Icons of Our Tribe: How GoDaddy is Celebrating the Everyday Entrepreneur

Women are shaking things up in the workforce now more than ever, and here at C&C, we’re proud to share their triumphs. That’s why we’re partnering with GoDaddy on their Icons of Our Tribe campaign, where they’re sharing stories of badass women who are turning their everyday passions into entrepreneurial pursuits. Below, we chatted with two icons who are breaking the mold and making a name for themselves in their respective industries. Read on to meet the ladies killing the fragrance and fitness games!

Carina Chaz, Dedcool

Carina Chaz believed the fragrance industry needed an update—so she took matters into her own hands. In 2016, she launched Dedcool, a vegan, cruelty free, uni-sex, and non-toxic fragrance brand that’s quickly become a cult favorite.

How did you come up with the name Dedcool?

I just said to my friend one day, “That’s so deadcool,” and she was like, “Wait…” It was our way of giving a middle finger to the fragrance company as a whole.

What was your goal in creating a new fragrance company?

I created Dedcool as my approach to the non-toxic beauty space. I wanted to create beautiful, wearable scents that are good for you and good for the environment.

Do you have a background in the beauty industry?

I was born into a family that created beautiful cosmetics. I was always helping them in their lab and manufacturing facility.

What advice would you give to someone who’s just starting a business and doesn’t know their first move?
It’s creating a vision—how do you want to make that vision come true? With anything, there will be rejection, but you just can’t let it get you down. Do what you do best.

Olivia Young, Box + Flow

Olivia Young was destined to be an entrepreneur. After years as a brand director in the hospitality industry, she knew it was time to start her own gig: Box & Flow, a boxing and yoga studio. In her words, “it’s the physical iteration of  feeling resistance and easing your body and your mind to sort of show you, you can do anything you want, you just have to do it.”

What is the best part of your day?

I call my mornings my “magic hours.” I’m typically up by 5am, make breakfast, see how my body feels and where my head is, answer a couple of emails, and then by 6:30am, I’m typically out the door for a run so I can feel free in my own body before I assign myself to any other tasks or any other person.   

Why is balance one of your biggest values?

In fitness and wellness, there’s so much of a focus on under-indulgence. To me, it’s about finding balance within, and ultimately it’s not about how you look, it’s about how you feel.

What have you found to be the most challenging part of entrepreneurship?

Because it’s a 24/7 business, building a team that understands the bigger picture and curating a group of like-minded humans who believe in changing the world. A year and a half in, I’m finally finding my people, the people who are in it with me to build something bigger, to dig deeper, to challenge themselves and make an impact that’s far surpassing physicality.  

What advice would you give to somebody starting out doing what you’re doing?

Get clear on what’s motivating you. Make sure you’re starting for a clear reason, for a clear version that’s from your heart not your ego—because you need ego and confidence to believe in yourself, but you also need genuine passion—otherwise it’s just another business.

Want to read more about GoDaddy’s icons? Check out the full Icons of Our Tribe program here!

This post is sponsored by GoDaddy.