Hey, Savvy Savers! Here's What to Expect at Our Money Moves Digital Summit Presented by Mastercard
Rebecca Minkoff, Julianne Hough, and more.
Photo: Smith House Photo
Money. Let’s talk about it. We’re tackling the taboo topic and calling in the experts for some #realtalk about everything from building financial confidence and setting a budget to buying your first home and investing in your future. Join us on Saturday, May 15th for our Money Moves Digital Summit presented by Mastercard for a day filled with inspiring conversations, hard-hitting workshops, motivating mentor sessions, and a live competition to see three founders pitch to a panel of judges for the chance to win a $10,000 small business grant.
Like all of our C&C events, our lineup for Saturday is next-level. Venture capitalist Arlan Hamilton is taking the virtual stage to share her tips for how to secure the bag, then Rebecca Minkoff is sitting down with Jaclyn Johnson to discuss carrying a company through financially challenging times for a live episode of WorkParty, and Julianne Hough is taking the mic to talk about diversifying your income and managing multiple revenue streams. Trust us, you won’t want to miss out!
Read on to discover everything else we have in store for this jam-packed day, and if you haven’t already, be sure to buy your digital pass ASAP!
THE DATE
Saturday, May 15th, 2021
TUNE IN FROM HOME
First things first! On Saturday, May 15th, you’ll receive an email with your link and password to access the exclusive Money Moves presented by Mastercard event site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Money Moves presented by Mastercard event site. To find out what time a session is happening in your time zone, use this handy time zone converter.
Money Moves presented by Mastercard is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and find a comfortable place to tune in from home. Money Moves is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, May 21st (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). Tickets will be available to purchase until Wednesday, May 19th.
THE SCHEDULE
Money Moves presented by Mastercard is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time), as C&C headquarters is located in sunny Los Angeles. To find out what time a session is happening in your time zone, use this time zone converter.
NETWORK
Networking is a huge part of our event and our Create & Cultivate Money Moves Summit Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Money Moves Summit Attendees Slack Workspace in our What to Expect newsletter on Wednesday, May 12th. This Slack channel will remain accessible until Friday, May 21st. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, May 15th via the exclusive Money Moves presented by Mastercard event site.
Don’t miss the opportunity to get real-time advice from small business owners, venture capitalists, and other experts during Mentor Power Hour.
Join the Mentor Power Hour Slack Channel and peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s).
We have experts in everything from creating a budget to getting invested to setting financial goals. If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like.
Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag #CCMoneyMoves for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and Money Moves presented by Mastercard is no exception. As an Insider, you get in for FREE and you’ll have access to all of the panels, keynotes, mentor sessions, and more after the Friday, May 21st cutoff via your C&C Insiders dashboard. Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including Rebecca Minkoff, American Airlines, SoFi, ALLY, Fresh Vine Wine, Partake Foods, Melanie Marie Jewelry, and more.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
The Best Money Advice From the Founders of ClassPass, Birchbox, Drybar, and More at the U.S. Bank Women and Wealth Summit
“Know it, manage it, don’t fear it, and don’t let it control you either.”
On Thursday, October 8th, we tapped industry-disrupting entrepreneurs and experts for the private U.S. Bank Women and Wealth Summit, a virtual event exclusive to U.S. Bank clients. Inspired by the recently released U.S. Bank Women and Wealth Insights Study, it’s safe to say we didn't hold back on discussing all the important topics around women and wealth, from exploring how women are making their mark on communities through philanthropic giving to diving into the systems that cause the gender wealth gap and how to dismantle them.
The afternoon of thought-provoking conversations was led by noteworthy female founders including Payal Kadakia, the founder and executive chairman of ClassPass; Katia Beauchamp, the co-founder and CEO of Birchbox; Alli Webb, the co-founder of Drybar and Squeeze, and more. Then, Gunjan Kedia, Vice Chair of Wealth Management and Investment Services at U.S. Bank took to the virtual stage with Jaclyn Johnson, founder and CEO of Create & Cultivate to share her story of immigrating to the U.S. to become one of America's Most Powerful Women in Finance, with her division responsible for more than $7 trillion in assets under management or administration.
