza uploads every Wednesday. Like her 73 Questions Vogue parody, featuring her character Jet Patinski, or Helga, her 8th wonder of the world, ethnically nondescript character who likes her eggs, “unfertilized.” Same.
A self-made star that’s only on the rise, find out what’s new in Liza’s word in 2018 and why you shouldn’t take your eyes off her.
Binge on Liza below.
How would you describe what you do?
I’m making content to make people feel content.
When did your interest in video start? How’d you start creating content?
I started on Vine in High School. When I switched to YouTube I started to create more elaborate sketches. I moved to Los Angeles when I was 19 and signed with Creative Artists Agency to build my brand and put some strategy behind the funny.
Who were your biggest inspirations growing up?
Jim Carrey and Raven Symone. That’s So Raven was my jam!
Your social media feeds seem custom tailored for each platform. Your YouTube and your Instagram look so different from each other. How do you maintain your unique consistency online?
I treat each app as a different diary of me. I wish I could tweet the one-liners that I come up with for YouTube, but my audience, the bosses will call you out for recycling content.
You did a pretty cool collaboration with Giving Keys and had a line of necklaces out last year. How did that come about and what’s the meaning behind the necklaces?
My parents had gotten me one of the Giving Keys necklaces as a gift. After meeting the founder of the company, Caitlin Crosby, we started talking about a collaboration and what she wanted to put into the world. We both want to put out all sorts of good words and intentions. I decided to focus on the words 'Trust' and 'Laugh’ as they’re major themes in my life.
In your video titled “Mixed Kid Problems,” you mention bouncing among racial groups and constantly fielding queries about your ethnic background. What is your background and how do you feel like your audience relates to this?
I’m perceived as “ethnically ambiguous” online and I think that helps me broaden my Gen Z audience, which is more ethnically and racially diverse than most older generations. My father moved to the U.S. from India as a teen, and my mother is white. I mostly just describe myself as a “little brown girl.” My bosses are a bunch of 11-year-olds and they’re more informed about the world and more opinionated about it, which isn’t a bad thing. But it makes them a little more touchy at times.
You’re stepping into a new realm with your latest television deals. How does this feel?
This phase of my career relies on my bosses sticking around and following me to these new outlets. It is kind of hard to give up parts of the creative process now. I’m nervous about not setting up the camera and pressing record myself.
What’s the best part about what you do?
I can’t get fired.
What’s your biggest pet peeve?
Bad breath.
If you could switch jobs with anyone who would it be and why?
Jessica Alba. Her company Honest, honestly it’s amazing.
TO SEE THE FULL CREATE & CULTIVATE CONTENT CREATOR LIST CLICK HERE.
Create & Cultivate 100: Content Creator: Jenna Wortham
THE WORTHY WORDSMITH.
THE WORTHY WORDSMITH.
photo credit: Melissa Hom
Most great careers start with a great story.
And New York Times Magazine staff writer Jenna Wortham has hers. It's not that she received a handwritten note from Beyoncé that read, "Thank you for the beautiful words you said about Formation. Thanks for understanding my heart." (OK.)
It's not that she's moderated convos with Ta-Nehisi Coates. Or that she's managed to grow her her Podcast, Still Processing, while launching the Black Future Project, while holding down her job as a culture writer for the Times magazine.
It's that she rejected her first job offer from the New York Times. She didn't think she was the right fit. You know, that whole imposter syndrome sinking feeling. Luckily, the Times gave her time to reconsider. And now, she is a critical voice, addressing what it means to be black and alive.
More below.
Where do your drive and passion come from?
The desire to see women like me reflected in the broader cultural conversation.
You've spoken on this before, but our audience needs to hear it. You rejected the first job offer from the NY Times. Not because of the money, but because you didn't have faith in yourself yet. Can you talk us through how you psyched yourself up?
I had no context for the type of job they offered - I was the first person in my family to graduate from a four-year university. I was afraid to find out I was a failure, to let people down. My tech editor at the NYT wouldn't let me give up so easily, and I'll always be grateful that they saw potential and taught me to nurture it.
Even though you did accept that job, how long did it take for you to accept yourself in that position? I think for us, and for a lot of our readers, those are two different things.
It absolutely is. It was a process, and it took a long time before I felt like I could hold my own. But I never doubted that I would eventually get there. I just wanted everyone else to know it, if that makes sense.
What is the smartest thing you've done to develop your voice?
Stop being afraid of it.
"Stop being afraid of it."
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A fear for a lot of writers and content creators in the digi-age is that when push comes to shove, we're only regurgitating content. That we don't actually have something important to say. How do you push through those moments?
I'm working on honing the art of resistance and refusal. I don't always have to weigh in, and I'm usually better for it when I don't and try to make a bigger point later on.
How do you know when you're onto something gold?
My biggest practice is learning to trust my gut and my intuition. My body tells me - my hands tingle, my heart races. It's up to me to pay attention to the signs.
When you run into a career obstacle, what drives you forward?
I think about the legacy of incredible black journalists before me and what they faced. If they can do that, I can do this.
I think about the legacy of incredible black journalists before me and what they faced. If they can do that, I can do this.
What is your biggest pet peeve?
People who disrespect each other's time. It's our most precious resource. We cannot take it for granted.
What's something you'd like people to know about your job that they probably don’t?
It's non-stop. As a journalist and cultural critic, its impossible to turn my brain off, so even when I'm relaxing and watching TV, I'm thinking -- is this a story? Should we cover this? What's a good angle here? It's amazing but also exhausting!
What about your career makes you feel the most complete?
The network of people that I've met through it. I'm lucky to have a job that allows me to be curious about the world, and how different people move through it. Learning about so many ways of being has helped me shape how I want to be and what feels important to me. It's the greatest gift.
If you had to trade jobs with anyone else in the world, who would it be and why?
Maybe a drone cam. I'm so tired of being stuck with this perspective on Earth.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
To savor the good moments. My friend and late colleague David Carr once called me out when I tried to brush off a compliment after landing a couple stories on the home page of the New York Times. I tried to diminish the pieces — I think they were about Instagram -- and I felt a little embarrassed celebrating given that our colleagues work in war zones, reporting on public health crisis like Ebola or Flint. But he looked me square in the eye and said that all victories count. There's no need to compare yours to someone else's. It's important to enjoy the moments where our work counts for something because they are rare and fleeting.
