Courtney Shields is a mom, the Co-Founder and Chief Creative Officer of DIBS Beauty, and a respected content creator. With a deep commitment to empowering women, she has cultivated a loyal, engaged community of more than 2 million followers since 2014. Through her authentic voice, Courtney has created a space where women connect over both the triumphs and challenges of real life.

Courtney is a creative visionary at DIBS Beauty, leading the brand’s product vision from concept to branding ideas and shaping innovative formats, shade stories, and the on-the-go experience the brand is known for. She’s recognized for turning big, original product ideas into intuitive, effortless essentials that actually get used, and she’s the creative force behind many of DIBS’ best-selling hero products and signature launches. With a sharp eye for how women live, get ready, and want to feel, her product-first creative strategy has helped define DIBS as modern, multi-functional beauty that fits seamlessly into busy routines - delivering real results without the extra steps.

Through her social media platforms, in-person meetups, and candid storytelling, Courtney shares her personal journey - from motherhood to lifestyle and beyond - offering valuable insights on beauty, wellness, and the often-unseen realities of life. Whether she’s creating, building, or showing up for her audience, she leads with intention and relatability, ensuring women feel supported, inspired, and confident - inside and out.