10 Empowering Books By Women to Enhance Your Career (and Life)
Your to-read pile = sorted.
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Achieving your career goals, trying to be a successful adult, and keeping your personal life in check can sometimes feel impossible. (If you’re juggling a million tasks and still trying to find time to watch The Bachelor with the girls, trust us, we know the struggle). But no matter how often you may feel overwhelmed, it’s important to know that you can find the balance you’re looking for—it may just take a new way of thinking and organizing your everyday life.
Luckily, there are resources and mentors with proven methods and insights that will help you find the balance between living your best life and getting to work on time. No one ever said achieving work-life balance would be easy, but with these 10 insightful new books, you will be well on your way to reaching both your professional and personal goals in no time. Written by 10 fierce females who know a thing or two about running their own businesses and carving out time for themselves, you’ll find true wisdom and hope in the pages of these self-help and business-focused books.
From the creator of one of the biggest natural hygiene companies to Netflix sensation Marie Kondo to a single mother from the Middle East who rose to the top of the tech industry, these books will leave you with anecdotes that will help you find the work-life balance you’ve been craving. If you want to find the perfect work-life balance, add these insightful books to your to-read pile ASAP.
Supermaker: Crafting Business On Your Own Terms
by Jaime Schmidt
Once upon a time, Jaime Schmidt was pregnant and making natural deodorant products in her kitchen in Portland, Oregon. In just seven years, Schmidt had made a name for herself and sold the company to Unilever for nine figures. In her inspiring and insightful book, Supermaker, Schmidt reveals how aspiring entrepreneurs can start their own businesses on their own terms. With tips on marketing, product development and other useful tools, this book gives readers the inside look at what it takes to be successful as a founder and as a woman.
The Upside of Being Down: How Mental Health Struggles Led to My Greatest Successes In Work and Life
by Jen Gotch
Jen Gotch is the CCO and creator of multimillion-dollar brand, Ban.do, but what many people don’t know is that Gotch didn’t always have the easiest time finding success. Struggling with her mental health from a young age, she was determined to understand how her diagnosis could help boost her creative process. In The Upside of Being Down, Gotch shares candid stories about her failures and successes and how to embrace the parts of life you can’t control.
Slay Like a Mother: How to Destroy What’s Holding You Back So You Can Live the Life You Want b
y Katherine Wintsch
Katherine Wintsch is no stranger to the difficulties of wearing multiple hats in both her professional and personal life. In her debut self-help book, Wintsch uncovers what it takes to be a mother, wife, friend, and successful CEO. Slay Like a Mother teaches readers how to get past the “just fine” mask women often wear, set realistic goals that you can actually achieve and realize the difference between struggling and suffering. If you’re a fan of Rachel Hollis, you’ll love this new release.
It’s About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage
by Arlan Hamilton and Rachel L. Nelson
Despite being homeless and underestimated, Arlan Hamilton always dreamed of success. Without any contacts, a college degree or a background in finance, Hamilton used her determination and strength to become a highly-respected investor in Silicon Valley, investing in businesses founded by underrepresented women like herself. In It’s About Damn Time, Hamilton teaches women the importance of believing in yourself, how to create a life you love and the skills you need to make it big when it feels like no one else has faith in your dreams.
Four Faces of Femininity: Heroic Women Throughout History
by Barbara McNally
If you’re in need of a little inspiration from the women who have come before, you’ll love Four Faces of Femininity. Divided into four sections, McNally’s new book celebrates all kinds of successful women and shows readers how important it is to spotlight women from different backgrounds. From Anne Frank to Michelle Obama, this book aims to help women become well-rounded and happy in all areas of their lives. Four Faces of Femininity also includes exercises that will help readers unlock their power and invest in their goals.
Buy Yourself the F*cking Lilies: And Other Rituals to Fix Your Life, From Someone Who’s Been There
by Tara Schuster
As a twenty-something-year-old, Tara Schuster found herself at the top of her career as the vice president at Comedy Central. But what nobody knew was that Tara was struggling to keep the rest of her life together. Finally, one drunken night, Tara called her therapist, desperate for help, making her realize that she needed to make immediate changes to her life. Buy Yourself the F*cking Lilies follows Tara’s journey to transforming her entire being and re-evaluating her priorities. This new self-help book strives to help others create a successful life they truly love.
Success from the Inside Out: Power to Rise from the Past to a Fulfilling Future
by Nona Jones
Finding success in her career at only 23, Nona Jones was convinced that she had everything all figured out. But soon, trauma from her past came back to haunt her and it wasn’t long before she realized that she was using her work to cover up her pain and suffering. Using anecdotes from her own journey, Jones aims to help other career women take back their lives by embracing their fears, banishing their tragic pasts and finding their own fulfilling success in Success from the Inside Out.