"All victories count. There's no need to compare yours to someone else's."
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What song do you sing in the shower when you’ve had a bad day?
I'm not much of a singer in the shower! But after a bad day, I really like to draw a bath, throw in some rose petals, epsom salt, and maybe lavender oil, and just soak it all away. I'll probably listen to Moses Sumney and just focus on my breathing until I feel better.
TO SEE THE FULL CREATE & CULTIVATE CONTENT CREATOR LIST CLICK HERE.
Create & Cultivate 100: Health & Wellness: Karena Dawn & Katrina Scott
STEPPED THE GAME UP.
STEPPED THE GAME UP.
Karena Dawn and Katrina Scott met a Manhattan Beach gym, and then they built their empire.
Their intention was simple: They wanted women to have a place where they could connect through fitness and find their best friends-- just as the co-founders did. Conceptualized in 2009, Tone it Up is now a multi-million dollar business that inspires millions of women. Sure, they didn't set out to start a business, but with meet-ups, an app, and a girlfriend-to-girlfriend workout system, they not only have a bustling biz, but a badass community of like-minded women.
Whether you're on the hunt for a fab smoothie recipe, a fun new workout, or perhaps some inspiration to help jumpstart your journey, Karena and Katrina have got you covered.
Names: Karena Dawn and Katrina Scott
More from the fitness founders below.
Names: Karena Dawn + Katrina Scott
Instagram Handles: @KarenaDawn and @KatrinaaScott
Business Instagram Handle: @toneitup
You met at a gym. Invested 3k of your own money and have built a now successful and inspiring community. Was it scary investing those first dollars?
Karena: It was a big risk and yes it was scary, but we knew in our hearts that this was the right path for us. We knew that this was what we were meant to do. We always say that if you're not a little bit scared, you're probably not pushing yourself to your full potential. So we dove in and never looked back!
And now that you have reached ultimate success, how do you ensure that you're staying true to the mission of the brand?
Katrina: We always come back to why we started Tone It Up. We created Tone It Up because we wanted women to have a place where they could connect through fitness and find their best friends, just like we did! We wanted to create a community where women support, motivate, and uplift each other. That's our passion and our purpose and we return to that in every decision we make.
Where do your drive and passion come from?
Karena: Our drive comes from our community. They inspire us to work hard every day!
It's hard enough to motivate yourself. How do you find the strength to motivate millions of other women?
Katrina: Our community gives us strength! Whenever we need an extra boost of motivation, we scroll through the #TIUteam check-ins on Instagram. Seeing so many strong, beautiful, and dedicated women brings us so much inspiration!
"Seeing so many strong, beautiful, and dedicated women brings us so much inspiration!"
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How did the discipline of healthy living and "toning it up" help you when launching a biz?
Karena: We make sure to get our own workout in first thing every morning. That way, we feel focused, balanced, and centered no matter what comes our way that day. We kept that routine and mentality while launching Tone It Up and through today. And we encourage all women to prioritize themselves and their health first thing in the morning too. That's why we provide a Daily Workout on ToneItUp.com and our Studio Tone It Up app. It lays out exactly what to do so you can focus on your health even on your busiest days!
What's the most rewarding part of running Tone It Up?
Katrina: It is so rewarding that we get to be a part of so many women's lives and play a part in their health journeys. We have the amazing opportunity to meet and connect with so many women around the world. We have to pinch ourselves every day that this is our lives.
Karena: It's also incredibly rewarding that we get to do this together. It's so special to be able to experience everything with your best friend and grow together.
What's something you'd like people to know about your titles that they probably don’t?
Katrina: That we have desk jobs too! Sometimes people think we get to exercise all day. We actually sit at our desks writing and creating most of the day just like you! We're inspired to create simple recipes and make workouts quick and accessible for everyone because we know how busy you are and how important it is to balance it all.
What about your respective careers make you feel the most complete?
Karena: When we hear from a girl in our community about how she feels the healthiest, happiest, and most confident she ever has!
What's the best advice you've ever been given?
Katrina: My mom growing up would tell me to find my passion and what makes me excited and make that my career. My dad always said "trust but verify". These are things I've lived by!
"My dad always said 'trust but verify.'"
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What song do you each sing in the shower when you’ve had a bad day?
Katrina: Something funky - anything James Brown.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE WELLNESS LIST CLICK HERE.
Create & Cultivate 100: Beauty: Pat McGrath
THE VISIONARY.
THE VISIONARY.
Pat McGrath's mother told her she can do anything. And thank goodness for badass mothers.
They were wise words that clearly stuck. As the beauty industry's go-to, British make-up artist Pat McGrath has created the world's most celebrated editorial and runway makeup looks. Find a trend, you can trace it back to Pat. #BacktoPat. Vogue has called her the most influential make-up artist in the world.
Yes, world.
But what she creates is truly out of this one. Defiant and decadent, Pat's artistry has never played by the rules. Which, is something she's excited to see from her industry, recently telling GQ, “The world of makeup is becoming increasingly more diverse and less about rules, which is absolutely divine."
D-I-V-I-N-E.
They write, "If there is an equivalent to Supreme in the cosmetics world, it would be McGrath’s beauty line Pat McGrath Labs, which she started in 2015. Stoked by cultish cosmetics culture, almost every lip stick, eye shadow palette, and Versace show face kit sells out almost instantaneously." No offense to Supreme, but Pat McGrath is way more original.
And seeing as Pat's entire spirit and character is set to "destroy convention and embrace cautionless self-expression," we say, let the destruction commence.
More from Pat below.
What is your earliest memory of beauty and makeup?
I mean, really, my earliest memory was watching my mother do her makeup. She was obsessed with beauty and collected makeup and experimented with it. I think it’s a lot of young men and women’s experiences, growing up, watching the ritual of what their mothers would do.
The beauty industry has been under construction for a while. Do you think there have been significant improvements?
Yes! While there’s always room for improvement, I really think that it’s great to see that it’s getting better, but I myself know that I can go even further and I’m really excited about that.
With the Internet and social media, there’s been real growth in terms of beauty knowledge and beauty communities. Do you think it’s changed the way we approach beauty?
Of course! It started out with magazines and all those incredible articles and no matter how steeped in beauty I would be, I would read a magazine and tear the page out and go straight to the store to buy exactly what I’d seen. With Instagram, it’s taken it to a whole new level. You can see every minute, every second in your scroll, new ways of how to apply makeup, it’s so entertaining and it’s so inspiring.
