FEW FOUNDERS HAVE shaped THE WELLNESS LANDSCAPE AS WE KNOW IT QUITE LIKE Ty Haney,

founder of Outdoor Voices and Joggy.

In 2014, Haney launched Outdoor Voices with a powerful philosophy: fitness should feel joyful, approachable, and rooted in everyday movement rather than competition. That philosophy helped redefine athleisure for a new generation and turned Outdoor Voices into one of the fastest growing consumer brands of the last decade.

Today, Haney is channeling that same community-driven energy into Joggy and her new venture, TYB; and her entrepreneurial vision extends far beyond apparel. For Haney, success is no longer just about building category-defining businesses, but about finding fulfillment in the process itself. Read about Ty Haney’s journey in her C&C 100 interview below.

You’ve accomplished so much since the last time you were featured on the C&C 100 list. What’s been the biggest pivots you’ve made in your business since then?

No pivots, but a lot of evolution and momentum focused on TYB, Joggy and Outdoor Voices.

You grew Outdoor Voices from a small operation to a widely recognized brand. How have you approached building something with longevity?

Have a greater mission or purpose that emotionally connects and activates people. With OV it’s movement, TYB it’s obsession, and Joggy it’s good energy.

When you first came up with the concept of Outdoor Voices, what did you understand about women’s relationship to fitness that legacy brands were missing at the time?

I simply understood my own experience. I had grown up an athlete with competition, practice and coaches to keep me active. When I moved to NYC for college and no longer had these things I realized I didn’t feel like myself and needed something entirely different to motivate me to be active. It was less about winning and being first and all about finding daily inspiration to move and maximize happiness.

What was the biggest mindset shift required to go from where you started to where you are now?

Building businesses is hardcore. Recognizing that the challenges don’t stop coming… they get bigger and more painful as you have success, yet finding the ability to push through with optimism and belief is a required muscle I’ve developed.

What is something you will not sacrifice in the name of success? Have you ever had to turn down opportunities to stay aligned with your values?

Focus on making exceptional product.

Your journey as a founder is so unique and has inspired so many people. What advice would you give to people who want to follow a similar path in apparel?

I’m a softwear to software CEO. Find your Obsession and go build useful products connected to this.

What does success look like to you right now versus when you first started?

Finding enjoyment in the ambition and the good and bad it brings with it.

What’s something you would do more of if you had the time?

Jump horses every waking moment.