FOUNDER OF MINDCRAFT

Emily McDonald is a neuroscientist, mindset coach, and creator of MindCraft, a globally recognized method that blends neuroscience, manifestation, and subconscious reprogramming. With advanced degrees in neuroscience and over four years of research experience, she is also the mind behind @emonthebrain, where she has built a community of more than 2.5 million followers and generated over 100 million views by making brain science practical, powerful, and transformative.

Her work sits at the intersection of science and spirituality, helping people shift identity, regulate their nervous systems, and reshape their reality. Emily has been featured in The New York Post, Poosh, The Jennifer Hudson Show, New York Weekly, and The Jay Shetty Podcast, and her forthcoming book MindCraft brings her groundbreaking method to readers worldwide.

When she’s not writing or speaking, you can find her dancing in the desert, recording her podcast Planet Em, or geeking out over the neuroscience of belief, identity, and the power of the mind.

Find Emily on Instagram @emonthebrain