Who are your muses as you create beauty looks and products?
They’re infinite! From Kim [Kardashian West] to Naomi [Campbell] to Paloma [Elsesser] to Duckie [Thot], Miss Fame, I love them all! All these beautiful, formidable, strong, courageous women and men of all colors and sizes. Beauty has nothing to do with one's age, gender, body size, socio-economic status, race, religion or culture. Social media really opens up the whole world to you, you can cast from everywhere. I remember seeing Paloma on Instagram many, many years ago and I remember thinking, “I’ve never seen such beauty!”
"Beauty has nothing to do with one's age, gender, body size, socio-economic status, race, religion or culture."
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Who do you think your biggest beauty icon is?
Just one? There are so many! I always do Grace Jones and my mother, two beautiful Jamaican women.
How hectic is it backstage doing beauty at a runway show?
The fastest I've ever had to do beauty for a show was 50 models in one hour. Typically, I have a minimum of 23 people working with me. When I started, there would be 18 girls in a show, now there are shows with 150 girls, which means you just need a bigger team. And the timing of there being so many shows and so many girls arriving late, you need to have lots of hands backstage. Of course, that’s why I live on a motorbike during Paris Fashion Week, it’s my happiest time. We have a whole fleet of motorcycles because the cars are stuck in traffic and sometimes we’ll have to send motorcycles to the cars and my team loves it, they feel just like James Bond.
What do you splurge on when it comes to beauty?
The moment I get off the plane, anywhere in the world, I go straight to a drugstore and get all the latest balms and creams and everything. I especially love getting lashes. Eyelashes back in the day, they would have amazing eyelashes in the drugstores! For my beauty splurge, I go to amazing spas around the world. I’m a spa-holic.
What was your biggest fear in launching your own brand?
I felt uncomfortable doing something that everyone’s already done. I didn’t want to be boring.
"I felt uncomfortable doing something that everyone’s already done. I didn’t want to be boring."
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What’s the best piece of #realtalk you’ve ever received?
I was brought up by a mother that taught me, “You can do anything.”
This interview has been edited and condensed from multiple sources.
TO SEE THE FULL CREATE & CULTIVATE BEAUTY LIST CLICK HERE.
Create & Cultivate 100: STEM: Jessica Naziri
THE DIGITAL DARLING.
THE DIGITAL DARLING.
You know that one friend you have, who you always go to for tech tips, the trendiest gadgets, or the best apps to organize your life? That's Jessica Naziri, tech expert, writer, speaker, and founder of TechSesh.co, a tech and lifestyle site for women. It's where culture and tech meet.
Jessica is on a mission to bring tech to women and women to tech. It's a win-win. Recently listed on Inc.'s 30 Inspirational Women in Tech 2017, Jessica started her career as a technology reporter for The Los Angeles Times, CNN and CNBC.com. She's consulted for Google, Intel, Dell, and Samsung, helping get their message to a millennial audience. But she's also committed to fostering the next generation of female tech leaders.
More from Jessica below.
Name: Jessica Naziri
Instagram Handle: @jessicanaziri
Where do your drive and passion come from?
TechSesh.co was born out of my passion for creating a platform that celebrates incredibly dynamic females in the tech space and a place where women can talk candidly about their journeys and share actionable advice that fellow career-focused women can hold on to. My drive and passion come from the lack of what is out there. I wanted to close the tech creative gap and come up with development solutions and show that it is okay to be creative, fashionable and involved in the tech industry. I feel like that’s something this industry can expand on. There was a gap between lifestyle and tech companies who needed help, and there was no one there to help them. I saw this void and I wanted to make a difference in order to encourage people to break the stereotypes in the tech space.
You didn’t have a traditional trajectory into tech. After working in the startup world, you taught yourself to code. What was that experience like?
I started my career as a technology reporter for CNBC and the LA Times and later as a tech exec at a local start-up in LA. I still remember looking around at all my co-workers who were the ones building the product roadmap, debugging and testing the latest version of the app and I felt inferior. At the time I didn’t touch a line of code and I felt that I needed to prove myself even further because I was female— so I took more initiative, wore many hats, wrote and pitched content, and was able to make a huge impact in the company. Still, the reality of it was, no matter how hard I worked, the problem wasn’t me. It was my gender. I promised myself that day that I would never allow gender bias to affect me and I would never overcompensate because I was a woman.
After seeing the gender gap in technology first hand, I wanted to make a difference by starting TechSesh.co, a modern woman’s destination to all things tech. My mission is to be inclusive, to inspire, to educate, and equip girls with the tech skills and knowledge to pursue 21st-century opportunities.
How do you feel as a woman in tech?
Embrace the 'f-word.' Since when did feminism become a bad word? If you advocate for women’s rights, you’re a feminist. Stand up for what you believe in: for your sisters and daughters. Women are more empowered than ever before. We’re seeing better products catered to women as we see more diversity. Pink is not a strategy. There is no one size fits all and companies are beginning to realize that! We should constantly be thinking about it because it’s the only way we get better and smarter as a society. With more opportunities, there are also more tech products. The more we push for inclusion, the better these tech products are, as they are based on needs and wants, not stereotypes of women.
"If you advocate for women’s rights, you’re a feminist."
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How have you successfully navigated such a male-dominated field?
I’m okay with knowing that not everyone is going to like me, especially in a male-dominated field. When working at the start-up, I realized men don’t apologize or ask for permission, they just do it. I learned quickly to do the same. So take it from me and do yourself a favor, eliminate “I'm sorry,” “excuse me,” and “if it’s alright” from your vocabulary. You don’t need to apologize for someone bumping into you, being passionate, asking for permission, raising children or saying no.
You don’t need to apologize for someone bumping into you, being passionate, asking for permission, raising children or saying no.
Women in STEM only represent 23% of the field. How do we get more women in tech? What are your hopes for young women who are interested in STEM?
Change comes through storytelling, whether that’s through an advertisement, a movie, or a book. We need to start by changing pop-culture and we need women as heroes in movies. Imagine your favorite beauty brand like Benefit coming out with an ad that promotes skipping class, not concealer or one of my favorite movies, Mean Girls where Lindsay Lohan gets a great grade on her math test and hides the fact that she achieved the A just to get a boy's attention - we send messages to our girls every single day that beauty is more important than brains and that science and tech is not for you. That is not the right way to empower women.
