Meet The Mentors: #CreateCultivateATL
As we’re gearing up for Create & Cultivate ATL this October, we’d like to introduce you to the amazing women that will part of our mentor sessions this fall.
Our mentor sessions are perfect for those of you who are looking for advice on how to manage your blog or business from some of the best female entrepreneurs in the digital space today.
If you're wondering what mentor is the best fit for you, check out of the ladies below that will be sitting down with you this October. Also, if you haven't gotten your ticket yet, what are you waiting for? Get your ticket now here.
Stay tuned as we add more mentors to our lineup too!
Nicolette Mason, Creator of NicoletteMason.com
Best for: Social Media, Blogging, Writing, Strategic Partnerships
Nicolette is a Los Angeles native who lives and works in NYC & LA . She is a freelance creative consultant, contributing editor at Marie Claire, and pens her blog nicolettemason.com, where she shares personal style snaps, travel, and the many things she loves.
Since launching her blog and graduating from Parsons School of Design, she’s contributed to dozens of publications including Marie Claire, Vogue Italia, Brooklyn Magazine, The L Magazine, Refinery29, Glamour Italy, and more, and has partnered with brands like ModCloth and Addition Elle, where she has a cocktail dress collection launching this spring, to design collections. She has also partnered with Target on the heralded launch of their plus-size brand, Ava & Viv.
Maxie McCoy, Creator of MaxieMcCoy.com
Best for: Life Coaching, Soul Searching, Career Development
An inspiration luminary, Maxie’s work is a new framework for using inspiration to create a life you’re jazzed to be living. It’s an experience that will put inspiration in your driver’s seat and shine a spotlight on your escape route from mediocrity. Her website provides weekly soul-busting writings, videos, and more inspiration than you know what to do with.
Maxie has also written for the Create & Cultivate blog and you can find her pieces here:
Professional Opinion: Maxie McCoy on Cultivating Inspiration
Professional Opinion: Maxie McCoy on When -and How-To Take a Sabbatical
Professional Opinion: How to Take a Leap of Faith in Your Career
Screw the Cue Cards: 5 Tips for Mastering a Live Audience
Don’t be a Bore: 4 Ways To Engage Your Audience in a Meaningful Wa
Jessy Fofana, Founder of LaRue PR
Best for: PR, Marketing, Social Media
Jessy Fofana is our go-to for all things PR. With her PR agency LaRue PR, she has a wealth of knowledge when it comes to utilizing PR to strategically grow brands and get them on the right radar. Not only that, she is our seasoned PR correspondent for the Create & Cultivate blog.
Jessy founded LaRue PR over seven years ago after successfully directing public relations initiatives for an impressive list of well-known fashion, lifestyle and cosmetics brands and retailers. She brings a unique perspective of understanding what every player in the PR game needs. Having worked in magazine publishing, she knows what editors are looking for, and as the co-creator of Femme Arsenal, an indie cosmetic brand, she understands what business owners need to grow to the next level. Get her advice in-person at Create & Cultivate Atlanta!
Mandy Kellogg Rye, Founder and Creative Director of Waiting On Martha
Best for: Blogging, Entrepreneurship, Creative Directing
It all started with a blog and a desire to unite all of the things Mandy loves the most in one place. From how-tos for setting the perfect table and custom crafted cocktails, to what Mandy’s wearing and the beloved “currently coveting” roundup, a glimpse of what’s on her ever-expanding want list, readers know that when they’re in need of a little inspiration, Mandy is just a click away.
Soon after the blog took off and Mandy could no longer keep up with the “where can I buy that?” requests, she decided it was high time to expand the brand. With that, the Waiting On Martha shop was born. On any given shopping day, you can find a variety of products spanning the home décor, tabletop, entertaining, paper, gift, men’s, women’s, kids and even pet categories.
Courtney Kerr, Founder of Kerrently.com and TV & Radio Personality
Best for: Blogging, Strategic Partnerships
Courtney’s life took an interesting turn when she was cast on Bravo’s 2011 docudrama, “Most Eligible Dallas,” which eventually led to a 2013 spinoff show, “Courtney Loves Dallas.” Female viewers were eager to know everything about Courtney’s wardrobe, which was her lightbulb moment to leave her longtime, successful career as a retail shopgirl and venture into the world of style blogging. For two years, Dallas woke up to her every morning on the panel of opinionated women on KTXD’s 2-hour morning show, “The Broadcast.” In 2014, CBS Radio also scooped up Courtney to co-host afternoon drive show, “UNcorked with Leigh Ann & Courtney Kerr,” which airs on their Dallas hot adult contemporary station, 103.7 KVIL. In January of 2016, “UNcorked” went nationally syndicated and began as a weekly online podcast for Play.It.
