FOUNDER OF Naturium

Susan Yara is a prominent beauty entrepreneur and content creator, known for her popular YouTube channel, Mixed Makeup, and founding the successful skincare brand Naturium, which was acquired by e.l.f. Beauty for $355 million. Susan began her career as a news reporter and beauty editor at major outlets before building her brands which focus on transparent, ingredient-driven skincare education for women in their 30s and 40s, leveraging deep industry knowledge from her past roles.

Find Susan on Instagram @susanyara