Jess is an entrepreneur and speaker whose expertise spans social media marketing, course creation, organic launching, and building online businesses from the ground up. A former celebrity personal trainer and elementary school teacher, she turned a "cute side hustle" into a multi-million dollar business in under two years. As founder of Digital Business Evolution, she built a team of heart-centered leaders, served thousands of clients, and helped generate over $50 million in revenue for those she mentored.

In 2025, after becoming a first-time mother, Jess made the unexpected decision to step back from social media, dissolve her team, and shut down the multi-7-figure business she'd spent over a decade building; prioritizing her mental health and family over the momentum of her "success."

What followed was a real reckoning with who she was without the business and how much of her identity had become tangled up in it. She has spent the past year in that process of separating the two; a journey through identity, grief, and reinvention. Jess is now rebuilding what work, ambition, and business look like on her own terms.

Outside of work, Jess is navigating motherhood in her 40s with a toddler. She's a longtime fitness enthusiast, lover of dance and fashion who finds calm in crafting. Her most recent creative project is writing her first children's chapter book. She and her husband are also longtime advocates for education access, having built a school in Ghana with Pencils of Promise in 2021.

Over the years she has been featured in The Wall Street Journal, Forbes, Yahoo Finance, The Today Show, Good Day New York, The New York Post, and Shape Magazine. Her mission remains what it's always been: to create a ripple effect that outlasts her.