"We send messages to our girls every single day that beauty is more important than brains and that science and tech is not for you. That is not the right way to empower women."
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What is the best advice you have to young women wanted to get involved in the STEM world? Should they learn to code? Should they go back to school?
It is important for young women to know they can have successful and impactful careers in the tech sector without committing to a life of coding. You don’t need to go back to school to learn, but when you understand the technology yourself, you are ultimately empowered to do what you want to do. If your dream job doesn't exist yet, create it. I like business & technology because my ultimate goal is to empower millennial women through technology, and show them that they can make whatever they want to make with techs help.
"Success to me is not doing the same thing twice."
What is your biggest pet peeve?
Madeleine Albright, former U.S. Secretary of State, once said, "There's a special place in hell reserved for women who don't help other women." My biggest pet peeve is when women who don’t help other women. We are already swimming in an upstream battle when it comes to respect in the field, so why are we not helping each other?
What are your biggest fears about running a business?
As an entrepreneur, I fear a lot of things. My fear has always been of failure. Putting in so much time, energy and passion towards something I love, while always fearing I may not succeed. But one thing I learned over the years is that entrepreneurship is not for the fearless, still, sometimes I lose sleep, dreading (or sometimes even expecting) the worst case scenario. I've learned how to channel fear in the most productive way by from mistakes and taking the time to study other people's mistakes. Every one of my biggest fears drives me to ensure that I never have to see them come true.
What's something you'd like people to know about your job that they probably don’t?
I get to work with tech companies, such as Dell and Moen, on their branding, packaging and social content for their products, in order to help them tailor their products to their target markets. I even earned the nickname "creative developer" because of how often I get called in to explain to the creative teams how their concepts work from a technical perspective.
IYO-- How can we stay original when we are so saturated with other people's work?
Success to me is not doing the same thing twice.
What about your career makes you feel the most complete?
My career makes me feel complete because everyday, I get to learn something new from the people I meet, feedback from my audience, and the always changing tech industry.
If you had to trade jobs with anyone else in the world, who would it be and why?
I love my job! I wouldn’t trade it for anything.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
Women’s intuition is real. Follow it and you will become a master of your life. I followed my gut, left a cushy high paying job with benefits to start my passion project that turned into a full-grown business. I haven’t looked back since. When big brands reach out and tell me they love the TechSesh.co mission, I know I am doing something right.
I followed my gut, left a cushy high paying job with benefits to start my passion project that turned into a full-grown business.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Authenticity is single-handedly the most important message and I can sit here and write about how successful I am, but it’s more important to talk about my failures and how I learned from them.
When you hit a big bump in the road, how do you find a new road or a detour?
The trajectory of my career path has been long and windy with so many potholes along the way. I have taken on jobs because I needed them, which then led me to more opportunities. But these detours have led me to where I am now with TechSatish. When I left my high-paying job, everyone thought I was insane. My husband, Michael, really encouraged me to start my own business and served as my biggest support system. Having a mentor, friend, or lover to bounce ideas off of and boost your confidence is key when dealing with these detours in your career changes.
What song do you sing in the shower when you’ve had a bad day?
I sing “Ok, Google, play Alanis Morissette's You Live, You Learn." Then I leave the singing to the professionals.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE STEM LIST CLICK HERE.
Create & Cultivate 100: Entrepreneur: Brit Morin
THE MILLENNIAL'S MARTHA.
THE MILLENNIAL'S MARTHA.
She might not have a show with Snoop Dogg, but Brit Morin, the founder and CEO of Brit + CO, has become the Martha Stewart for Millennials. In 2011 when she launched the Brit + Co platform, she wanted to work, but she also wanted to create. Now with an engaged community of over 130 million user, the media platform produces hundreds of pieces of content every month to grow up with their rapidly growing base.
Brit started in tech, first at Apple, which transitioned to a job a Google. But the more she found herself staring at a screen she looked deeper into her own soul. She wanted to create. That she did.
“I don’t think women brag about themselves enough,” Morin told us at last year's Create & Cultivate SXSW. That’s a habit we should all embrace more."
It's why she put her name in the company title. "I want people know I'm real about this. I'm a real person. When you Tweet me, I'm gonna Tweet you back. When you Instagram I'm gonna Instagram you back. It's not a brand just trying to be a brand."
But boy, has she built a brand. And one to brag about at that.
More from Brit below.
You really brought DIY digital. Why’d you go down that path and why was it important to you?
When I was first considering the type of company I wanted to start, I was doing a lot of DIYs for my upcoming wedding. At the same time, Pinterest was gaining popularity and I noticed that my friends who were pinning projects were also the ones saying, “I don’t know how you’re making all of these things, I’m not creative.” I realized there’s a gap between the creative confidence we have as kids as compared to what we have as adults, and I wanted to help bridge that. While younger generations are deeply immersed in the digital, they also crave experiences and want to “do”. I wanted to create a company that connects digital and analog, and acts as a 360 degree creative brand for women.
What have you found to be some of the hardest parts of entrepreneurship?
Learning to not take things personally is the biggest lesson I have learned. This can be particularly difficult when you attach your name and face to your company like I have. Initially it’s something I really struggled with, but I’ve learned to focus on the positive and take each failure as a learning. By focusing on our mission of inspiring and empowering women via creativity, I’m able to keep growing Brit + Co, even through the chaos.
How do you deal with feeling of imposter syndrome... How did I get to this table or in this meeting?
Imposter syndrome is something that women in particular really struggle with. Steve Jobs once said, “Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.” I started Brit + Co at 25 years old and I’m still learning every day, but I try not to get caught up in the fact that I am a young leader and focus on the fact that I have a fresh perspective.
"I am a young leader and I have a fresh perspective."
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We both have audiences that we encourage to go and create their own. Sometimes that means they are creating a competitive product. Can we talk about that and what it means to support other women and support female business owners?
I’m a big believer of the idea that “empowered women empower women.” At Brit + Co our entire mission is focused around helping our audience live their best lives. In addition to empowering our audience, we support and are supported by so many amazing women. For example, Mila Kunis is an advisor to Brit + Co, and our #CreateGood event hosted speakers like Allison Williams and Randi Zuckerberg. I also personally try to pay it forward by providing advice and support to as many women as possible. There is power in numbers and if we work together, we can achieve so much more.
