Sarina Virk Torrendell is the Founder and CEO of YouPop, an AI-native platform building the infrastructure for the next generation of creators. She is also a Partner at Seed28, an engineering studio that helps companies bring AI-powered products to market.

Over the past 15+ years, Sarina has helped build and scale some of the most influential consumer technology companies, with leadership roles at Amazon, Meta, Apple, Postmates, and Glamsquad. Her career has centered on identifying emerging technology shifts early from the gig economy and social commerce to creator-led businesses and now AI.

Today, Sarina works at the intersection of AI, entrepreneurship, and the creator economy, helping founders and creators understand where the industry is headed and how to build for what's next. She is also an angel investor and startup advisor, supporting the next generation of founders.