After 5 years of juggling it all & going 100mph in designer heels, Courtney recognized that it was time to elevate “What Courtney Wore” into a online magazine, appropriately named “KERRently.” In January 2016, “KERRently” was launched and it is where Courtney shares her thoughts on fashion, beauty, travel and just life in general.
You can read our Q+A with Courtney here on our blog.
Cailli & Sam Beckerman, Creators of Beckerman Blog
Best for: Blogging, Strategic Partnerships, Fashion Design, Creative Directing
Sam and Cailli Beckerman have been showcasing their fashion sense and outfits of the day since 2009. Living out the ultimate millennial dream, these twins flew to Dubai just to check out Chanel’s new collection for their blog. The twins’ bold styles revolve around bright colors, eclectic designs, and edgy ensembles. Even their ridiculously adorable Pomeranians dress to impress. From being designers to becoming bloggers, these twins have seen it all and have accumulated a following of over 163,000.
You can read our Q+A with Cailli and Sam here on our blog.
Daniela Ramirez, Creator of Nany’s Klozet
Best for: Blogging, Fashion, Strategic Partnerships
Daniela launched her fashion blog Nany’s Klozet in 2011 to be a fashion diary. Now five years later, she has gained 270,000 followers and over 43,000 YouTube subscribers in both the English speaking and Hispanophone spaces. Some of her partnerships have included Guess, Pantene, Lucky Brand and TRESemmé.
You can read our Q+A with Daniela here on our blog.
Jessi Malay, Creator of mywhiteT and Recording Artist
Best for: Blogging, Fashion, Music, Strategic Partnerships
Jessi Malay, a Los Angeles native, doesn’t just document her her daily outfit inspiration on her blog My White T, but she also has a successful music career. With over 100,000 followers on Instagram Jessi has successfully merged her love of music, fashion and beauty and turned it into a full-time career. Check our Q+A with her here.
You can read our Q+A with Jessi here on our blog.
Keiko Lynn, Creator of KeikoLynn.com and Founder of Brooklyn Brigade
Best for: Blogging, Creative Directing, Entrepreneurship, Strategic Partnerships
Since 2009, Keiko Lynn has shared her fashion, beauty, and lifestyle musings that have served as inspiration to her followers. Not only that, the Brooklyn based blogger has gone beyond the realm of being a blogger and turned into a creative entrepreneur when she founded Brooklyn Brigade creative studio with follow blogger Helena Glazer.
She is constantly creating and looking for inspiration, and shares a peek into her daily life, style, and beauty tips on keikolynn.com.
Kelly Mindell, Founder and Creative Director of Studio DIY
Best for: Entrepreneurship, Creative Directing, Strategic Partnerships
Kelly Mindell, a modern-day artisan and professional celebrator, launched her blog, Studio DIY, during her senior year of college. Her clever, colorful creations has attracted a growing audience of over 306,000 followers that has caught the attention Pocky, Tic Tac, Method Home, and Grease Live. Based in Los Angeles, Kelly pulls inspiration from the West coast culture and has been expanding Studio DIY’s scope by experimenting with fashion, travel, and drool-worthy food, like donut burgers!
Rachel Martino, Creator of RachMartino.com
Best for: Blogging, Strategic Partnerships, Fashion
Rachel Martino is a Francophone fashion and lifestyle blogger based out of Brooklyn that has been able to create an international brand right from her home, with over 384k followers. Not only that, she is 25 and just last year became a full-time blogger after leaving Esteé Lauder Brands as Origins’ Community Manager.
Now, Rachel is fully focused on creating amazing content for her blog, making strategic partnerships that make sense for her blog, and travelling “across the pond” to market to her French audience as well.
You can read our Q+A with Rachel on our blog here.