You Can Have It All, Just Not at the Same Damn Time
by Romi Neustadt
Romi Neustadt is a big believer in being able to do it all. The author, speaker, entrepreneur and life coach has had plenty of experience over the years tending to her career and her family, and in You Can Have It All, Just Not at the Same Damn Time, she teaches readers how they can achieve the same success. With lessons on focusing on the things that matter, recognizing your worth, and creating healthy habits, this book will have you nailing work-life balance like a pro.
Joy at Work: Organizing Your Professional Life
by Marie Kondo and Scott Sonenshein
Marie Kondo is the queen of cutting out the clutter and making room for further success and happiness and in her new book, Joy at Work, she applies her innovative tips and tricks to the workplace. Work can be draining but there are simple ways to make the days better and focus your energy on the things that matter. Teaming up with Rice University business professor Scott Sonenshein, Kondo teaches readers how to declutter their work space, be better organized and make every second count so you can feel more accomplished and happy by the time you head home.
Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology
by Rana el Kaliouby
Growing up in a traditional family in the Middle East, Rana el Kaliouby never expected to find the success she now has. Moving away from her home country, she earned her PhD and moved to America as a single mother of two girls. Aiming to humanize technology, her intelligence, and ability to juggle her responsibilities made her a leading figure in an industry mostly made up of white males. In Girl Decoded, Rana tells her inspiring story and encourages women to go after their wildest dreams and forget about the labels and expectations forced upon them by others.
Written by Ashley Johnson, content editor, She Reads.
About the Author:
Ashley Johnson is the content editor at She Reads, an online media outlet that specializes in promoting books and authors with a female-centric approach. In addition to editorial roundups, exclusive author content and thought pieces, She Reads is committed to building a community of readers who love nothing more than getting lost in a good book.
Up next: Gwyneth Paltrow, Marie Kondo, Tyra Banks, and More on the #1 Book They Always Recommend
This story was originally published on March 13, 2019, and has since been updated.
13 Successful Business Owners Share the Best Money Books That Changed Their Bottom Line
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In this age of information, we have everything we need to start a new business, create a website, or set up a budget right at our fingertips—Google is a powerful tool. But sometimes you need a deep dive into the topic to truly understand the scope of what’s required from every angle—that’s when we turn to books. In our new series, Turning a Page, we ask successful people to share their go-to tomes that helped transform their business. Whether you listen to them or need to physically flip the pages (and write notes or underline the text like us!), there is so much power in self-educating. Ready to turn a page in your career? These books will help take you there.
Photo: Christina Jones Photography
There are plenty of successful founders who don’t have MBAs or were college dropouts. Building a successful company takes grit, hard work, and determination, oh, and a serious love for what you do—and some are saying you don’t even need a college degree anymore. But the good news is we live in the age of information, so when you don’t know something, Google is your best friend. Or we like to go old school and turn to ye old books. It’s one of the easiest ways to self-educate and train yourself in an unknown area. As an entrepreneur, you have to be scrappy and in the early stages there really isn’t a lot of spare cash to go around—a lot of big companies started with little to no money. Until your business is at a point where you can afford to hire staff, you have to take on that work and wear multiple hats.
Money is one area where you need to be especially savvy. Get familiar with a P&L and make sure you’re not racking up debt that you can’t pay back quickly. If this is a sticky point for you, too then don’t stress, we got you. We asked 13 successful business owners to share the best finance books they’ve read and the financial lessons they learned.
Read on to find out and add them to your cart, stat.
Dr. Iris Rubin
Dermatologist and Co-Founder, SEEN Hair Care
The Book: On My Own Two Feet: A Modern Girl’s Guide to Personal Finance by Manisha Thakor and Sharon Kedar
The Financial Lesson: The book is written by my identical twin sister who is also married to my business partner Greg! Sharon is absolutely amazing, as is her book, which has had multiple printings and helped improve the lives of thousands of women. The best advice I got from the book was:
1. Financial freedom allows for powerful life choices. The strength of our finances impacts the jobs we choose and in some cases the relationships we stay in.
2. Save 10% of my money for the long term no matter what. The book talks about how that’s possible on a $30,000 salary and a $300,000 salary. It’s a state of mind that gets you there.
3. Having money in the bank is the ultimate freedom for when life changes—which it always does. And making choices from a position of financial strength is a power play. Own your finances own your life.
Tracey Hummel
Founder, Bee & Kin Smart Handbags
Book: The $100 Startup by Chris Guillebeau.
