Senada Greca is one of the most influential voices redefining women's wellness, strength, and longevity. A globally recognized fitness entrepreneur, Founder of WeRise, creator of the internationally acclaimed Senada Method, NikeSKIMS athlete, and longtime trainer to Kim Kardashian, she has built a global community of more than 10 million followers by inspiring women to embrace strength as the foundation for confidence, resilience, and lifelong health.

Born in Albania and raised in the United States after immigrating with her family, Senada's journey is rooted in resilience, discipline, and perseverance. She earned her MBA before pursuing certifications in personal training, strength and conditioning, movement, and yoga, grounding her philosophy in science, continuous education, and real-world experience.

In 2019, while working full-time in corporate America, Senada began sharing her workouts on Instagram. What started as a passion project quickly grew into a global movement as women connected with her authentic approach to fitness and her openness about overcoming anxiety, depression, and self-esteem challenges. Rather than promoting unrealistic ideals, she encouraged women to view movement as a tool for building both physical and mental strength.

Inspired by her growing community, Senada founded WeRise, a comprehensive strength-training and self-development platform that combines evidence-based workouts, mobility, breathwork, mindset coaching, and nutrition to help women build confidence, resilience, and lasting healthy habits.

Today, Senada continues to reshape the conversation around women's fitness by championing strength training as one of the most powerful tools for long-term health, longevity, and personal growth. Whether coaching elite athletes, leading the WeRise community, or speaking on stages around the world, her mission remains the same: to empower women to become stronger in every sense of the word.