Adrianna Adarme, Creator of A Cozy Kitchen
Best for: Blogging, Book Writing, Cooking, Crafts
Atlanta-native Adrianna Adarme started her blog in 2009 as a place to celebrate pies and corgis - more specifically, her corgi Amelia. However, her blog has been a haven for countless of recipes and projects that have inspired her 230k followers online.
Following the growth of her blog and social channels, Adrianna launched her first book called The Year of Cozy which has various original recipes and projects for the perfect “cozy” home, and is getting ready to release her second cookbook, A Cozy Coloring Cookbook.
You can read our Counter Culture feature with Adrianna on our blog here.
Carrie Morey, Founder of Callie’s Charleston Biscuits & Callie’s Hot Little Biscuit
Best for: Entrepreneurship and Food
Carrie Morey became a culinary entrepreneur when she founded Callie’s in 2005 and from then on, she expanded the southern biscuit making tradition by making her brand Callie’s Charleston Biscuits accessible across the country, along with another restaurant in Atlanta’s vibrant Virginia Highlands neighborhood.Today, Callie has authored a cookbook that also includes her entrepreneurial narrative, and also is a guest lecturer at the College of Charleston School of Business, presenting the program’s Entrepreneurship Class.
Jeni Britton Bauer, Founder of Jeni's Splendid Ice Creams
Best For: Entrepreneurship & Food
Jeni has been making ice creams professionally for two decades. Before that, she studied art, worked in a bakery, and had a serious hobby blending perfumes and collecting essential oils. Jeni founded Jeni’s Splendid Ice Creams in 2002. Her ahead-of-the-trend vision—using whole ingredients and dairy from grass-pastured cows, rather than synthetic flavorings and commodity ice cream mix—coupled with inspired flavors sparked the artisan ice cream movement more than a decade before it would become a top food trend. Jeni is a James Beard Award-winning author of two cookbooks and has been recognized by Fast Company as one of the most creative people in business.
How Jessi Malay Took Her Creative Power Back With Her Blog
How she become a multi-hyphenate business woman since age 8.
From a young age, Jessi Malay is no stranger to hard work and dedication. It has been engrained into her daily life since she began performing at 8 years old, which has ultimately led to her success now as a musician, dancer, and blogger today.
But working in the music industry has been no easy ride, especially when you want to make sure that your brand and creative vision stays true to you. We caught up with Jessi to see what she has learned from being in the music industry from such a young age, how it has led her to take back her creative power with her blog mywhiteT and have her become the ultimate multi-hyphenate creative business woman she is today.
Also, make sure to catch Jessi on panel this fall at Create & Cultivate Atlanta! Click here to get your tickets now!
You started working at a very young age. Can you talk a bit about your different path and why this was the right move for you?
From the time I could walk, I was begging my mom to take me to dance classes. At 2 years old, I started studying ballet, jazz, and tap, and by 8 years old had joined a performing group, started singing, and was touring internationally. At 14 years old, I auditioned to be in a girl band, and by that evening, recorded my first song. Within weeks we were signed to Jive Records (Britney Spears, Justin Timberlake, Chris Brown) as ‘No Secrets’ and spent the next three years recording, rehearsing, performing, and touring. We put out a self-titled album that sold 300,000 copies and were #1 on the Billboard Heatseeker charts.
After 3 years, the group broke up and I went on to signing a solo deal with Warner Bros Records. My time at WBR was a completely new experience for me. I went from a world of pop and relatively quick and easy success with my girl band, to having to learn how to hustle more for myself and play the politics of the music industry. I toured from radio station to radio station, working the mix show market and negotiating with DJ after DJ for airtime. It was grueling, and definitely a man’s world that I had to learn how to conduct myself in a way that could be taken seriously and respected.
"Working in man’s world that I had to learn how to conduct myself in a way that could be taken seriously and respected."
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At Warner, there was no pop division at the time. They were pretty Rock heavy and had a budding Hip-Hop and R&B department, which is where they placed me. I had very little say in the production of my project. I collaborated with people like Young Joc, E40, opened up for Three Six Mafia, and Wiz Kalifah used to open for me. Needless to say, the branding was a bit off…
The label used to also get on my case all the time about my look, telling me I had no style and wanting me to be more eccentric like Nicki Minaj or Lady Gaga, and that’s just not me. I always appreciated more pedestrian style, streetstyle, and it was this time that spawned the desire to start a fashion blog, a bit to show and prove and explain my personal aesthetic in a way that could be understood and appreciated.