Although the event was exclusive to the U.S. Bank audience, don't worry, we wrote down all the most quotable moments for you! Read on for the highlights.
Fireside Chat With U.S. Bank's Gunjan Kedia, Vice Chair of Wealth Management and Investment Services
Panelist:
Gunjan Kedia | Vice Chair of Wealth Management and Investment Services, U.S. Bank
Moderator:
Jaclyn Johnson | CEO & Founder, Create & Cultivate
On being a leader…
“Leadership is fundamentally about everyone but you.”
“I very humbly believe that your title comes with your career, but leadership comes with your point of view.”
On entering a successful company in a high-powered role…
“First, seek to understand, then seek to change.”
On being empowered by your finances...
“Being on top of your money affairs is so empowering. It gives you so much confidence that it’s worth investing in.”
On paying it forward by working in the finance industry…
“It is hugely satisfying personally to see someone smile a little bit because you helped them through a difficult decision.”
On managing your money…
“I’m not going to make you believe it’s the most fun thing you do, but I want you to believe it’s not optional.”
On saving, saving, saving…
“‘I save first, and I spend second’ is a mindset that’s very important.”
On getting started…
“You have to invest in educating yourself.”
“Don’t fear making terrible decisions. Just don’t make huge terrible decisions.”
“Think about what $5 a day does for you 30 years from now if invested wisely.”
On making smart money moves during COVID...
“Right now, interest rates have come down very dramatically so if you have debt you should look at it and see if you can restructure it.”
On maintaining your income…
“Income continuity is very important to building wealth.”
On cultivating a healthy mindset around money…
“Money is a way to achieve what you want to do with your life.”
“Know it, manage it, don’t fear it, and don’t let it control you either.”
On switching industries to spend more time with her family…
“If anyone thinks that motherhood doesn’t disrupt a career, I’d have to respectfully disagree.”
On giving advice to working moms…
“Don’t give up, stay in the game.”
“Life works out, but you never plan it.”
Keynote Conversation With Actor and Entrepreneur Tracee Ellis Ross
Panelist: Tracee Ellis Ross | Actress, CEO, and Executive Producer
Moderator: Jaclyn Johnson, Founder and CEO, Create & Cultivate
On becoming an actor..
“Acting gave me access to everything about myself—everything was at play in the world of acting and I felt completely alive and could use all aspects of myself.”
On how the industry has changed…
“There are so many different ways to discover talent, and to have your gift and talent be seen.”
“There is a democracy in the industry now, that people are able to not just be one thing.”
On aging in Hollywood…
“I have always wanted to get older. I am always excited about birthdays. You get wiser, more comfortable in your skin. I am grateful at this age to be able to have at my fingertips what I have at my fingertips because I know what it means to me and what I want to do with it.”
On starting her business, Pattern Beauty…
“It is a task and a half to be a founder and CEO of a company. A successful company is not based on good intentions or even good ideas, it has to be combined with a really good operational process and strategy.”
“I retain majority ownership, I have full creative control, it is my brand, it is my idea and that means I get to run it the way I want.”
“I believe in shared power. I believe in a table filled with voices, I believe in people bringing their whole selves to work.”
“I believe in a business that doesn’t just make money but also gives back to the community.”
On confidence around money…
“I have always been an outspoken individual but I did not know how to negotiate on my behalf and I did not know how to talk about money.”
“Culturally, women are not taught to talk about money. We have been taught that women are not meant to take up space and not rock the boat. We have also been siloed off from each other particularly as Black and Brown people so we don’t share information with each other and you always think you are alone. And when you think you are alone, it is very scary to show up for yourself because you don’t know; you have nothing to compare it to.”
“Don’t be afraid to ask for support and ask for help. You can be transparent. If you go somewhere to ask for support and they make you feel wobbly, try somebody else.”
“I believe in people being paid fairly and equally for the jobs that they do.”
