FRUSTRATED BY THE LACK OF stylish options FOR PLUS-SIZE WOMEN, CONTENT CREATOR,

Averi Camille BEGAN experimenting WITH HER WARDROBE AND sharing HER LOOKS ONLINE AS A WAY TO prove THAT CURVY GIRLS CAN EMBODY THE SAME cool girl aesthetic AS ANYONE ELSE.

What started as a personal style journey quickly grew into a full-time career and a powerful platform for representation.

Today, Camille has built a loyal community by spotlighting hard-to-find plus-size fashion and showing more of her life beyond outfit posts. Her content resonates because it feels aspirational yet relatable. In fact, Camille is living proof that authenticity wins, no matter the trends or follower counts. Whether she’s sharing a standout pair of pants or her favorite nighttime routine, Camille is expanding the definition of who gets to feel confident, stylish, and seen. Read about Averi Camille’s journey in her C&C 100 interview below.

Was becoming a content creator something you set out to do intentionally, or did it happen by chance?

It wasn’t something I set out to do intentionally. I was a 21-year-old girl, fed up with my options and constantly being told what a plus size woman should wear. I spent hours scrolling, trying to find that “cool girl” aesthetic in my size, and not seeing it reflected back. I hit a point where I was tired of dressing to be more palatable for other people instead of for me. I wanted to wear what would make me happy, it was time to get creative! I started experimenting with my style and organically documenting it online. What began as a personal shift in how I showed up for myself quickly became my full-time career.

When did you realize your content had really taken off? Was there a video that went super viral unexpectedly?

For me, it wasn’t a single viral moment, it was meeting people in real life who told me my content impacted them. There’s something about that physical interaction that makes everything feel real in a completely different way. It shifts it from numbers on a screen to actual connection, and that’s when it really clicked for me.

What is the hardest part about building your brand, and how do you stay motivated to post consistently?

The hardest part is staying in your own lane. There’s so much noise, so many opinions on what you should be doing or how you should show up. I’ve learned that the only thing that actually works long-term is authenticity. Keeping my purpose at the center, and tuning out the noise is what keeps me grounded and consistent. Comparison is the thief of all joy!!!

How do you draw the boundary between who you are in front of the camera and who you are IRL?

If I'm being honest, boundaries are something I'm still learning. This job naturally blurs the line between what's personal and what's public, and that's something I navigate in real time. I'm learning which moments are meant to be shared and which ones are okay to log off and just experience for myself. At the same time, I've realized that certain vulnerable moments can actually be really meaningful points of connection. It's about finding that balance-and giving myself the grace to figure it out as I go.

How do you determine which brand deals are right for you vs. not?

It has to feel aligned both aesthetically and personally. If it’s not something I would genuinely wear or incorporate into my life, it doesn’t make sense for my audience. Trust is everything, and I’m really intentional about protecting that. One deal or one paycheck is never worth risking the long-term relationship I have with my audience or future partnerships. Even though income can be unpredictable, I try not to make decisions from a scarcity mindset.

With a large online presence comes more responsibility. One “bad” take or accidentally liking the wrong comment can have consequences. Has being more visible online made you more cautious about how you engage on the internet?

I think it’s made me more intentional, not necessarily more cautious. I’m definitely more aware of how things can be perceived, but I don’t want that to take away from being genuine. At the end of the day, I try to be thoughtful about what I engage with, while still staying true to my voice.

On the business side, what advice would you give to emerging creators about owning their value in brand negotiations, even without a large following?

A couple pieces of advice:

Your value isn’t just your follower count, it’s your perspective, your audience, and the way you show up. The right opportunities will align, and the way you carry yourself sets the tone for how brands see you. The more you treat what you do like a business, the more others will too.

What’s a piece of content that surprised you with how well it performed?

Last year, I wanted to start showing more of my life beyond just fashion. I created this “homebody” series around my nighttime routines, honestly my favorite part of the day, and it ended up performing way better than I expected. Switching lanes online can be intimidating, especially when people know you for something specific, but it ended up becoming some of my highest-performing content. It reminded me that people want more than just one dimension from you, they want to connect with you as a whole person.

What is the most common thing that lands in your DMs?

It’s 100% “Send me the link!!!”. I’m known for finding unique plus-size pieces, especially bottoms, so my DMs are full of people asking where everything is from. It’s so hard for plus-size girls to find cool pieces, so when something is actually sourced, they’re on it. I love it, because it shows how excited people are to finally have those options.

What kinds of doors are you hoping your content will open in the future?

More than anything, I want to continue expanding what “cool” looks like, and who gets to be included in that. There’s still so much room for more representation in fashion, and I want to be a part of redefining that. Whether that’s a physical product or a way to connect more with my community, I want it to feel like a natural extension of everything I’ve built so far. Curvy girls can be cool girls too!!!!!