The Financial Lesson: I read this book last year around the time I was starting to work on Bee & Kin. This book gives real examples, specifically documenting 50 individual entrepreneurs and how much money each of them started their business with and what they needed along the way to stay up and running.
These examples show that you don’t need a crazy investment to start a business that you are passionate about. All you need is an idea that provides real value to someone else. The two main themes he discusses throughout this book are freedom and value. Freedom is what we're all looking for and value is the way to achieve it.
Jordan Schenck
Co-Founder and CMO, Sunwink
The Books: Secrets of Sand Hill Road by Scott Kupor and Co-Active Leadership by Karen Kimsey-House
The Financial Lesson: Right now we are in the middle of fundraising and growing. The book that really changed everything for us was Secrets of Sand Hill Road by Scott Kupor. While there really is no one-size-fits-all roadmap for fundraising there are critical ways to position and sell yourself that this book helps illuminate. It has helped me and Eliza roadmap our future and strategize our raise/milestones accordingly.
For leadership and how to get through high growth in your business, I absolutely love Co-Active Leadership by Karen Kimsey-House. This was a transformational body of work that allowed me and my co-founder, Eliza, to understand our strengths and how to rely on others during a high-growth moment.
Drea Gunness-Groeschel
Founder and CEO, Beautiac
The Book: An Economist Walks Into A Brothel by Allison Schrager
The Financial Lesson: For anyone looking to make a change in their life, specifically career or as an entrepreneur, should read An Economist Walks Into A Brothel by Allison Schrager. My father, an entrepreneur himself, gave me this book and told me it would be relevant to my life in many ways. He was right! It’s about how we behave with risk and what assessment patterns we tend to fall into. The book shares how to gain financially, when to risk, when to remain in balance and when to push harder, risking more for bigger outcomes through proper mindful thinking about risk behavior.
Often we don’t realize what is truly at stake or what we ultimately want out of a “big risk.” Career defining moments, decisions to start a business, or how to plan for retirement are all important risk-based decisions. Defining goals financially and life balance is a must. I’ve applied this book to many areas of my life, specifically with Beautiac, my new start-up, and how we maneuver the company as we traverse the traction gap into a saturated beauty market. Learning how to properly assess risk is a valuable new tool in my toolkit.
Michele Thomas
Co-Founder, AZIONE
Photo: Tristan Kallas
The Book: Cold Hard Truth by Kevin O’Leary
The Financial Lesson: I’m a big Kevin O’Leary fan. I’d always stumbled upon his articles in Inc. and Entrepreneur. Every time I would read one of them, his philosophy just made sense to me on so many levels. When I wanted to pick up a book last summer, I immediately sought out more of his writing. The Cold Hard Truth details his life and offers a dose of the actual cold hard truth. Kevin highlights numerous methods to run a successful business.
The best advice I gleaned was to know your numbers, how you spend your money, how you use credit, what your margins are, and if you’re spending money to make money. When you first get into business, you’re wearing multiple hats. For my partner and I, we were doing everything from bookkeeping and invoicing clients to payroll. As your company scales, you move responsibilities. However, it’s important not to lose sight of the numbers. Driving this home made me realize I need to painfully stay on top of the numbers.
He also draws a clear distinction when it comes to business, I’m not making friends; I’m making money. Although that sounds harsh, it’s something crucial you must learn early on. You can’t make decisions based on if you might hurt someone’s feelings, or if you really like them outside of work. This is something I learned and continue to remind myself and our executives of.
Kelly Barker
CEO and Founder, Prep Your Skin
The Book: The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey
The Financial Lesson: I worked in mortgage banking for 15 years in the corporate B2B sector before becoming an entrepreneur. I oversaw large banks and independent mortgage companies, generating in excess of $15 billion in revenue. Throughout this time frame, I learned a deep understanding of each client's business model, sales plan, performance, risk, debt leverage, and cash flow. I took this knowledge and applied it to my business financial plan when creating PREP Your Skin. As a bonus, my husband is a certified financial planner and together we planned for the business years before the idea or the company was started. The company, PREP Your Skin, is self-funded and carries no debt.
For personal finances, I recommend The Total Money Makeover: A Proven Plan for Financial Fitness by Dave Ramsey. I've helped several women get their personal finances straightened out with this book, along with my personal tips and experiences. Start with your personal finances and once you have those organized and in a good place, then you can focus on your business financial plan.
Sarah Paiji
Founder and CEO, Blueland
Book: Lean Startup by Eric Riles
The Financial Lesson: This book really drove home the importance of and framework for fast, iterative product releases. This has enabled us to not only learn and improve continuously but also save money by not over-investing in features before understanding if consumers really value them.
