Donda Mullis knows a thing or two about putting your heart into your business. People say business isn’t personal, but she believes it absolutely is, as it is the connections and relationships that we have that makes it all happen. Love is not only the foundation of her company, but an agent for meaningful change, and an ongoing narrative of a shared passion with her partner in both business and life, Ronnie Shugar.

“We wanted to create an aspirational brand that made people feel better inside and out. And a brand with a heart that connected us with a cause which became the catalyst for our give back mission,” Mullis tells Create & Cultivate.

The result is one of today's fastest-growing natural lifestyle brands, Raw Sugar Living. Based in Florida , Raw Sugar Living is a brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul, while being accessible for all.

An early disruptor within the clean beauty and personal care category, Raw Sugar Living has been driving much-needed innovation in a new era of sustainability supported by a growing consumer awareness around buying choices and their impact on the environment. In fact, clean beauty is one of the fastest-growing areas of personal care and Raw Sugar Living remains at the forefront of the $22 billion industry. For more than seven years, the company mainstreams the highest-quality, hand-crafted soaps and personal care products that are made with plant-derived ingredients and cold pressed extracts (recognized by their signature 'Bamboo Tops & White Bottles' and 'Living Purely Unfiltered' tagline).

Mullis and Shugar first met many years back while working in the same retail field. While they had different focuses at the time, their diverse backgrounds––Shugar’s in manufacturing and logistics and Mullis’s in marketing, strategic partnerships and retail distribution––were a powerful synergy in the making. Their plan was always to do something bigger — together — that would inspire and connect their backgrounds with a meaningful cause. The two fell crazy in love, but eventually parted ways as young love often does.

Fast forward 20 years — the two reconnected by an act of destiny’s intervention. They renewed their love and their shared belief of wanting to inspire others to live from a place of self-love and wellness. For both of them, it was about sharing their passion for clean and healthy living while preserving a 60-year family history of making natural hand crafted natural soap and personal care products that are good for the body and that nourish the soul- and that people can feel good about using.

The latest addition to the Raw Sugar Living family meets the growing demand for planet-friendly, sustainable, and aluminum-free deodorant–one that ACTUALLY works. After all, one of the many lessons to take away from these founders’ story, is not to sweat the small stuff–in business or in love–because what is meant to be will always find its way.

Ahead, Mullis tells us more about the latest launch, and shares her advice for building a brand that is for the people, adopting a clean lifestyle and beauty regime, and utilizing entrepreneurship as an agent of change.

IMG_8641 600x600.jpeg — Our mission is to love from the inside out. We embrace individuality and create with authenticity.

– Donda Mullis, Co-Founder and CMO, Raw Sugar Living

What inspired you to start Raw Sugar Living?

What inspired us was the white space in the marketplace for natural/clean products that were simply affordable, thereby making clean healthy products more accessible to all. Because, as I always say, we all deserve to feel beautiful and love the skin we’re in. For me, it was to create a brand that was much more than products sitting on a retail shelf, but rather an aspirational brand that inspires people to live from a powerful place of self love, wellness, empowering others, and loving ourselves, flaws and all. And very importantly, creating real change in our community. In fact, every product is tagged with a ‘sugar note’, kind of like a love note with a positive message that reminds us to simply love ourselves.

Developing a brand that is for all people. We embrace individuality and create with authenticity. We’re all about clean living and living clean. All of our premium yet affordable formulas are made with integrity. We believe in giving back, lifting spirits, showering people with love, and of course smelling good at all times!

We are a brand that does good.

How has this belief helped to underpin your mission as a brand?

To date we have donated over 15 million bars of soap and personal essentials to people in need, and we’re just getting started.

Products that are made with plant-derived and clean ingredients should be accessible to everybody. We’re thrilled that we’ve been able to give access to clean healthy products to those in need.

What would you tell someone who’s new to adopting a clean lifestyle and beauty regime ––where should they start and what people should look out for when choosing a clean beauty or lifestyle product?

Advocacy, a brand you can trust, one that stands for good, makes clean ethical products, and simply makes you feel beautiful.

What are some common misconceptions of clean beauty?

That clean products are expensive – clean, healthy products don’t need to be expensive.

What are some of your favorite Raw Sugar Living products to integrate into your daily routine?

Personally, my top three products that we’ve created include our Body Washes, Sugar Scrubs, and sustainable Deodorants. They are crafted with functional ingredients without the bad stuff.

What do you love most about your job and why? Does the reality of your career match up to your expectations? Why or why not?

My work is my life and my passion. My vision was to create a brand that had meaning beyond the retail self, stood for good, continues to give back, and makes clean healthy living affordable to everyone–Raw Sugar Living has exceeded my expectations.

My greatest tool is the ability to understand our consumers. Raw sugar has become a brand that speaks to everyone. This is what we wanted and are excited to continue growing. I’ve seen hundreds of brands come and go, and although Raw Sugar Living was born only 7 short years ago, it has truly been a lifetime in the making.

We always say we’re only as beautiful as we feel, and you can’t feel beautiful if you don’t feel clean.

Going after what you deserve in life takes confidence. Does confidence come naturally to you or did you have to learn it? What advice can you share for women on cultivating confidence and going after their dreams?

With pure grit, hard work and determination, we can become anything that we want. I’m the youngest of 5 girls with a strong southern mother who survived and thrived through constant tragedy and adversity. I became a human sponge for all of their mishaps and lessons. Love, positive thinking and reward for hard work was the core of our upbringing. I was brought up with retail in my blood beginning with my mother, and my biggest inspiration, who is a self taught, hard working and determined role model who carved out a new retail niche within a male-dominated industry and was way ahead of her time. Whether you think you can, or you cannot - you are right! Confidence is fearless repetition–and like most things in life, I believe it is learned.

It's these life experiences that helped create my vision for the company and the lesson learned–the brand pillars of raw sugar’s values.

You have to get through the ‘raw’ and difficult journey to get to the sweet ‘sugar’ destination–hence Raw Sugar Living

With success comes opportunity, but that also means you have your hands full. What keeps you inspired and motivated to keep going even on your most challenging days?

Our customers are our driving force. seeing how our products can inspire and make others happy is truly what keeps us going!

Also, being supported by an amazing internal team that champions our success is very important to our inspiration and motivation.

You are constantly innovating—What category of beauty would you love to see Raw Sugar Living disrupt next?

I’m really excited about our latest launch – a collection of planet-friendly and aluminum-free deodorants. Not only is the collection wrapped in 100% biodegradable and recyclable, plastic-free packaging, but it is made with naturally derived ingredients, clinically and allergy tested, cruelty-free and vegan.

Raw Sugar Deodorants are free of aluminum, baking soda, talc, parabens and propylene glycol. They are also infused with odor-fighting essential oils and feel-fresh fragrances. These formulas are designed to detox and balance the natural skin barrier while reducing body odor-causing bacterial growth, helping you live clean and move free.

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