There is power in numbers and if we work together, we can achieve so much more.
SF tech space is notoriously male-dominated. Do you see yourself as a woman in tech? You’re in that world, in SF… have you ever felt like you were treated differently as a woman?
I see myself as a person in tech, but I would like to be recognized more for my success in business than my gender. I’ve definitely faced challenges as a woman in the industry but I think that’s mostly because venture capital is so male-dominated, and many investors fundamentally don’t understand and can’t relate to the company I am building. In instances like these, I try to focus on something all investors can understand, which is data. Figures like revenue growth, audience expansion, and increased engagement are universal.
When you find yourself come up against a roadblock or a bump in the road, how do you find new roads?
I come up against roadblocks every day, so my mantra is just to keep moving. We’re lucky to be at a point where we have a ton of inbound interest and no shortage of opportunities, but I think it’s important to create your own path, not just go down the road you are led. I try to stay informed on what’s happening outside of the Brit + Co bubble and to continue to keep my vision for the company fresh and inspired.
What would you call your superpower?
This is unconventional, but I’d have to say switching gears! I have literally gone from talking about entertaining tips on the Today Show to IPOs on Fox Business, and from meetings on the creative concept around our next immersive, experiential event, to our strategy around growing the engineering team. And of course, there’s the ultimate switch of CEO to mom as soon as I get home everyday. With so few free hours, I have no time to waste!
TO SEE THE FULL CREATE & CULTIVATE ENTREPRENEUR LIST CLICK HERE.
Create & Cultivate 100: Entrepreneur: Cyndi Ramirez
THE CHILLMASTER.
THE CHILLMASTER.
photo credit: Hao Zeng for Interview Magazine
As the master manifestor behind New York’s coolest relaxation destination, Chillhouse founder Cyndi Ramirez is just heating up.
Her buzzy brainchild—a hybrid nail studio, café, and spa—has notoriously tense city-dwellers kicking off their Margielas in favor of a manicure and massage. A refreshing respite from the barrage of crystal-and-reishi saturated wellness blogs, Chillhouse just gets that a shoulder rub pairs best with a glass of wine and a little grub. As founder of food-meets-fashion website Taste The Style and partner in the hospitality group behind some of New York’s hottest haunts, read on to discover how the wellness renegade stays chill and finds balance.
More from Cyndi below.
Name: Cyndi Ramirez
Instagram Handle: @cyndiramirez
Business Instagram Handle: @chillhouse
What are the common challenges you've seen among female business owners and entrepreneurs?
Lack of resources, fear of the unknown, fear of failure.
What was the turning point that convinced you, it's time to take matters into my own hands people just need to chill?
Hah. I think I just really saw a void in the relaxation space. It was so linear and sterile. It was time to shake it up a bit and create a space that folks immediately feel at ease upon arriving.
What's the number one stress point you hear from customers?
Not enough time in the day.
When you're feeling particularly stressed out, where do your drive and passion come from?
I close my eyes, take a deep breath and just tell myself everything is going to be alright. I then just dive into an area of work that inspires me, whether that's mood boarding, or buying something new for the store.
When you run into a career obstacle, how do you find new roads?
I reach out to people who are smarter than me and ask a lot of questions. People want to help you! I forget that sometimes. There are more people out there that want to see you succeed than not. Lean on those, not the rest.
What is your biggest pet peeve?
Flaky people with bad attitudes.
What are your biggest fears about running a business?
That everyone will one day decide they hate me and leave me? Haha, too much? I think you always fear the worst but hope for the best. I don't actually think anything like this would happen to me but don't we all worry we're going to fail on our darkest days?
What's something you'd like people to know about your job that they probably don’t?
That I'm constantly getting pulled in 80 directions. Keeps thing interesting.
Every day there is someone in your shadow. How can we stay original when we are so saturated by other people's work?
Oh that's such a great question. I'd like to think we're always inspiring each other, you just have to hone in on your vision and stick to your gut when it comes to the brand. React to the trends, but don't rely on them. But staying on top of our competition or our comrades is very important. I love knowing what other brands are doing.
What about your career makes you feel the most complete?
That I get to call Chillhouse mine. Finally getting that level of respect I've work hard for my whole life, haha!
If you had to trade jobs with anyone else in the world, who would it be and why?
I mean, a travel photographer has got the life, no? I'd also love to be Chelsea Handler for the day, just to know what it's like. That woman knows how to have a good time. But really, no one. I have the must fulfilling job in the world.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I don't know if that happened overnight. It was a gradual process and one I'm still working on today. I'm still far from being the woman I want to be but I'm getting closer each day.
"I'm still far from being the woman I want to be but I'm getting closer each day."
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What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Don't forget to work on your personal brand, no matter who you work for and no matter how much you love your job. You come first, always.
What song do you sing in the shower when you’ve had a bad day?
My shower song used to be "Criminal" but it's been a minute since I've belted that one out.
TO SEE THE FULL CREATE & CULTIVATE ENTREPRENEUR LIST CLICK HERE.
Create & Cultivate 100: Content Creator: Leandra Medine
THE ORIGINAL.
THE ORIGINAL.
Nothing can stop them, our thumbs go all the way up to Leandra. Both of them.
And yet, what can we say about Leandra Mendine Cohen AKA the Man Repeller that has not yet been shared?
An American author, blogger, and humor writer best known for Man Repeller, an independent fashion and lifestyle website, from the beginning Leandra knew that good fashion is about pleasing women, not men.
From that premise she built her online kingdom. Sometimes dressed in the role of King, sometimes Queen, and occasionally the oddball Jester, but no matter the outfit, the swagger and the wit, always took precedent. Followers and readers tuned in religiously to hear her take on Kanye West, on maximalism and minimalism, and most recently on her pregnancy.
It's not that she dared to be herself. It's that her choices, both sartorially and editorially, seem to involve no dare at all. It was/is, quite simply, her truth. (Though we'd be willing to bet that at a slumber party she'd certainly choose dare.) She simply was/is an original. And as those slashes imply, has remained so in the face of trends and blogger takedowns, industry turnover and the highs and lows of heels and life.
At her core she claims, she's a storyteller. "We're humans," she says. "We strive on a connection. We need it to survive."
More of her story below.
Name: Leandra Medine
Instagram Handle: @manrepeller
Climb or be climbed. There's a cutthroat mentality to all biz worlds, especially the content world. Whatupclickbait. But you have managed to stay above the fracas, if you will, without stomping on anyone. How've you done it over the years?
