Chief Marketing Officer At constant contact

Smita Wadhawan is a seasoned marketing executive known for her ability to scale high-growth technology companies through data-driven strategies and customer-centric leadership. As the Chief Marketing Officer at Constant Contact, she oversees the company’s global marketing strategy, focusing on driving brand awareness, customer acquisition, and long-term loyalty for the small businesses and nonprofits the platform serves.

Prior to joining Constant Contact, Smita was CMO at a mental health tech company where she helped scale the company and become a brand leader serving mental health professionals.

Smita built a reputation as a powerhouse in the fintech and SaaS sectors. Her career is defined by a "growth-first" mindset, honed at several industry-leading organizations, including GoDaddy where she served as the Head of Growth Marketing for small business and played a pivotal role in expanding the brand's reach among entrepreneurs.

Smita also held various leadership positions at PayPal, focusing on consumer marketing and product growth during a period of massive digital payments expansion. At Visa, Smita led strategic marketing initiatives that bridged the gap between traditional financial services and digital innovation.

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