Founder & CEO of Your Rich BFF

Vivian Tu, former Wall Street trader turned CEO and Founder of Your Rich BFF, has become a prominent voice in financial literacy. A NYT bestselling author, speaker, and host, she’s been recognized on TIME100 Creators (2025), Forbes 30 Under 30 (2023), and Forbes Top Creators (2022–23). Her debut book Rich AF became a bestseller, and her next book Well Endowed (Feb 2026) continues her mission to make finance accessible. From her hit podcast Networth and Chill to global engagements, Vivian empowers a new generation to build wealth with purpose.

Find Vivian on Instagram @your.richbff