Aly Korchemniy
Founder, Anfisa Skin
Photo: Cory Hultquist
The Book: The Richest Man in Babylon by George S. Clason
The Financial Lesson: My favorite quote from the entire book is: “Advice is one thing that is freely given away, but watch that you take only what is worth having. He who takes advice about his savings from one who is inexperienced in such matters shall pay with his savings for proving the falsity of their opinions.”
The book was written a long time ago, so some of the language is a bit archaic. He is saying be careful whom you take advice from, take advice from those who have what you want, those who are smart with their own money, because you might end up just like them. In this day and age, the overabundance of information we have at our fingertips is actually incredibly overwhelming. Learning to decipher whom to take advice from is key to building a strong foundation for any business owner as taking advice from the wrong person/source can be financially detrimental to a business.
Amy Voloshin
Founder, Printfresh
The Book: Double Double by Cameron Herald
The Financial Lesson: This book has been one of my go-to’s during start-up mode. I used it in my first business as a way to have a clear vision and to double the business—during that time we grew it to our first million. Now in starting up our stationery and lifestyle brand Printfresh, I’ve gone back to using the system in the book. It gives a great outline of efficient meetings you should have, ways to maximize your time off (and that of your employees for better work/life balance), tracking KPI’s (key performance indicators) and creating a dashboard to share with the team of how we are doing with our metrics.
When I was first starting out I didn’t know what to track or why but taking the time to figure out what moved the needle was incredibly important. It helped us understand how many calls we needed to make to schedule sales appointments, how many sales appointments we needed to hit our sales goals, and more. By gathering data and reviewing it on a weekly basis it’s a lot easier to take some of the emotions out of the equation and focus on the facts and if we are tracking for success.
These days we fill out a dashboard weekly and share it at our weekly meetings and the team can view it from anywhere through Google spreadsheets. I love that I can be sitting on the beach somewhere but still know how things are going at a glance.
Joanna Lau
Founder, Designer and CEO, JEMMA
Photo: Lindsay Brown
The Book: Shoe Dog by Phil Knight
The Financial Lesson: Many business and financial books I’ve read about entrepreneurs follow a common, and I believe misleading storyline. It goes like this: A sharp entrepreneur gets a world-changing idea, develops a clear business strategy, recruits a team of people, and together they rocket to fame and riches. No one ever talks about the climb, the brutal challenges in building something from nothing, and most importantly, the financial stress that comes with it all.
Shoe Dog, Phil Knight’s memoir about creating Nike (though not a pure financial management book), is a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, personal and financial sacrifice. He was an accountant by training and skillfully demonstrated how to be scrappy in building a business—he paid only $35 to design the Nike swoosh and plowed every dime made in sales back into growing the business in the most strategic way possible.
This is the real deal and something I practice with Jemma as well. In this day and age, it is easy to think that what defines a successful business is how big you look on the outside and that includes having a really large team, fancy office, and very expensive branding efforts. But in reality, is that a business that will stand the test of time or a business that will run out of cash in five years? As Phil Knight has shown us, it really has to be about being frugal, spending wisely to sustain yourself long enough to outlast everybody else, and truly win.
Courtney Claghorn
Founder, SUGARED + BRONZED
The Book: Entrepreneurial Finance by Steven Rogers
The Financial Lesson: I went to an Amex Open event for female entrepreneurs and attended one of Steven Rogers' (a Northwestern MBA professor) breakout session and I thought he was incredibly intelligent, interesting, and passionate about entrepreneurship. He mentioned that he had written a book and wrote it in a more casual manner (he literally said “I write it in the way in which I speak to you all in person”) and immediately I felt as though I had a lot more to learn from him and purchased the book later that day.
I wasn't ready to raise money at the time (this was in 2014) and learned a lot about debt financing from the book, specifically regarding SBA loans. We've taken 3 SBA loans to date, which really bridged the gap for us between constantly reinvesting our own profits and being ready to raise our first round of funding. The SBA loans helped us fund our build-outs for new store openings and grow faster than just reinvesting our profits would allow. I also learned a lot about raising institutional funding, (which was on a long-horizon) and it was extremely helpful to know the basics of raising money, including everything from the basic lingo to the pros and cons of taking on an equity partner.
The biggest takeaway from Rogers' book was that raising money is most certainly not the only option while you're growing a business, which the buzz in the marketplace often suggests. SBA loans have allowed us to grow our business and maintain 100% of our equity until we felt as though it was truly time to raise money and find a strategic equity partner to provide advice and expertise, rather than just capital.