“I strongly believe in women and WOC fighting for equity—for having a stake in what they create.”
On sharing the table with other women…
“My confidence has come from the collective energy of other women. They have taught me how to navigate my life—not on my own as this siloed individual, but with this collective spirit and information of all of us.”
“You want to have people in your circle who are steps ahead of you and steps behind you.”
On advice she’d give her younger self…
“Things take longer than you think they are going to take.”
“Trust the process.”
“The questions are more important than the answers but there is such a sense of fulfillment when you stop looking for that answer and it just appears on your plate.”
Investing With the Heart: Building Thriving Communities by Combining Social Responsibility With Charitable Giving
Panelists:
Ruby Pediangco | Senior Philanthropic Advisor, U.S. Bank Private Wealth Management
Arian Simone | General Partner & Co-Founder, Fearless Fund
Shiza Shahid | Co-Founder, Our Place
Rebecca Minkoff | Co-Founder & Creative Director, Rebecca Minkoff, and Co-Founder, The Female Founder Collective
Moderator:
Sacha Strebe | Editorial Director, Create & Cultivate
On being a woman and a philanthropist…
“We are nurturers. We are givers. We multiply anything that is given to a woman.” - Arian Simone
“It’s no longer a luncheon activity. It is an activity of smart women who want to maximize their capital and do good at the same time.” - Rebecca Minkoff
On being inspired by your upbringing…
“My parents instilled in me the concept of sadaqah jariyah, which is this idea that you should do something in your life that will live long after you’re gone.” - Shiza Shahid
“I’ve learned from my work what happens when you help a woman earn a dollar: She invests 80-90% back for her family and her community. It is typically 30-40% for men.” - Shiza Shahid
On finding new solutions to old problems...
“Anything that puts you out of the status quo gives you a deeper perspective and allows you to be far more creative in solving challenging issues.” - Shiza Shahid
On using life experiences to inspire giving back …
“Working at a nonprofit is very close to my heart, however, I believe that if we’re to solve the most pressing challenges, we need businesses to step up.” - Shiza Shahid
On providing education, access, and connection to the female founder community…
“I was tired of seeing the same few women being asked to speak on panels and then being asked, ‘What's it like to be a female founder?” as if we were polar bears.” - Rebecca Minkoff
“Founders teach founders best. We've been through it.” - Rebecca Minkoff
On influencing positive change in our communities…
“I'm the answer to my problem.” - Arian Simone
“Black women are the most founded, yet the least funded.” - Arian Simone
“We are the first Women of Color fund that is built by us, for us.” - Arian Simone
On investing your wealth into your personal values, ideas, and perspectives…
“It's very rare that I've invested in anything that's been owned and operated by a man because I am putting my money where my mouth is.” - Rebecca Minkoff
“Take the time to do some self-reflection and think, ‘Why am I passionate about education for children?,’ ‘Who influenced me?’ Once you do that reflection, you begin to have a story to tell and it ignites a fire.” - Ruby Pediangco
“It's that laser focus on what's important that really has flourished all of their endeavors.” - Ruby Pediangco
On finding mentors and providing advice to others…
“It's one thing to give somebody capital. It's another thing to equip them with the skills in order to put that capital to work.” - Arian Simone
“Rather than putting it into Google, you are able to talk to another woman and say, ‘Hey, how did you do this?’ and it doesn’t mean it’s high-to-low, it’s side-by-side.” - Rebecca Minkoff
On ensuring your values align with your philanthropic efforts…
“Take a sheet of paper, draw a line down in the center, and think of three things that are important to you other than your family. And on the other side, think of charities that you have given to or wherever you’ve invested your money to. Look at that sheet to see if there is alignment between the two.” - Ruby Pediangco
On encouraging more women entrepreneurs to consider philanthropy…
“It’s absolutely fine if you can’t give today. You can give in the future.” - Ruby Pediangco
On creating connection, impact, and community…
“Women of Color, by nature, bring to the table an element of social impact. By nature, that is just what is happening.” - Arian Simone
On making charitable giving an active part of one’s life…
