LUCY HENRY-HICKS, Chief Creative Officer AND CEO OF DISSH, GREW UP IN THE APPAREL INDUSTRY,

HELPING SHAPE A BRAND THAT BEGAN AS A SMALL FAMILY BUSINESS IN HER CHILDHOOD HOME.

While DISSH’s origins were rooted in her family, its evolution into a global fashion label reflects Henry-Hicks’ distinct vision and leadership. She joined the company as a buyer straight out of high school and has since played a pivotal role in scaling the brand into an internationally recognized name, with a strong e-commerce presence and a growing network of retail stores. That kind of expansion requires grit, instinct, and sharp business acumen—qualities Henry-Hicks continues to bring to DISSH’s next chapter.

Read about Lucy Henry-Hicks’s journey in the C&C 100 interview below.

What’s an early memory that shaped how you see or understand fashion today?

Growing up in retail, I was always around clothing - but more importantly, around women. Watching how something as simple as a well-cut dress could shift someone’s posture or energy stayed with me. It made me understand early on that fashion isn’t just about the garment - it’s about how it makes you feel.

Describe the ‘aha’ moment that inspired you to pursue a career in fashion?

It wasn’t a single moment—it was more a slow realization. Being surrounded by the business from a young age, I saw both the creative and commercial sides. Over time, I felt drawn to the intersection of those two worlds, and that’s where I knew I wanted to sit.

Describe the ethos of DISSH—who is your customer, and how do you want her to feel in your pieces?

DISSH is about considered simplicity—pieces that feel effortless but still intentional. Our customer is modern, confident, and values quality over excess. I want her to feel like the best version of herself: comfortable, elevated, and quietly confident.

Did you raise capital for your business—and if so, what surprised you most about the process?"

We’ve been quite considerate in how we’ve approached growth. What surprised me most is how much clarity you need—not just in the numbers, but in your vision. You really have to understand what you’re building and why, because you’re inviting others into that.

What advice would you give someone who is struggling to find their signature style?

Start with how you want to feel, not what you think you should wear. Style becomes clearer when it’s aligned with your life and your energy, not trends. It’s also something that evolves, so give yourself space to figure it out over time.

What’s one word that describes the era your career is in?

Momentum

What’s one garment or accessory that can make or break an outfit?

A good pair of sunglasses. They instantly pull a look together and add a sense of intention.

In your opinion, what is the secret ingredient to having longevity in fashion?

Consistency in your point of view, paired with a willingness to evolve. You have to know who you are, but also stay open to change.

The fashion industry is known to be one of the toughest industries to break into. How did you manage to reach this level of success while remaining true to yourself?

I think it comes back to being clear on your point of view and not being distracted by noise. There are always trends, opinions, and external pressures - but staying anchored in what feels right for you and your brand is what creates longevity. It’s not about doing everything, it’s about doing the right things well.

In what ways do you think the fashion industry is changing—for better or worse?

There’s definitely a shift towards more conscious consumption, which is positive. Customers are asking better questions, and brands are being held to a higher standard. At the same time, the pace of the industry can still feel quite relentless. I think the opportunity is in slowing things down and being more intentional.