Amy Lacey
Founder, Cali'Flour Foods
The Book: Building a Story Brand by Donald Miller
The Financial Lesson: This book was a game-changer for Cali'flour Foods. I truly believe that when we made the conscious decision to make our customers the hero, our business boomed in e-commerce. This book focuses on building relationships that laid a strong foundation for us both internally and externally. We focused on the customer and our ‘why’ and the finances took care of themselves. We did exactly what the book said in regards to clarifying our message so that the customers will listen, and boy did they. Our sales skyrocketed in 2017 and have continued to grow ever since.
Alix Peabody
Founder and CEO, Bev
The Book: Principles by Ray Dalio
The Financial Lesson: This book has helped me the most as an entrepreneur. It’s full of helpful guidelines in building and running your business, and Ray's view on money is particularly helpful. Numbers are important, numbers are information but they are not objective. What is most important is the application of those numbers, the insights behind them, and how (and when) you let them guide you.
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This story was originally published on August 29, 2019, and has since been updated.
20 Successful People Share the Books That Transformed Their Business
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In this age of information, we have everything we need to start a new business, create a website, or set up a budget right at our fingertips—Google is a powerful tool. But sometimes you need a deep dive into the topic to truly understand the scope of what’s required from every angle—that’s when we turn to books. In our new series, Turning a Page, we ask successful people to share their go-to tomes that helped transform their business. Whether you listen to them or need to physically flip the pages (and write notes or underline the text like us!), there is so much power in self-educating. Ready to turn a page in your career? These books will help take you there.
Photo: Courtesy of Create & Cultivate
Even if you do go to school for an MBA, there really is no better education than the school of life. Even when you plan (and you should be prepared as much as possible) there comes a time when you just have to press go and figure it out along the way. Luckily, everything is figureoutable (thanks Marie Forleo) and making mistakes is all part of the process (in fact, some of the best learnings and improvements are made as a result of mishaps or missteps so don’t be afraid of failure).
While you’ll always have Google, we wanted to find out from people who’ve been down that road and read a few books along the way to share their favorites with us. So, turn a page and discover some of the best business books from 20 successful people and how it changed their business.
Amanda Greeley
Founder and designer, Thelma
The Book: The Diamond Cutter by Michael Roach
The Business Takeaway: “We are operating in a world where we are constantly made to feel that we need to push ourselves and others harder, that we need to fight or be loud to be heard, and that we should put the health of our business ahead of our own personal health. We seem to wear stress, exhaustion, and 'being busy' as a badge of honor. This book disproves all of it.
”This book proves that being generous and kind isn't only about feeling like a good person but it also leads to creativity, innovation, ultimately financial success. I don't think it's possible to start a business where absolutely everything goes as planned—and so, in those instances, how you respond and how you treat others is critical.”
Alyce Tran
Co-founder and creative director, The Daily Edited
The Book: The Dual Purpose Playbook by Julie Battliana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey
The Business Takeaway: “I am so inspired by the Veja (sneaker brand) business model and ethos and am working out how my business can play a better role in the community. It is changing the way I look at opportunities and issues in my business to ensure I am taking the most environmentally sustainable path possible in creating our product and getting that to our end users.”
Olivia Carr
Founder, SHHH SILK
The Book: The Universe Has Your Back by Gabrielle Bernstein
The Business Takeaway: “This is a book I read again and again as the messages within prove a constant reminder that crystal-clear thinking and focus (otherwise known as manifestation) has the unbelievable ability to change your world. This book changed our business! We use it as a daily tool to practice manifesting what we’re working on or the strategic goals we have for the business. This is definitely a book I would recommend for business owners.”
Kelly Barker
CEO and founder, Prep Your Skin
The Book: Essentialism: The Discipline Pursuit of Less by Greg Mckeown
The Business Takeaway: “I read Essentialism because the company was growing so fast that we could not take on any more collaborations, products or projects unless I changed how I was prioritizing our team, our resources and our time. This book taught me how ‘less is better,’ how to say no so I can focus on the big goals, and how to really prioritize decisions and tasks. Often, females are taught to say yes as if they are obligated to be socially accepted and not let others down. As a result, we all become over-committed and exhausted. This book is super easy to digest, and really helped me simplify the decision-making process.”
Alexandra Baker
Founder, Féroce
The Book: Principles: Life and Work by Ray Dalio
The Business Takeaway: “I decided to read Ray Dalio's book, Principles after a close friend recommended it to me. The book has enabled me to set up and implement guiding principles to live by personally and in my business. When running a company, especially a start-up, your personal and life principles are very much intertwined with your business outcomes. Egos, lack of decision-making experience, not wanting to disappoint anyone—these are just a few examples of how poor financial business decisions can be made.
“That being said, this book has helped me form principles for seeing and interpreting things as they are not as you would like them to be. Understanding this helps make the most precise educated decisions. I recommend this book to any entrepreneur, especially a start-up, as Ray Dalio has taken years of his own life and business experience and gone the extra mile by creating a method that anyone can replicate and apply.”