“I’m not just handing over my money. I am handing over my time.” - Rebecca Minkoff
On finding a thoughtful approach to help build thriving communities…
“There is no trade-off between deep ambition and trying to do the right thing. It’s more and more complimentary.” - Shiza Shahid
“What we have to do, in this moment, is think hard about what we stand for and then be consistent in it. Not just when it’s fashionable.” - Shiza Shahid
“Speak with someone older than you to inform your perspective.” - Ruby Pediangco
Closing the Gender Wealth Gap: A Conversation About the Multibillion-Dollar Disparity
Panelists:
Divya Gugnani | Co-Founder & CEO, Wander Beauty
Katia Beauchamp | Co-Founder & CEO, Birchbox
Alli Webb | Co-Founder, Drybar & Squeeze
Lindsey Boyd | Co-Founder, The Laundress
Moderator:
Beth Lawlor | President of Private Wealth Management, U.S. Bank
On experiencing the gender gap early on…
“The minute I got out of college, I told myself, ‘I don’t want to be financially dependent on anyone but myself.’” - Divya Gugnani
“Early in my career, I was really naive about the gender gap. In my mind, as a young person just starting a career, I thought, ‘But we’re doing the work, we’re closing the gap.’”- Katia Beauchamp
“I wanted to learn and earn that right [of having a voice in the room].” - Katia Beauchamp
On starting a business despite challenges...
“I surrounded myself with people who are smarter in ways I’m not and can help bridge that gap for me.” - Alli Webb
“You have to follow what you’re excited about doing.” - Alli Webb
On finding the right market to thrive in...
“There was a major void in the market for proper cleaning products seventeen years ago.” - Lindsey Boyd
“I was excited about getting out of the house, getting away from my kids, and doing something for me, which turned into, ‘Oh my god, there is a massive hole in the marketplace,’ and, ‘Why isn't anyone doing that?’” - Alli Webb
On raising money and learning about finances through experience...
“We called on people that we knew and believed in us.” - Lindsey Boyd
On investing in female-founded companies…
“We really have to change the entire ecosystem.” - Divya Gugnani
On empowering your employees…
“Allow people to do what they're passionate about within your organization.” - Lindsey Boyd
On simultaneously being an empowered mother and successful entrepreneur…
“Entrepreneurship prepared me to be a stronger mother and motherhood gave me a perspective that is so needed and useful as an entrepreneur.” - Katia Beauchamp
On working hard to create sustainable growth…
“I was always the person that was working a bit too hard and everyone was like, ‘You’re making us all look bad.’ I expected that from everyone else around me.” -Alli Webb
“A good seven, eight years I worked like a dog. I loved it, but I was exhausted.” - Alli Webb
On empowering other women to overcome financial obstacles…
“We had interns that are now in VP positions.” - Lindsey Boyd
“We’ve done classes for our employees to give them the ability to do more than what they went to school for or what they thought they were able to do.” - Lindsey Boyd
“Get smart [about money] and share it with everyone.” - Divya Gugnani
On taking control over your financial future…
“It’s about figuring out how to be financially fluent and become financially literate.” -Divya Gugnani
“We shouldn't be ashamed of what money can do.” Katia Beauchamp
On having money conversations openly...
“Make it an okay thing to talk about at a girl’s dinner.” - Divya Gugnani
“Socializing the conversation around investment needs to happen!” - Divya Gugnani
On being and finding a mentor…
“[Mentorship] is going the change the landscape on every level.” - Lindsey Boyd
“Men help each other and have each other’s backs, and it’s with money.” - Katia Beauchamp
On being money-savvy in male-dominated spaces…
“Come to the table as strong as a man.” - Alli Webb
“We need to see more female investors writing checks.” - Divya Gugnani
“Always come prepared for any review or employee conversation.” - Lindsey Boyd
The Future Is Female: A Conversation on Building Generational Wealth for Women
Panelists:
Jesse Draper | Founding Partner, Halogen
Sarah Kunst | Managing Director, Cleo Capital
Payal Kadakia | Founder & Executive Chairman, ClassPass
Moderator:
Jaclyn Johnson | Founder & CEO, Create & Cultivate
On empowering women to invest with confidence…
“We need more women creating billion-dollar businesses, then investing back into the ecosystem.” - Jesse Draper
On being an angel investor…
“If you can buy a Birken, you can angel invest.” - Sarah Kunst
On taking ownership of your finances...