"I started a blog show and prove and explain my personal aesthetic in a way that could be understood and appreciated."
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We talk about work/life balance a lot. Is there anything you learned being signed as a teen and touring the world that has helped you with work/life balance as an adult?
Work/life balance will always be a struggle for me because I love working so much and grew up understanding how much work and sacrifice goes into anything that is worthwhile. I think that in itself was the lesson through all of my years of being signed as a teen and touring, just knowing what to expect. I’ve made sure to surround myself and work with the people I love most so we can be in each other’s lives on a regular basis, and we really love what we do. We’ve managed to figure out a way to make a living off of what we’re passionate about, and because we all have a common goal, we keep each other balanced. We work really hard so we can play harder, and set benchmarks and big picture goals for ourselves so we can keep everything in perspective, which can be hard to lose site of when working for yourself.
Despite your early success you made the choice to get a college degree? Why was this important to you?
Getting a college degree was really important to me, especially after all of my years spent focusing on my music career as a teen because I just wanted to be a more well rounded person. I had other interests, talents, questions I wanted to explore and develop. Everything I learned during school really helps me to adapt quickly and think outside of the box which is vital in a job where you have to create and share new content every day, multiple times a day, in a way that is authentic and true.
"We work really hard so we can play harder."
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How do you balance your creative side with your entrepreneurial side?
I have to compartmentalize time for each because they come from very different places. If I’m focused too much on the business aspect of the blog or music industry, it’s hard to be creative because I start to only think of my work from a marketing standpoint, of what’s going to sell or get the most likes, and that’s not where great art stems from. So if I’m going to do something creative like sit down and write a song, get in the studio and choreograph, or location scout and shoot something really beautiful for a brand I’m working with, I have to separate myself from that business side of me, let loose, and let my mind flow. I get myself there usually by doing physical activities like taking a dance class, going for a run, browsing through my dad’s old art books, or going out and hearing live music.
Let’s break down the behind-the-scenes of the blog. How much time are you putting into it? What goes into crafting your editorial calendar?
The blog is my LIFE! Lol. It’s my business, my diary, a forum for my readers and I to share ideas and comments, and just my place to document my daily life, travels, and passions, so I spend most of my time either conceptualizing, shooting, or writing for the blog. At the beginning of the month, I sit down and fill my calendar with all of the brand collaborations I’m working on, which days I’ll be shooting them, which days I’ll be editing them, their 1st draft due dates, final assets due dates, and posting dates for both blog and socials. If I don’t lay this all out at the beginning of the month it’s impossible to keep track of. It’s also very important to stick with your deadlines because if you’re late for a brand, you could really screw up their whole marketing strategy.
Because I also create and post about music, travel, now food, and soon to be fitness, I work those posts into my editorial calendar as they come. Those categories are a bit more free form and at the moment, passion projects that I just enjoy doing and sharing with my viewers.
How are you coming up with content that’s both authentic and monetize-able?
It starts with really having a strong understanding of your brand, what kind of products and other brands are in line with yours, and only accepting jobs that fit and you believe in, otherwise your audience won’t trust your voice anymore. From there, it’s easy.
What is your biggest current concern as a blogger?
Because blogging is so much more than just a job, it’s truly a lifestyle and all encompassing, I’ve started to become concerned with how I will eventually balance kids and a family and still accomplish all I’m doing now and everything I still want to do professionally. It was really encouraging to hear women like Rachel Zoe and Jessica Alba at CreateCultivate DTLA this past May speak about how they became ultimately more focused and productive after having children. I also have great friends who are bloggers that have kids and are making it look easy…so much respect for those ladies!
What is your approach to business? Slow and steady or jump in and go for it?
Jump in and go for it, absolutely! I know no other way. When I want to do something, I become obsessed and don’t think too much about how I’m going to do it, just that I want to do it, and I’ll figure it out along the way. The hardest part of business is just starting.
"The hardest part of business is just starting."
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What sets you apart?
I think my music is definitely what sets me apart. I’m an artist first and singing, dancing, and performing will always be my heart. I think people really connect with me that way because I’m a lot more vulnerable and open through my music.