Kat Hantas
CEO and founder, 21 SEEDS
The Book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
The Business Takeaway: "On the low hanging fruit side, he is a maniac about brand which I appreciate. But the bigger lessons have more to do with his honesty and his humility—a lot of these books tend to be brag-y and this book allows you to see the common denominators in yourself and this iconic brand builder—a real inspiration. In addition he does a great job of showing us how he weaved the power of relationship into the building, which is so important as you grow from project to company. Great beach read as you’re sipping on a 21seeds margarita this summer.”
Alix Peabody
Founder and CEO, Bev
The Book: Principles: Life and Work by Ray Dalio
The Business Takeaway: “While the book itself is full of helpful guidelines in building and running your business, Ray's view on money is particularly helpful. Numbers are important, numbers are information but they are not objective. What is most important is the application of those numbers, the insights behind them and how (and when) you let them guide you.”
Simona Rozhko
Founder, Evna Media
The Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t and Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
The Business Takeaway: "I loved it because Simon takes a digestible approach to business, leadership, and human behavior. He makes it easy but informative to understand why we do the things we do as a leader and how to be great, not just better. He’s a big believer in being a good, kind, and compassionate human and when I decided to start my business I felt the exact same way—that if I was leading people or consulting clients, it had to be mutually beneficial and feel good from the inside out. We spend most of our lives working and I want to live a life that’s fulfilling and positive emotionally, mentally, and physically.”
Mariah K. Lyons
Founder, ASTARA
The Book: The Surrender Experiment by Michael Singer
The Business Takeaway: “I find a fascinating dance between surrendering to the experiences and opportunities that organically show up in business, and setting goals and working diligently to manifest new opportunities and hit target goals.
“This is not a traditional business book, however, it is a really great book for helping business owners let go of stringent expectations of how things should be and build a business more intuitively. Michael Singer discusses how he built a billion-dollar public company by staying present, surrendering to a larger flow and allowing synchronicities to unfold into larger manifestations of great proportions.”
The Book: The Travels of a T-Shirt in the Global Economy : An Economist Examines the Markets, Power, and the Politics of World Trade by Pietra Rivoli
The Business Takeaway: “I read this book in college and it was one of those books that greatly expanded my understanding of the global interconnectedness we all share. It fully shifted the way I look at the world, especially in regard to manufacturing, production, shared natural resources, and the global economy. It has stuck with me for many years and certain key concepts presented in this book were integral in launching my company ASTARA. It helped me understand the impact of my decisions from seemingly small decisions to larger ones such as production and manufacturing, to packaging, to materials to shipping.
“This book gives an insight into the complexities and politics of world trade. It is a great book for any business owner that manufactures, produces, or distributes physical goods in that it gives both a macro and micro view on the many levels of environmental, political and historical impacts of global trade. The author presents information and data on ‘free trade’ to inform the reader and gives space for the reader to develop their own opinion on the subject matter.”
Jodie Fried
Co-founder and director, Armadillo & Co
The Book: The Art of an Idea and How it Can Change Your Life by John Hunt
The Business Takeaway: “I was gifted a copy by a dear friend, and I was captivated not only by the concept of a book based on the power of an idea, but also the very poignant quotes, gorgeous paper, and beautiful illustrations. I could pick this book up any day of the week and read it with a different situation in mind. It taught me to trust my instincts and made me realize that you don’t always need to have all the answers—something I’ve applied creatively to my work as a designer, but also to our business and team.
“Every time I read this book I feel beyond inspired. It triggers me to open my mind to a new perspective. Over the years it has given me the courage to follow my own ideas and perhaps run a business in a non-conventional way, to take risks on change, and to challenge logic that often kills good ideas.
“The best advice I took away from it was: ‘When things are going well, taking no risks seems like a very smart strategy. When times are tough, though, you’ll notice expediency, which is meant to create all those happy, smiley faces, is suddenly wearing a smirk.’”
Sally Pottharst
Owner, Terrace Floors + Furnishings, and co-founder and director, Armadillo & Co
The Book: 12 Rules for Life: An Anecdote to Chaos by Jordan B. Peterson
The Business Takeaway: “I read this book a couple of years ago when I was looking for some clarity in my life, and it resonated with me both personally and professionally. It imparts a set of practical and enduring principles that were easily applicable as our business has metamorphosed into a larger, more sustainable operation. I am a very practical person, so I valued the real-life anecdotes—they are also super entertaining to read. His old-school truths provide a great framework for us to live by and make decisions with.