“Don’t think you can be smarter than the market.” - Sarah Kunst
“You should only invest in things you understand.” - Jesse Draper
“Money is not something that limits you, but energizes you.” - Payal Kadakia
On bridging the generational wealth gap…
“Investing in women solves all of our problems.” - Jesse Draper
“It’s my job to carry the torch forward to help other women succeed as well.” - Payal Kadakia
“The biggest thing I want to be able to invest in is people and to create wealth for other people.” - Payal Kadakia
On finding female founders to invest in…
“You already have a network and you already know who you want to invest in. I promise you do.” - Sarah Kunst
“I literally just slide into their DMs, and I say, ‘I really want to learn more about your business.’” - Sarah Kunst
On taking risks with money…
“It’s about making those trade-offs about what matters and what doesn’t.” - Payal Kadakia
“Women assess risk at a completely different level from men, so you are already derisking your investments, I assure you.” - Jesse Draper
On working toward financial freedom…
“My thought is always, ‘How do I make more money?’ Not, ‘How do I ask someone to give me more money?’” - Sarah Kunst
On creating wealth that improves the lives of future generations...
“There are organizations like the Los Angeles Ballet that wouldn't exist without female philanthropists at all, so I see that as a major component of what I do: Give back to my culture and performing arts.” - Payal Kadakia
“Invest in stuff you can’t afford to not see in this world.” - Sarah Kunst
On growing with the market…
“Your goal is just to keep money in the market and grow as the world generally grows.” - Sarah Kunst
On learning from the mistakes of others…
“I started studying the Vanderbilt House, they were one of the first formative families in America, and they lost all their money. They tried to hold on to it, and that is a risk.” - Jesse Draper
On building wealth with purpose…
“My main conclusion is that it is a lot harder to oppress people with money.” - Sarah Kunst
MORE ON THE BLOG
4 Small Business Owners on How to Pivot to Digital and Navigate the Future of Retail
“Remain agile and have multiple avenues through which you can bring in revenue.”
Photo: Smith House Photography
It’s no secret that COVID is challenging small businesses everywhere to rethink the brick-and-mortar business model. With physical retail locations temporarily closed and e-commerce on the rise, it’s crucial for small businesses to pivot to digital to weather the pandemic.
In a Mastercard study of small businesses across North America, 76% say the pandemic prompted them to become more digital, with 82% changing how their business sends and receives payments. 70% say they are willing to invest in the technology required to advance their payment systems and 73% say digital payments are the new normal for their business going forward.
To learn more about how small businesses can successfully pivot to digital during COVID and beyond, Create & Cultivate partnered with Mastercard as the presenting sponsor to bring together four powerhouse entrepreneurs who are expertly navigating the increasingly virtual future of retail at our recent Future of Work Summit on Saturday, September 12th, 2020.
Ginger Siegel, the North America Small Business Lead at Mastercard, led a conversation with Michelle Cadore, small business owner and designer, Amber Tolliver, founder and CEO of Liberté, Sherly Tavarez, founder of Hause of Curls, and Whitney Rife Becker, fashion influencer and entrepreneur, to delve into the topic. Read on for some of the most noteworthy sound bites from the discussion.
