SINCE STEPPING OUT OF the villa AND INTO THE BEAUTY WORLD,
Leah Kateb has proven she’s more than a reality TV breakout star.
The former Love Island USA fan favorite has transformed her lifelong love of beauty into a growing entrepreneurial career as re-founder and Chief Creative Officer of Skylar. From filming pretend beauty tutorials on her childhood MacBook to seeing her products land on shelves at Sephora, Kateb’s journey is e a full-circle moment. With an eye toward turning Skylar into a full-fledged lifestyle brand, she’s bringing the same confidence, honesty, and love of the small details that made us fall for her in the first place.
In her C&C 100 interview, Kateb opens up about her earliest beauty memories, the lessons she’s learned while building a brand, and the products she never leaves home without.
What is your earliest beauty memory?
When I turned 11, my parents let me start “playing” with makeup. I would go into Sephora, try all the testers, then come home and film fake YouTube tutorials on my MacBook. It’s kind of surreal that now I have a brand in Sephora—and I get to create those same kinds of videos, but for the world.
Before getting involved with Skylar, what voids did you see in the beauty industry that weren’t being filled, and how did that inspire you to get involved with the brand?
I’ve always loved fragrance, body care, and makeup. I really thrive in the beauty world. I’m especially passionate about body care and layering routines, and being intentional about what we put on our skin since it’s our largest organ. That said, you can definitely expect a full Leah takeover of the body care industry soon.
What has your journey been like transitioning from being a cast member of a massive show like Love Island to now being a full time beauty entrepreneur?
It’s been so surreal. I never would’ve thought any of this would come from being on Love Island. I’m incredibly grateful, and I feel like everything with Skylar has been so serendipitous. I’m really proud of what I’ve built so far and everything that’s still to come. It’s definitely been a transition, but two years in, I feel confident in where I am and really excited for the future.
Where, if at all, do you think the industry is still falling short when it comes to inclusivity or representation?
I think the beauty industry has made meaningful progress, but inclusivity still can’t be treated like a moment. It has to be something that is thought through in every product, campaign, customer, etc… There’s more work to do in truly reflecting the full spectrum of people, not just in products, but in who’s represented behind the scenes and at the decision-making table. For me, it’s about being intentional and making sure people feel seen, respected, and considered in a real, everyday way. That's why I love to have my supporters as involved as possible. It’s not about getting it perfect, but about continuing to listen, learn, and do better.
What’s something about building a beauty brand or platform that people don’t talk about enough?
It takes so much time, intention, and patience to create even one product, let alone an entire brand. From sourcing the right packaging to formulating, testing, and refining, it’s easily a year-long (plus) process before something even makes it to market. There are so many layers people don’t see behind the scenes, so I have so much respect for anyone building a brand. It really takes love, obsession with the details, and relentless effort to bring something truly good into the world.
Name someone (whether a celebrity, mentor, or personal acquaintance) that has changed your outlook on beauty standards for the better. What have they taught you by example?
I’m obsessed with Patrick Ta. He was one of the first people who did my glam, and we’re still close to this day. He’s changed my outlook on beauty standards for the better by showing me that beauty doesn’t have to be about rules, it’s about enhancing what’s already there and feeling confident in your own skin. Watching him work taught me that glam can be both powerful and effortless at the same time. He’s someone I really look up to, especially in how he’s built such a strong, modern vision of beauty while staying true to his artistry.
As you think about the future of Skylar, what is a goal you have that both excites you and scares you?
Honestly, turning Skylar into a full lifestyle brand, not just fragrance, is the goal that excites and scares me. I want it to be something you don’t just wear, but live in—expanding the brand. That’s a big leap, and it means stepping into crowded spaces where expectations are high. It’s scary because it’s bold, but that’s exactly why it’s worth it.
What is a product (whether from your own line of products or another) that has changed your get-ready routine for the better?
My Scent Screen from Skylar has completely changed my get-ready routine for the better. It’s a sunscreen that’s also beautifully scented, reef-friendly, safe for sensitive skin, hypoallergenic, and fully clean—vegan and cruelty-free too.I love that it combines sun protection and fragrance in one step. Every time we’ve launched it, it’s sold out, which has been incredible to see. That’s why we’re restocking with SPF 50 and introducing mini sizes, plus a Double Date tanning oil that also includes SPF and skincare benefits.
What’s one product that never leaves your purse?
Perfume. I refuse to go anywhere without perfume. That's why I created our perfume keychain that clicks on your purse or your car keys wherever you want them to be so you can put your favorite Skylar perfume in it and they are the cutest things ever.
With so many beauty trends that come and go, how do you define the look that’s good for you?
I’ve always been someone who doesn’t really follow trends. I just do what I personally like, and I think that’s what matters most. It’s really important to figure out what feels good for you and where you feel most comfortable, and then stay true to that while still evolving over time.
What’s one piece of advice you’d give to an entrepreneur trying to launch a new beauty/wellness product? What do they need in order to stand out?
Marketing is so important in this day and age and there's so many products already so you really need to work on something that is going to stand out to the consumers. My advice: be crystal clear on what makes your product stand out, and make sure it actually does. Then build your marketing around that. In a saturated space, a strong point of view and clear identity is what cuts through.
Rapid fire POP QUIZ:
The first thing I do when I wake up in the morning is:
Drink a bottle of water & take my vitamins
If I had one more hour in the day, I would:
Spend even more time with my animals.
A song that describes the era I’m in right now is:
“Just Like Magic" by Ariana Grande
My current obsession is:
90-Day Fiancé
3 words to describe the legacy I want to leave behind:
Elevated. Timeless. Iconic.