Maryellis Bunn is an entrepreneur, creative director, and cultural architect redefining the future of experience driven entertainment. As the cofounder of Museum of Ice Cream, she transformed an ambitious temporary installation in New York City into one of the most recognizable experiential brands in the world, pioneering a new category she coined the “experium” economy.

Under her leadership, Museum of Ice Cream expanded across the United States and Asia, welcoming more than 4 million guests into immersive, multi sensory worlds designed to spark joy, imagination, and human connection. What began in 2016 as a bold cultural concept quickly evolved into a global phenomenon, shaping the modern experiential landscape and inspiring an entirely new era of interactive entertainment.

Known for blending emotional storytelling, hospitality, design, and social psychology, Bunn has built experiences that sit at the intersection of art, commerce, and community. Her work centers on creating environments that invite play, deepen connection, and awaken childlike wonder at scale.

Throughout her career, she has led global partnerships with brands including American Express, Target, Mars, Sephora, Unilever, Formula 1, and Kendra Scott, helping redefine how brands engage audiences through participation rather than observation.

Bunn was twice named to Forbes’ 30 Under 30 and recognized among Ad Age’s Creativity 50, honoring the industry’s most influential creative leaders. Museum of Ice Cream has also been named one of Fast Company’s Most Innovative Companies and received a Webby Award for Best Social Media Presence.

Today, Museum of Ice Cream continues its global expansion with flagship locations across New York City, Chicago, Miami, Boston, Singapore, and upcoming destinations including Las Vegas, Orlando, and Los Angeles, remaining at the forefront of immersive culture and experiential innovation.