On knowing when to strike out on your own…
“I always said that by the end of the year, I’d be a full-time entrepreneur.” - Michelle Cadore
“Really think about laying out your exit plan. Lay out the steps, lay out the financial foundation, to move forward.” - Michelle Cadore
“I moved without any savings, I just took the leap. I just knew it was going to work out. Just have faith in your business and try.” - Michelle Cadore
On the self-funding and bootstrapping processes…
“It’s really important to show a desire in the market for your product or service.” - Amber Tolliver
“The more you’re able to show proof of concept within your space, the better of you’ll be when you go to bring on outside investment.” - Amber Tolliver
On knowing what to look for in a partnership…
“Bringing on VC and angel investors, it's really like a marriage. You need to have a firm understanding of what they're bringing to the table, and it really should be about more than money.” - Amber Tolliver
“You really have to take a diligent look at the parts of your business that need assistance, and look for a partner that can fill in those gaps.” - Amber Tolliver
“You want to partner with people who will expand your name and help you reach people who you wouldn’t usually be able to reach.” - Amber Tolliver
“The only way to get through this and to come out of it better than we were when we first went in, is together.” - Amber Tolliver
“Bringing new products, bringing something different that their customers haven’t seen yet, as well as expanding our reach.” - Amber Tolliver
On launching your own company…
“I invested just $300 and a dream” - Sherly Tavarez
“Once I realized that so many people related to my story attached to the T-shirt, I knew I had to make it a business.” - Sherly Tavarez
On reaching a wider audience digitally…
“Thinking more digitally, how have we been able to keep our community connected.” - Michelle Cadore
“Hashtag everything, share everything, work with influencers.” - Whitney Rife Becker
“Teaching yourself and doing your due diligence so that everything you’re putting out onto the internet has a direct link back to you.” - Amber Tolliver
On crisis-proofing your business…
“Remain agile and have multiple avenues through which you can bring in revenue.” - Amber Tolliver
“At any moment in time, you can say that doors closed, but we’ve got the window and we’ve got the back door. We’ve always got people to connect with the brand in a way that's still driving revenue and keeping that community connected and engaged with you.” - Amber Tolliver
On money tips for small business owners…
“Only buy products you love, it’s easier to sell those products.” - Whitney Rife Becker
On what COVID-19 has taught them…
“That we are unstoppable. Even when you have to sit down for six months and be on pause as a business, it gave me the space to really plan and grow my business. Taught me to keep going, keep pushing.” - Michelle Cadore
“It taught me to pivot.” - Sherley Tavarez
On the future of work…
“It’s ours. Brands are trusting us, influencers, and businesses are trusting the world. We have everything we want at our fingertips.” - Whitney Rife Becker
“Digitally, you can do anything, there are no limits to what we can do and what we can achieve, I think it's a really incredible time to be an entrepreneur.” - Amber Tolliver
“The future of work is adaptable, you have to be flexible and move with whatever changes are coming and stay innovative.” - Michelle Cadore
Psst… If you’re having serious FOMO, join Create & Cultivate Insiders to get unlimited access to all of our Future of Work Presented by Mastercard content including video recordings of every panel and workshop download in C&C history.
MORE ON THE BLOG
Calling All Shapes and Sizes! Here's What to Expect at Our Inclusively You Summit With QVC
Workshops, discussions, and so much more!
Photo: Create & Cultivate
On September 29th, we’re teaming up with QVC for our Inclusively You Virtual Summit. Join us for an amazing evening of fashion and fun, conversation and inspiration, and to celebrate the unique beauty in each of us, no matter our shape or size. For the past three decades, QVC has been setting the standard for how retailers should address size inclusivity and making shopping fun and enjoyable for all women. Because size doesn’t matter, what matters is you!
We’ll be joined by the likes of Hunter McGrady, model, activist, and founder of All Worthy Hunter McGrady at QVC, Tanesha Awasthi, founder of Girl With Curves, Sarah Nicole Landry, founder of The Birds Papaya, and more inspiring women in fashion to chat about the future of inclusivity in the ever-evolving fashion industry, the importance of cultivating communities that rally around the rejection of conventional beauty standards, and so much more!
Scroll on to discover everything we have in store for this inspiring day, and if you haven’t already, be sure to RSVP for free (yes, you read that correctly, FREE!) ASAP!
THE DATE & TIME
Tuesday, September 29th, 2020
5:05 pm - 8:20 pm EDT | 2:05 pm - 5:20 pm PDT
To find out what time a session is happening in your time zone,
use this handy time zone converter.