“The biggest lesson I learned was, ‘compare yourself to who you were yesterday, not to who someone else is today’—the perfect reminder for anyone who feels self-criticism. It has really helped me to view our business journey with great context and optimism for what I can bring to the table. As Armadillo & Co now celebrates its 10th anniversary, each of these rules has made me stop and think about how we can bring incremental improvements to the way we run our business.”
Shel Pink
Founder, Sparitual
The Book: Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming by Paul Hawken
The Business Takeaway: “The book is about the environmental movement and how great movements don’t have one charismatic leader they are led by a multitude of voices, of people who are passionate, resilient and disciplined about doing things daily to express their concerns and works towards change. I was inspired to read it to see how this concept could apply to the green beauty movement.
“Use your brand as a platform for change. That we all need to and can do something to do our part to contribute to the greater good. We are citizens of the world and we have a responsibility to live responsibly. Many people think that their single voice does not matter. It does. One voice, when joined with many others who are passionate about a particular issue, matters greatly. This is what defines a movement that can make a huge difference. This book is very exciting.”
Dr. Shuting Hu
CEO and co-founder, Acaderma
The Book: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
The Business Takeaway: “It’s a book for entrepreneurs, and I learned a lot about how to develop and manage a startup business, which is quite different from a standard business. It reminds me of the importance of innovation, as a core value of our business. This book helped me look at Acaderma from a different perspective.
“Before, I would look at larger businesses as a model for how to build and operate my brand, but I now realize that we should focus on bringing disruptive technologies and products to market more efficiently and maximize our advantages in ingredient innovation which would eventually help to maximize my business financially. A lot of times we spend too much time looking at what we're doing wrong and trying to improve upon it, this book taught me to focus on what I'm doing well right now and strengthen that further.”
Mignonne “Maggie” Gavigan Smith
Founder, Mignonne Gavigan
The Book: The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to Success by Lydia Fenet
The Business Takeaway: “By reading this book, I’ve learned through Lydia’s personal situations, how to take hold of situations and make the most of them. Her book has helped me identify situations within the business that could be handled the best way possible. Women today are juggling so much— jobs, kids, life—and she enables the reader to know they can do all these things well.
“Lydia’s book has shown me that I’m not alone. She has given me the support to continue to run my business efficiently, be as creative as possible, organize my child and personal life and feel like I’m doing a good job. There are so many women out there in a similar situation as I am and they need her advice as well. She pushes you to keep going, to work harder, to maybe sleep a little less sometimes but to also take some time for yourself when you can. It’s an amazing book.”
Nancy Pellegrino
Owner, NP Aesthetics and co-founder, The Route Beauty
The Book: Survival of the Prettiest: The Science of Beauty by Nancy Etcoff
The Business Takeaway: “Survival of the Prettiest is not your typical business book but it impacted my views about the medical aesthetics industry, gave me a new understanding of patients and their cosmetic concerns and the clear notion that my business was not just about vanity but more about biology. We are hardwired to gravitate towards those who are deemed more attractive and we ourselves, in turn, want to be and look more attractive.
“This was the first time I learned that people who are attractive can more easily find mates, get better jobs and potentially live happier lives. My business—the business of making people look better—also makes people feel better about themselves. I have seen this over and over in my practice—unemployed patients will spend their last dime on Botox to help them feel more confident when going in for that interview. Older patients need that competitive edge—I could go on and on.
“It solidified my feeling that beauty is extremely important to my patients and is a serious business. To quote from the book: ‘Beauty influences our perceptions, attitudes, and behavior toward others.‘“
Nicci Green
Founder, Articolo
The Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
The Business Takeaway: “This book made me more mindful of how I make decisions and grow and form Articolo. It also made me realize that I've always been operating with a forward-thinking approach rather than a subconscious one.
“The biggest lesson I learned from the book was ‘sharpen the saw.’ This is all about looking after yourself and making sure you have a balance in significant areas of your life; emotional, physical (haven't managed this yet), mental and spiritual. It made me aware that downtime is as important as the ‘push.’”
Amanda Baldwin
President, Supergoop
The Book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne
The Business Takeaway: “The president of Clinique gave me this book when I first started at the brand. The entire premise is why try to compete in ‘bloody red waters’ when you can find the ‘blue ocean’ aka be different, be unique, find your white space. I have always thought about this advice in every business I have worked on, and most especially at Supergoop!. When it comes to innovation, we like to say, if someone has done it before, why bother? It's a mantra that runs through everything we do, and you can't change the world by thinking any other way.
“I'd also be remiss if I didn't mention that I think it applies to a career too-—find what makes you stand out and harness that. The best career advice I ever got was to stop worrying about fixing what I wasn't good at and to start focusing on what I did uniquely well. Kind of like swimming in your own blue ocean.”