I don't know that I agree that there is a cutthroat mentality in the content world, at least not in this day and age. There is enough business to go around, that has been my philosophy out of the gates and I am a very collaborative worker. The success of my peers only lights my star, and that's true vice versa also. I try not to forget that.
Given your recent "Different Kind of Pregnancy Announcement" and the overwhelmingly powerful response from women, why do you think you've been able to connect with readers?
At my core, I'm a storyteller and a very self-aware analyzer of my own identity and I think the combination of these things and how deeply I respect and honor honesty have made connecting really natural. This is a hard question to answer because I didn't necessarily set out to connect, it's something that is so embedded in my DNA and the way that I communicate. I mean, we're humans, we strive on a connection. We need it to survive.
What kind of content do you think women are craving?
Precisely the kind of content MR produces, that is why we publish what we do. The balance, we have found, never undermines a woman's intellect for the simple reason that she enjoys a candy piece every now and then. It's also a judgment-free zone, but one where no topic is off limits for intellectual dissection.
It's a judgment-free zone, but one where no topic is off limits for intellectual dissection.
I think all women in their late 20s and mid-30s have reached the 'will I ever be happy again' point. What would you say to those women struggling with life and/or career who don't have a partner by their side?
When we're in the throes of upset, it's hard to recognize that station lasts forever.
"We're humans, we strive on a connection. We need it to survive."
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SO. Let's LIGHTEN the mood for a sec. Do you sing in the shower-- and if so, what's the go-to jam?
Yes, of course, and mostly show tunes.
What is your biggest professional pet peeve?
Hmmm, being asked questions that maintain answers that are really easily Google-able! (This is absolutely not a comment on this questionnaire, which has been a delight to fill out)
What about your career makes you feel the most complete?
The piece that encapsulates my having a purpose that is bigger than I am.
What would you consider your superpower?
My hankering to learn about other people's vulnerabilities.
When you run into a career obstacle, what drives you forward?
The necessity to pay bills.
What kind of an 80-year-old lady do you think you'll be?
I'll probably talk out loud to myself a lot, and wear sunglasses in the dark.
TO SEE THE FULL CREATE & CULTIVATE CONTENT CREATOR LIST CLICK HERE.
Create & Cultivate 100: Health & Wellness: Angela Davis
FULL OF SOUL.
FULL OF SOUL.
Angela Davis turns a 45-minute workout into a life-changing experience. She's friends with Oprah and is Beyoncé's chosen Soul Cycle instructor. As if that weren't enough she's also a five-time All-American Team USA track-and-field star.
All-in-all, Angela Davis is a badass source of inspiration to everyone she meets, and has built a career on the SoulCycle mentality of blending fitness with inspiration. She does it all and according to her Instagram bio: Mom, Wife, Motivational Coach, Fitness Evangelist, Speaker, Co-Founder.
More from Angela below.
Name: Angela Davis
Instagram Handle: @shapewithangela
What’s your definition of inspiration?
To inspire means to breathe life. So when you’re inspiring someone you’re literally breathing life into them. Into their hopes and dreams and reminding them of what is possible.
When a client of yours is having a tough time with a workout or a health obstacle how do you encourage them?
I always encourage every client to do their best, be their best, and hold themselves accountable. My mom once told me the definition of accountability is accounting to your own ability. And with that, your best is always good enough.
What advice do you have for women working towards cultivating the career of their dreams?
Well, if they’re already in the process of cultivating the career of their dreams, then they’ve already won. The privilege of living a purpose driven life and operating in your gifts and talents is the ultimate dream come true.
What is your biggest pet peeve?
People faking. Faking in a workout, faking in life, just being fake annoys me.
What's something you'd like people to know about your job that they probably don’t?
A job is an exchange of time for money. Some people have jobs and it's not necessarily something they love to do or want to do. What I get to do is my life’s work, therefore it doesn’t feel like a job. I’m literally doing what I was created and designed to do and I’m having the time of my life!
I’m literally doing what I was created and designed to do and I’m having the time of my life!
What about your career makes you feel the most complete?
On a daily basis, I get to co-labor with the One who created me. And inspire others to live the life that was intended for them.
If you had to trade jobs with anyone else in the world, who would it be and why?
I wouldn’t want to.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
When it became clear to me that people pleasing wasn’t a good look for me and that no matter what I did, I could never make everyone happy. So I decided to follow my heart at any cost and honor the whispers that were my intuitive guide.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
That “no” is a one-word answer. Don’t feel like you have to explain yourself to people. Your “no” is enough.
When you hit a big bump in the road, how do you find a new road or a detour?
I make one. A bump in the road doesn’t mean it’s impossible. Sometimes it just calls on you to push through a little bit harder.
"A bump in the road doesn’t mean it’s impossible. Sometimes it just calls on you to push through a little bit harder."
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What song do you sing in the shower when you’ve had a bad day?
I don’t really know that I sing in the shower, but a go-to song for me when I’m feeling down is "No Weapon" by Fred Hammond.
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Create & Cultivate 100: Music: Vérité
ALT POP PHENOM.
ALT POP PHENOM.
The Brooklyn-based singer-songwriter, VÉRITÉ, is a touring machine.
After coming back from a month long US tour, she's already kicking off touring her new album, Somewhere In Between, featuring the singles, "Phase Me Out," and "When You're Gone."
From Texas to Canada, New York to Nashville, she's on track to chart her 2017, which included 12 million fans listening from 61 countries who jammed to over 5 million hours of her work.
Not bad for a girl without a major record label. "I cannot wait to destroy shit with you next year," she told her Instagram followers.
We are all about that.
More from VÉRITÉ below.
You just got back from a month US tour. What was that like?
Simply amazing. I love touring and traveling more than anything else. Playing shows, you get to see a clear payoff for all the work you put in. The energy of performing and seeing people so stoked to see you is ridiculously intoxicating.
A Twitter user wrote, "to be a fly on your wall." To which you responded, "I'm boring." Which, we doubt. What's a day in the life of you?
It really depends on what day you ask me. I feel like my days are either really structured and methodical or completely free falling. I have certain rituals. I drink coffee as soon as I wake up, I try to read or sit quietly for a few minutes, do emails and then tackle whatever needs to be done.