TUNE IN FROM HOME
First things first! On Tuesday, September 29th, you’ll receive an email with the link to access the exclusive Inclusively You site. Inclusively You is made up of live video sessions streaming via Zoom and pre-recorded video sessions hosted via Vimeo.
We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. Inclusively You is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
THE SCHEDULE
Inclusively You is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in EDT (Eastern Daylight Time) and PDT (Pacific Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Get social and share that you’re joining us by tagging @createcultivate and @QVC with the hashtag #InclusivelyYou on Twitter, Instagram, and Instagram Stories!
NETWORK
Networking is a huge part of our event and our C&C Inclusively You Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Inclusively You Attendees Slack Workspace in our What to Expect newsletter. This Slack channel will remain accessible until Tuesday, October 6th at 3 pm EDT (12 pm PDT). Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite QVC brands. You’ll receive the survey in your inbox on September 30th.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Tuesday, October 6th at 8 pm EDT (5 pm PDT). You’ll be able to RSVP up until October 2nd at 8 pm EDT (5 pm PDT).
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG
Hey, Hustlers! Here's What to Expect at Our Future of Work Summit Presented by Mastercard
Spoiler alert: Cameron Diaz will be there.
Photo: Smith House Photography
As society re-emerges, we’re all navigating what it means to “get back to business” in this new normal. That’s why our biggest virtual event of the year will be all about the future of work. From hard-hitting conversations about pivoting to digital and navigating remote leadership to reimagining retail and making the most of social media marketing, our Future of Work Summit presented by Mastercard has it all, and so much more. It’s time to re-examine our big-picture strategy, so let’s put our creative caps on and plan for what’s next, together!
Our line-up for Saturday, September 12th is stacked with capital B bosses. Jenna Lyons is kicking off the day with an inspiring conversation on how to turn what you love doing into a successful business, then Hillary Kerr is taking the virtual stage with Camila Alves McConaughey to talk about how she switched lanes from model to media mogul and community leader, and Katherine Power and THE Cameron Diaz are taking the mic to share how they bonded over wellness and wine and built a clean wine brand from scratch. Trust us, you won’t want to miss out!
Read on to learn more about everything we have planned and what you need to know to make the most of it. If you haven’t already, be sure to buy your digital pass ASAP!
Psst… Insiders get access for free. (Yep, free!) Not an Insider yet? Read up on all the perks and sign up here.
THE DATE
Saturday, September 12th, 2020
TUNE IN FROM HOME
First things first! On Saturday, September 12th, you’ll receive an email with the link to access the exclusive Future of Work site. Please note: All content will go live on Pacific Daylight Time (PDT), including the launch of the exclusive Future of Work site. To find out what time a session is happening in your time zone, use this handy time zone converter.
Future of Work is made up of pre-recorded video sessions hosted via Vimeo and live video sessions streaming via Zoom. We recommend that you have a strong WiFi connection and update to the latest version of Zoom for the best experience. Future of Work is optimized for desktop, so it is best viewed via a computer or laptop, rather than a tablet or phone.
While the live content is specifically designed to be watched in real-time, you’ll be able to access and view it until Friday, September 18th at 5 pm PDT (Insiders, you have all-access even after the cutoff via your C&C Insiders dashboard!). You’ll be able to RSVP up until Tuesday, September 15th at 12 pm PDT.
THE SCHEDULE
Future of Work is built just like our in-person conferences, which, of course, you all know and love. We have a stacked schedule with an A-list line-up of speakers so we suggest taking notes along the way.
Want the full lineup? Check out the play-by-play schedule to map out your big day. Please note, all times are listed in PDT (Pacific Daylight Time) and EDT (Eastern Daylight Time). To find out what time a session is happening in your time zone, use this time zone converter.
It’s going to be HUGE so we recommend getting a head start on planning out your day now.
THINGS TO PREP AHEAD OF TIME
Here are a few things to prep before the big day so it goes off without a hitch:
Make sure you have a strong WiFi connection.
