Every brand has their own social media strategy. If you’ve nailed yours by now, then awesome - you’ve crafted your secret sauce to your digital success.
However, every now and then, you have to try moving outside of your box and add a few more ingredients that not only will make your social strategy better but will open the doors to tons of more content that you can work with without you even having to create any of it.
If you have yet to tap into integrating user-generated content into your social strategy, then it’s time that you do. There are many reasons why brands can be a little hesitant to share content that isn’t produced in-house, but as long as it aligns with your brand, aesthetic, and messaging, you’re in the clear. Here are the three reasons why you need to get on user-generated content STAT.
Trusted More Than OG Content
User-generated content is authentic - plain and simple. When your audience sees people that are just like them and they can relate to sharing content than a staged post directly from the brand, they will instantly feel that they can trust your brand more. While original content is always great, it’s never a bad idea to sprinkle in user-generated content to ensure that your audience can be shown as an integral part of your content.
Don’t believe us? In a study done by Crowdtap, millennials trust user-generated content 50% more than any other media and is 35% more memorable. The numbers show it’s time to switch up your strategy.
Minimal Effort, Maximum Reward
When we say minimal effort, we say that loosely because, in order to make sure that your audience engages with you and creates content for you to share, you have to put just as much effort to engage with them so they can reciprocate the love.
A great way to get started is to regram content from people who follow you that are posting photos that are on brand, and encourage other followers to share their photos with a specific hashtag for a chance to be featured from there on. Once you build traction, you will see more and more people will tag you and use your hashtag, and you will have more user-generated content to work with (none of which required any production from your end to create.) Also, you start building an online community this way, so double whammy.
An easy way to keep track of those who use your hashtag on Instagram and regram it without a watermark is using PLANOLY, which will allow you to see how the image will look on your feed even before you post it live.
When developing PLANOLY, founder and Create & Cultivate Dallas alumni Brandy Pham kept the importance of user-generated content in its interface. “Since the launch of PLANOLY’s Discover feature, it’s been so much easier for our users to discover user-generated content from their audience and customers and working regrams into their grids effortlessly. They’ve been utilizing it on the go on our app and also on the web dashboard."
Builds Brand Loyalty
Sharing user-generated content shows your followers that you’re paying attention to them and have created a two-way connection in what is often seen as a one-way connection with a lot of other brands online. The minute that you can turn your brand into a personality and actually connect and engage with your audience, their loyalty towards your brand will grow exponentially.
Have you used user-generated content, and how have you integrated it into your social media strategy? If you haven’t started, are you planning on doing it now? Let us know in the comments below.