Where do your drive and passion come from?
I've always held myself to a high standard. I want to push myself to be a better version of myself at all times. I've always loved performing, so everything I do is centered around wanting to put on a memorable live show.
When you run into a career obstacle, what drives you forward?
Obstacles present themselves daily. The knowledge that all I can do is put one foot in front of another is what drives me to move forward. I can only do one thing at a time, so long as I'm making the next right decision, anything can be done.
What is your biggest pet peeve?
Loud chewing.
What is it like being a woman in a male-dominated industry?
I'm so happy to be doing what I want to do in life and hope to push forward as a woman in a way that will make a change. Every once in a while, you get a surprise slap in the face that can challenge your position, autonomy or vision. I try to laugh those moments off while setting clear boundaries and continuing to take full ownership of my project.
What's something you'd like people to know about your job that they probably don’t?
I think it's easy to have a perception that everything is always so together. For me, it's like an intricate set of constantly churning gears. The machine never stops running.
IYO-- How can we stay original when we are so saturated with other people's work?
You create things you love and want to listen to yourself. You'll undoubtedly be influenced by other people's work, but your interpretation of those influences will be original to your perspective.
What about your career makes you feel the most complete?
Talking to the humans who love my music and make my career possible. I'm really lucky to have smart, interesting, chill fans. I want to make them happy.
I'm really lucky to have smart, interesting, chill fans. I want to make them happy.
If you had to trade jobs with anyone else in the world, who would it be and why?
I have no idea. I'm really happy with my job.
At what point in your career did you find the confidence to really take charge and become the woman you are today?
I feel like it's been a slow process of trial, error, fucking up, learning from mistakes, taking ownership of who I am and what I'm worth, what I deserve, etc. Ideally, I will continue growing and adding to the list.
"It's been a slow process of trial, error, fucking up, learning from mistakes, taking ownership of who I am and what I'm worth."
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What's the best advice you've ever been given? Or your favorite piece of #realtalk?
No one knows what they are doing. Do more, think less and learn from what happens.
What song do you sing in the shower when you’ve had a bad day?
Lullaby of Birdland.
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE MUSIC LIST CLICK HERE.
Create & Cultivate 100: Entrepreneur: Erica Chidi
THE COMMUNITY BUILDER.
THE COMMUNITY BUILDER.
Name: Erica Chidi
Instagram Handle: @ThisIsLoom @ericachidi
If who a company follows on Instagram is any indication of what they're about, we're absolutely digging Loom, the pathways to pregnancy, parenting, and reproductive empowerment from doula turned founder Erica Chidi. From I Love My Baby, But mom, Whitney Eve Port to the artist and activist Zoe Buckman to Rihanna to female-founded, sexual wellness co, Get Maude to plant-based feminine care line The Honey Pot… it goes on. It's all about women's wellness, reproductive health, and family.
For Loom, which opened last October in Los Angeles, these things are intrinsically linked. In a profile on the LA Times, Erica described the 2,000-square-foot space as a “progressive, contemporary, inclusive approach” to wellness. Loom holds classes and counseling sessions for anyone invested and interested more in learning about reproductive health. It's an inclusive space where any vag talk is fair game.
And we’re not the only ones taking notice. Chidi just raised a $3 million seed round to build a digital platform for reproductive education making her one of the rare Black women to have raised more than $1 million in venture capital. In her Instagram announcement, Chidi wrote “we’re building a world where women can understand and thrive in their bodies at every stage of their lives.”
Whether you are reproductively curious, pregnant, or new-to-parenting, Erica wants you to come to build your community, access resources, and demystify the next chapter with a little guidance. As they say, it takes a village.
More from Erica below.
From doula to business owner, what has been the most surprising aspect of your career path?
How slash-y it's been. Prior to going to college, I went to culinary school. Then I graduated from college with a bachelor’s in Visual Art History and Media and Communications. From there started off working at a contemporary art gallery and from there moved into public relations. At times I found myself confused by all of the different avenues and skills I was picking up. However, all of those skills and experiences ended up having synergy and supporting my growth. Having the ability to communicate made me into a great health educator. Having a culinary background allowed me to think consciously about food and nutrition and its importance to pregnant people and anyone trying to improve their reproductive health. And lastly, my appreciation of art and design uniquely lent itself to creating LOOM because I knew that inviting aesthetics and environment would help people get excited about their reproductive health and wellness.
What was the turning point that convinced you, it's time to take matters into my own hands? Loom needs to exist.
I think the turning point for me happened in my first year as a practicing doula. I looked at the pregnancy, parenting, and reproductive health education industry and looked around and realized there was inertia. There had been very little innovation and didn't reflect what I or other people like me would want. It still felt hyper-feminine, dogmatic, essentialist, and polarizing. There wasn't a fresh, moderate, evidenced-based, and inclusive brand that brought together a lot more untraditional modalities and yet worked side-by-side with the medical community to give people better overall outcomes in their pregnancy, their parenting, their reproductive health experience.
What are the common challenges you've seen among female business owners and entrepreneurs?
Burnout. We all try to juggle being good. Good at a partnership, leadership, friendship, etc. And we tend to forget to nurture ourselves.
What are some of the common challenges you've talked to mothers (and those preparing for motherhood) about?
Pushing back on perfection, making ample room for mistakes, and learning to ask for help early and often.
Where do your drive and passion come from?
I would say it comes from my parents. My parents are both immigrants, they're from Nigeria. My dad came here to studied medicine and became a doctor and my mom went to nursing school. They came over in the seventies and both came from villages where there was no electricity. My parents always encouraged me to work really hard and they worked hard, and so I do feel like that ethic comes from them in terms of my drive. I'm passionate about helping people feel confident about their bodies and be able to effectively advocate for their health and wellbeing.
You do you. How have you championed this concept in other women and for yourself?
It's about looking forward and allowing yourself to be inspired by what other people are creating and at the same time not distracted by anything that doesn't inspire you. Give negativity little to no oxygen.
What are your biggest fears about running a business?
Failing at it. Have to close our doors and letting people down.
What's something you'd like people to know about your job that they probably don’t?
Being a doula requires you to be on call 24/7, it's actually a very monastic lifestyle. You go to bed early, you try to eat healthily in order to keep your immune system in good shape, that way you are ready to go to a birth at any time. Doulas are definitely calming and supportive in the moment but in order to do that my lifestyle is very measured.