Install Zoom on your desktop computer or laptop and test it out.
Zoom tips:
Find a quiet place to tune in. Try to situate yourself in a small room that does not have an echo.
Try and stay away from noisy electronics and silence your cell phone and computer notifications for an optimal experience.
When possible, limit your internet connection to solely the device you’re using for the Zoom conference.
Set your phone to airplane mode, pause your television connection, ask others in your home to pause anything that may require a strong internet connection, etc.
Be sure to download the workshop assets so you can follow along with the expert in real-time. Note: Your exclusive workshop downloads will be available starting Saturday, September 12th via the exclusive Future of Work site.
Join the Mentor Power Hour Slack channel and peruse the list of mentors who will be answering questions in real-time in hour-long Zoom webinars and choose your mentor(s).
We have experts in everything from personal branding to building start-ups from scratch to raising funds.
If there’s more than one mentor you want advice from, don’t worry! You can hop from session to session over the course of the hour if you’d like.
Don’t forget to jot down any questions you have for the mentor sessions ahead of time! You’ll be able to ask your Qs in real-time by typing them into Zoom’s Q&A feature.
GET SOCIAL
Stay tuned for exciting announcements and updates by following along on our social at @createcultivate. Don’t forget to tag @createcultivate and use the hashtag ##CCFutureOfWork for the chance to be featured in our Instagram Stories throughout the day! (Psst… Search “Create Cultivate” on Instagram to use our custom GIFs.)
NETWORK
Networking is a huge part of our event and our C&C Future of Work Attendees Slack Workspace is a great place to mix and mingle with your fellow Create & Cultivators before, during, and after the big day. We’ve created channels for every workshop and panel, as well as channels for international attendees, networking, and more!
Attendees will receive a link to access our Create & Cultivate Future of Work Attendees Slack Workspace in our What to Expect newsletter on Wednesday, September 9th. This Slack channel will remain accessible until Friday, September 18th at 12 pm PDT. Not familiar with Slack? Here are a few tips to get you started:
Download the Slack app to your phone, computer, or both
Complete your account profile with a profile photo, your name, and what you do
Public conversations will happen in the channels (ex: #networking) and are located on the left-hand side of the app. You can also start direct messages with others in the Slack workspace
Hit send too early on a message? Slack has an edit feature! Click the three-dot icon located on the right side of the message to open the drop-down of message options
We’re all about GIFs at C&C! Here are instructions on how to integrate GIPHY into your Slack account.
Our Slack workspace is a busy, happening place on the day of the event. Streamline the notifications you receive by using the “mute” feature on channels that don’t pertain to you. To mute a channel, simply open up that channel, click the three-dot icon labeled “more,” and select the mute option
Most importantly, be kind and respectful of others. If you don’t follow this rule, you will be removed from the Slack group
If you have any questions on the day of the event about navigating the schedule, accessing the workshop downloads, or anything else, you can drop them into the customer service channel in Slack.
C&C INSIDERS’ PERKS
Our Insiders get a ton of perks at all our events—and Future of Work is no exception. As an Insider, you’ll have access to all of the workshops, mentor sessions, panels, and keynotes via your C&C Insiders dashboard. This content will be uploaded by September 25th, 2020. Not an insider yet? Well, don’t miss out—you can sign up here.
VIRTUAL GIFT BAGS
We know you want ‘em! Complete our post-event survey to receive an email packed with promo codes from some of your favorite brands, including Parade, UOMA Beauty, Hause of Curls, Tonic Site Shop, Amanda Kolbye, and more. You’ll receive the survey in your inbox on Friday, September 18th, 2020.
TECHNICAL DIFFICULTIES?
Live chat with a C&C specialist on CreateCultivate.com. You’ll see a “Chat With Us” pop-up in the bottom right corner of your screen.
WE ARE SO EXCITED TO SEE YOU ONLINE! Who are you most excited to hear speak? Which workshop are you looking forward to most? Tell us in the comments below!
MORE ON THE BLOG