Yolanda Cooper
Founder, We Are Paradoxx
The Book: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
The Business Takeaway: “I read this book as it's my goal to build a brand with creativity and innovation at its core so I wanted to learn how Pixar scaled the company to the heights it did whilst maintaining an inclusive, creative culture along the way. It didn’t so much ‘change my business’ rather it has helped me bear in mind some philosophies as we continue to grow.
“For example, Catmull believes that a company’s organizational structure should not mirror its communication structure and that true creativity and potential can come from everyone. So, there should be an open communication structure across the whole business to support ideation. The biggest piece of advice I took and would recommend to others is that the cost of preventing errors is more than the cost of fixing them so don’t be afraid to be bold and take risks as they just might pay off!”
Raisa Mirza
Founder, Rella Beauty
The Book: Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur by Cara Alwill Leyba.
The Business Takeaway: “At first, I was a little apprehensive to read this book because I felt like I had read a few female-focused entrepreneurial books that all sounded very similar to each other. I didn’t want to read something that was cheesily motivational. As I started reading, I realized that Cara hit on so many things that I often dwell on in my own mind—negative thoughts, fear of failure, female connections, competition, backhanded compliments, the list goes on. I read her book at a time where I was second-guessing myself, what did I get myself into?!. There were moments where I questioned our brand's beautiful mission: for every lipstick purchased, we give one to a woman in need. Cara blatantly says so many things that I needed to hear (and still need to hear).
“While some might be obvious, it affected me to hear it from someone who wasn’t my husband or my friend or my mom. I needed to hear from a fellow female entrepreneur that everything I think and feel is normal and it’s okay. So much of what she says pop up like little lit up billboards in my head when I’m veering down a path of self-doubt. There have been the weeks where I’ve sent hundreds of emails and gotten no response—those have been moments where I’ve wanted to throw my hands up. Cara says, ‘[female entrepreneurs] send that email. They make that phone call. They follow up a thousand times. They don’t take rejections to heart; in fact, it only makes them work harder… successful women don’t wait for an invitation. They invite themselves to the party.’
“I strive to be that woman, I want to carve out my success and reading this pushed me to believe that it’s okay if I send 100 emails and hear nothing, and it’s okay if I follow up 1000 times. I have nothing to lose, only to gain. As she says, if I persevere from a place of passion, failure won’t reach me—this keeps me going, every day. The idea of bringing the gift of beauty to women who don't have access to it excites and motivates me, I have to keep that passion alive.”
Sarah Belzer
President, Coconu
The Book: Come as You Are: The Surprising New Science That Will Transform Your Sex Life by Emily Nagoski.
The Business Takeaway: "Though I appreciate all the business and self-help books out there, I'm not talking about either. The book that changed my business is about the female experience of sex! Emily Nagoski wrote Come as You Are: The Surprising New Science That Will Transform Your Sex Life, and reading it really helped me understand the nature of and challenges to feminine sexuality. Even though I am a woman with my own experience, understanding the science behind it and the variety of experience was a game-changer for focusing on my customer and aligning my company's mission.
“The book informed our goal to empower women and make it easier for them to be self-directed in their intimate relationships. Coconu sells all-natural, safe and effective personal lubricants, but our business is really about helping women increase their confidence and capacity for connection, intimacy, and pleasure in all areas of life."
Amy Lacey
Founder, Cali'Flour Foods
The Book: Building a Storybrand by Donald Miller
The Business Takeaway: "This was a game-changer for Cali'flour Foods. I truly believe that when we made the conscious decision to make our customers the hero, our business boomed in e-commerce. This book focuses on building relationships that laid a strong foundation for us both internally and externally. We focused on the customer and our ‘why’ and the finances took care of themselves. We did exactly what the book said in regards to clarifying our message so that the customers will listen, and boy did they. Our sales skyrocketed in 2017 and have continued to grow ever since.”
Jordana Kier
Co-founder, LOLA
The Book: Work Rules! by Laszlo Bock
The Business Takeaway: “Laszlo Bock, the author of Work Rules!, previously ran Google's people organization and shares a lot of wisdom in this book. Bock provides actionable insights on how to build, develop, and maintain the culture of a company. He says, ‘Culture eats strategy for breakfast’ and after building the team at LOLA for the past five years, I can't emphasize enough how true that is! The people you hire to help you grow your business should be smart and talented, but tantamount to those traits is the ability to live up to the company's core values and contribute in ways that go above and beyond a functional skillset. This book reaffirmed my aspiration to build our company deliberately and meaningfully and to prioritize and nurture our culture of community and empathy as we grow.”
