Think Pink: Brands Donating Towards Breast Cancer Awareness

There are so many reasons to wear pink in October, but one reason to throw on your favorite pink-hued items is in support of Breast Cancer Awareness. So, with Mean Girls day officially behind us, don’t only wear pink on Wednesdays, but every day to support BCA.

Plenty of brands we love are involved with the cause, and showing their support through both limited-edition products and donations. If you weren’t aware, 12% of women are diagnosed with breast cancer every year. To show your support, check out the brands showing BCA some love below. Get yourselves, you colleagues, and everyone you know involved in supporting such an important cause for women.

Stella McCartney

The contemporary designer has created a lingerie set for a very personal cause. The “Rose Romancing” set will benefit leading charities and support centers worldwide, including the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and Memorial Sloan Kettering in the US, to support their work in providing the most advanced early detection programs and treatments for patients with breast cancer.

Tamara Mellon

Luxury women’s footwear brand Tamara Mellon says that they design shoes, but care more about the women wearing them. This Breast Cancer Awareness Month, they’re turning that tagline into action, and prompting women to “Love Your Mellons” by offering complimentary mammograms. From October 8–10, the brand is taking over a mobile mammogram screening RV and visiting a different Los Angeles neighborhood each day. Women can sign up for appointments in advance via for each specific location in Venice, the Fairfax District and Inglewood.


It Cosmetics

For every Love Beauty Fully Love is the Foundation Brush purchased, one is donated to Look Good Feel Better.

The Bouqs Company

The Bouqs Company is supporting this great cause by partnering with The Pink Agenda to raise awareness and support their mission to fund breast cancer research and care by donating 20% of the purchase price on select pink bouquets during the month of October.

In addition to their give back collection of flowers, they’re aiming to drive awareness online by generating positive, honest conversation about the topic amongst friends and likeminded partners on social media. On October 12th, they’re hosting a 'Post for #Pinklove' Instagram rally where they’re encouraging friends of the brand to spread the word that it's breast cancer awareness month.


As a breast cancer survivor herself, founder Ouidad and her brand will donate to Breast Cancer Research Foundation $1 per retail sale of every product sold on from today, October 1st, through October 31st, 2018.  Ouidad will also match dollar-for-dollar donations made to Curls for a Cure program, donating 100% to BCRF, up to $50,000.  Ouidad agrees to a minimum donation of $10,000 regardless of sales, in connection to these programs during the campaign period.

Lilly Pulitzer

Lilly Pulitzer is celebrating Breast Cancer Awareness month by spreading ‘Pawsitive Cattitude!’ Lilly Pulitzer is teaming up with Bright Pink for a brand-new Print with Purpose capsule collection that launched in-stores and online TODAY! The limited-edition collection supports the mission of Bright Pink to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. In addition to shopping the new collection, Lilly Pulitzer is encouraging all women to take care of themselves and the women in their lives by using the ‘Asses Your Risk’ tool available online. The more you know, the better prepared you are to take actions that can help reduce your risk—join the over one million women who have completed this assessment.

Wet Brush

This October, WetBrush will offer a new BCA Detangler, and 20% of profits will go to the Breast Cancer Research Foundation

Becca Cosmetics

In support of The Estée Lauder Companies’ Breast Cancer Campaign, BECCA will donate $8 from the purchase price of Shimmering Skin Perfector Pressed Opal to the Breast Cancer Research Foundation® from September 7, 2018 – November 30, 2018.  BCRF is dedicated to advancing the world’s most promising research to eradicate breast cancer. Learn more at

Manic Panic

This October, 100% of the proceeds of MANIC PANIC’s JEM Amplified Hair Color in Pink for the month of October will be donated to CANCERLAND, a media platform focused on changing the conversation about breast cancer through the honest voices of real individuals living with the disease. After co-founder Snooky’s personal battle with and beating breast cancer, MANIC PANIC, is extremely dedicated to do whatever they can to aid in helping those suffering and survivors of the disease.