What about your career that makes you feel the most complete?
Helping people feel empowered, seen, and less alone.
If you had to trade jobs with anyone else in the world, who would it be and why?
I'd trade jobs with Nicu nurse. They are incredible people and work closely with families that are dealing with the hardest possibilities and are some of the most empathic people I know. I'd love the chance to support families in that way
At what point in your career did you find the confidence to really take charge and become the woman you are today?
There isn't a specific moment. I think confidence is always being reinforced hour-by-hour sometimes. It's a long-term process and accepting that has helped me realize that even if I don't feel confident now, I can build it down the line.
What's the best advice you've ever been given? Or your favorite piece of #realtalk?
Don't be afraid to seek pleasure and feel good about it.
What song do you sing in the shower when you’ve had a bad day?
New Edition - "Can You Stand The Rain."
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
TO SEE THE FULL CREATE & CULTIVATE ENTREPRENEUR LIST CLICK HERE.
Create & Cultivate 100: Food: Kismet
THE COSMIC CHEFS.
THE COSMIC CHEFS.
Their meeting may have been fated, but don't refer to their food as feminine.
Recently named purveyor of LA’s most essential dish, Sara Kramer and Sarah Hymanson’s Kismet is reimagining traditional Mediterranean flavors with its signature jeweled crispy rice served golden brown with a gooey yolk. But it wasn’t always a family affair for the co-owners of the family-style establishment. The co-workers turned competitors turned collaborators first met back in Brooklyn before moving to Los Angeles to upend its burgeoning restaurant scene. On a mission to create a dining experience that’s as sustainable as it is delicious, what the Sara(h)s have whipped up is nothing short of...fate.
More from both women below.
Names: Sara Kramer and Sarah Hymanson
Instagram Handles: @misssarakramer @shymanson
Business Instagram Handle: @kismetlosangeles
Where do your drive and passion come from?
Drive and passion seem like pretty inherent qualities for both us, lucky for us. But being responsible business owners motivates us on a daily basis. We always strive to create sustainable workplaces for ourselves and our employees.
Sara, you were the star of Mamma Mia at 17. After two years you realized it wasn't the road for you. What do you have to say to our audience about switching careers?
I had worked my whole young life to be a performer, and when I left the industry, I was still so young. I wasn't entirely sure what it was, but something essential was missing for me. Looking back, I think that it was hard to feel as if I had control over my own career trajectory. I think if I'd stuck it out, I would have eventually felt differently, but as much as I loved performing, I'm glad that I've taken a path where I can create in multiple ways - not just menus and flavors, but also spaces and jobs for other people.
It was not love at first business sight for you both. At what point did you know you could work well as business partners?
Our initial meeting was in circumstances that didn't present partnership as an option, or even a thought. But as soon as we did start working together, at first not as partners, it became very clear that there was undeniable potential there.
What about your personalities works really well together?
We're both hard-working, to a fault, so resentment never comes into the picture. If anything, we both constantly feel as if we could always be doing more. (Jewish guilt?) Also, we tend to balance each other nicely. Sarah is more details-oriented while Sara tends to see bigger picture. This kind of complementary divide has really helped us achieve something pretty symbiotic.
What's the through-line in both of your restaurants?
They're both Middle Eastern-inspired in theme, but very much rooted in local Southern California produce. Our entire ethos rests in responsible sourcing and creating positive work environments.
What are your respective hopes when someone leaves either of your restaurants?
We hope that when a customer leaves one of our restaurants that they feel satisfied by more than just the food. We want them to feel nourished by the warmth and care of the experience, as well as by the meal itself.
What are your biggest pet peeves?
A huge pet peeve - when people refer to our food as "feminine." It feels limiting and like a superficial way to describe what we do merely because we're women.
What are your biggest fears about running a business?
Failing. Being wrongly sued. Employees getting badly injured. Running a business, particularly one of this nature, is incredibly risky.
What's something you'd like people to know about your jobs that they probably don’t?
We think that people don't fully understand the scope of what being a chef/owner entails. We are responsible for so much beyond the kitchen (as is the case for many of our peers) that cooking is just a fraction of what we do on a daily basis.
IYO-- How can we stay original when we are so saturated by other people's work?
We are less concerned with being original than being positive members of a community. We're excited by the work of our peers and hope that we are looked at similarly.
"We are less concerned with being original than being positive members of a community."
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What about each of your careers makes you feel the most complete?
The positive feedback from our employees. We've had a number of people express how the industry was pushing them out and their experience working with us has inspired them to keep at it. We can't say how satisfying it is for us to know that.
If you each respectively had to trade jobs with anyone else in the world, who would it be and why?
Sara: Some combo of Oprah and Alice Waters, because they're both incredibly inspiring, with such positive, empowering messaging. Oprah is amazing in every way, but I so love that she's incredibly supportive of other women.
At what point in your careers did you find the confidence to really take charge and become the women you are today?
Sarah: It was a period of slow growth, but becoming a business owner made me realize that what I do does have an impact on other people's lives.
Sara: I was wavering about the direction of my career when I was given the opportunity to run my own kitchen, at Glasserie in 2013. It was a defining moment in that I took the leap and didn't really allow myself the option to look back.
What's the best advice you've each ever been given? Or your favorite piece of #realtalk?
Sarah: My mom, when I was just out of college and stressed about leaving a job, she said to me, "Look, Sarah, you get one job and you learn from it. You get another job and you learn from it." It's stuck with me and imbued me with a sense of calm about moving forward.
Sara: Real talk, this business (and I imagine all businesses) is about relationships. Community and relationships to other people are everything. A chef once told me to chill out, in relation to keeping my working relationships healthy, and it's been something I've remembered ever since. Pick your battles.
A chef once told me to chill out, in relation to keeping my working relationships healthy, and it's been something I've remembered ever since. Pick your battles.
When you hit a big bump in the road, how do you find a new road or a detour?
It's all about perspective. We take some steps back and allow ourselves to dream big without criticizing based on our previous failures.
What song do you sing in the shower when you’ve had a bad day?
Sara: Well, I've got quite a repertoire. Ha. I do love a power ballad. Celine Dion's "It's All Coming Back to Me Now," for example.
Sarah: Chaka Khan, "Ain't Nobody."
Photo Credit: @davisfactor
Hair & Makeup: @SmashboxCosmetics @TheGlamApp @TheOuai
