Ty Haney is a serial entrepreneur and brand builder who pioneered community-led commerce. Ty Haney is a serial entrepreneur and brand builder who pioneered community-led commerce. She is the founder of Try Your Best (TYB), a platform redefining how brands grow by turning their most passionate fans into active participants. Brands like Rare Beauty, Bubble, Poppi, SET Active, and Urban Outfitters use TYB to gather direct input from their communities, offer rewards and ownership-style incentives, and deepen loyalty in ways traditional marketing never could — shifting brand building from one-way messaging to genuine shared participation.

Before TYB, Ty co-founded Outdoor Voices, where she developed the community-first playbook that would later define her career: using storytelling, real-world connection, and participatory culture to build loyalty that went far beyond product. It was there she proved that the most powerful thing a brand could do was make people feel like they belonged to something.

That conviction carried into everything she's built since including Joggy, an organic energy drink she founded around the idea that how you fuel yourself should feel as good as the life you're living. Across all of her ventures, Ty's through-line is the same: build brands that move culture by giving communities a real sense of ownership and a reason to stay.