Siffat Haider began her career in the beauty space as a blogger and podcaster, but a personal struggle with chronic health issues led her down a new path. After conventional treatments failed, she turned to natural remedies and began experimenting with her own blend of herbs and vitamins. The transformation in her health was profound. Realizing the power of holistic solutions to address everyday wellness challenges—especially those faced by women—she co-founded Arrae with her husband, Nish, to make these remedies accessible to all. Today, Siff is passionate about empowering women to feel their best through natural, science-backed wellness solutions.