Bobbi Brown Art Stick Duo Set ($50)- Features two best-selling shades of pink that flatter all skin tones: Dusty Pink and Electric Pink. For every set purchased, Bobbi Brown will donate $10 to the Breast Cancer Research Foundation. Available the first week of October.

Oribe Pink Dry Texturizing Spray ($44) - Oribe is proudly partnering for a second year with the National Breast Cancer Foundation, Inc. to created out Limited Edition Pink Dry Texturizing Spray. In Stores now.

Clinique Great Skin, Great Cause DDML+ ($38.00)- Special Edition Jumbo DDML+ offered for this year's Breast Cancer Awareness Campaign with a unique charm. This set features a limited-edition jumbo size. Dramatically Different Moisturizing Lotion+ paired with a pink BCA key ring. $10.00 from each sale goes to the Breast Cancer Research Foundation. Available the first week in October.

Sand & Sky

Australia’s Sand & Sky is known for its Millennial Pink skincare treatments and this October the brand is going pink for BCA donating 30% of proceeds from the sale of their robes, mask and robe kit, or exfoliator and robe kit to Look Good Feel Better during the entire month of October.


Inspired by founder Ilana Kugel’s late grandmother’s battle with breast cancer, Koral is donating 25% of the proceeds from the three of their best sellers below to the Keep-A-Breast Foundation.

Naked Cashmere

Donating $50 for every purchase of the LOVE Scarf and donating $25 for every purchase of the Love Slippers, Love Gloves, and Love Pom-Pom Beanie to the Breast Cancer Research Foundation (BCRF).


Donating 100% of the proceeds from the Bright Pink Play High Neck Sports Bra and Bright Pink Move High Waisted 7/8 Legging will be donated to Bright Pink through 10/31. Customers of select Aerie stores can design bracelets that will be donated to hospitals for women in treatment and recovery.


Lunya partnered up with the Fuck Cancer (501c3) organization to create the ultimate Power Suit. We believe in clothes that serve a purpose and confidently send a message - and this one definitely does, with the Fuck Cancer logo embroidered on the left arm. This set is a limited edition must-have and we don’t have many to sell, so don’t snooze on this one - get yours before they’re gone. Comfort with a cause, now that’s something we can get behind!

100% of the proceeds from each suit sold will be donated to the Fuck Cancer (501c3) non-profit organization, which provides resources to promote early detection and prevention, as well as support for cancer patients and their families.

Privé Revaux

The brand will be donating 50% of proceeds from four pink sunglasses styles to the Susan G. Komen Foundation.


The company will be donating 100 percent of each purchase of the limited-edition Powerful Pink Color Collection from Sept. 2018-June 2019 to the Breast Cancer Research Foundation.

Saks Fifth Avenue

All proceeds from  the Carolina Herrera Key to the Cure Poppy T-shirt will go to supporting the AiRS Foundation, with a guaranteed minimum donation of $250,000. It is available for purchase at all Saks Fifth Avenue locations in the US and Canada, as well as online.


This October, H&M is launching the first collection of bras for breast cancer survivors with inspiration from one of their employees while supporting the American Cancer Society (ACS) as they unite in the fight against breast cancer. One hundred percent of sales from the H&M "Close to My Heart" collection on will go directly to the American Cancer Society.

The "Close to My Heart" collection was inspired by an H&M employee surviving breast cancer who was unable to find affordable, fashionable and functional undergarments in her time in need. H&M created this collection for her and all those fighting against breast cancer around the world. The assortment includes three style bras in muted neutral tones. You can choose from a sports bra in fast-drying and functional fabric in a racer back style as well as a soft-cup bra in either lace or microfiber with ventilating mesh pockets.


In honor of Breast Cancer Awareness Month and BCRF's 25th anniversary, LOFT created this limited-edition set of earrings. 60% of the purchase price will be donated to Breast Cancer Research Foundation through November 15.

No B.S. Skincare

50% of the retail price on the Ultra-Hydating Moisurizer with SPF 20 goes to Susan G. Komen.