The No. 1 Financial Metric To Look at When You're Ready To Expand, According to Dr. Chaneve Jeanniton, Founder of Epilogic

Epilogic is a brand Chaneve Jeanniton, MD, never intended to create. The oculofacial plastic surgeon says it started as a response to patient requests for simple, effective skin care, which led her to formulate a proprietary line of daily essentials that utilize evidence-based ingredients like vitamin C, retinol, and peptides aplenty.

But the brand, built on science-backed formulas, has quickly become Dr. Jeanniton's passionate side hustle—she also owns the plastic surgery practice Brooklyn Face and Eye in New York City. Even though Epilogic only launched in 2019, Dr Jeanniton, a physician first and foremost, has already reformulated the line to take into account the latest advancements in skin-care technology.

Now, she's navigating a tough decision all new business owners face: how to know when to scale and take your company to the next level.

To Dr. Jeanniton there is one metric that holds the key: margins. "I think margins are always scary," she shares on the latest episode of WorkParty. But, she quickly realized that the ratio of profit to revenue is something to be smart about when determining if it’s the right time to expand or not.

"It’s about creating the best possible product at the margins that will keep your business long-term sustainable, while still delivering on your goals," says Dr. Jeanniton, who raised her prices with the relaunch of her brand. They now reflect the value of the new formulations and allow her to grow the business in a self-sustaining way.

Tune in to this week's episode of WorkParty where Dr. Jeanniton talks about the process of rebranding her line, the benefits of accelerator programs, and her favorite parts of being a business owner.

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